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      8 incredible women tell us how they innovate within their company culture

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      In an environment where creativity and knowledge reign supreme, employees are able to explore and exchange ideas freely.
      Various UAE-based entrepreneurs are constantly uplifting this positive culture and Emirates Woman speaks to several inspiring women upholding the same values.
      Zoya SakrFounder of The Flower Society

      What does innovation mean to you?
      It’s something out of the ordinary, it doesn’t always need to be a radical change, but its impact lies within the value it creates to end users. In my business, it’s linked to creativity in line with the brand positioning we created for our brand. A disruption is an extreme form of innovation, and we believe this is possible in all kinds of businesses when being close to customers and their needs.
      How do you innovate in your company culture?
      Innovation at The Flower Society comes from every team member. Our company has a bottom-to-top policy, no hierarchy or stiff layers so creativity can flow. Innovation also comes from our loyal clients becoming part of the brand as they inspire us.
      Claire MillerFounder and CEO of The Skincare Edit

      What does innovation mean to you?
      In my idealistic view, products, ideas, or methods make the world a better place. As an entrepreneur and facialist within the beauty field, I am excited by the advancements we have seen in skincare formulation. Yet, I feel passionate and responsible that, as a wider industry, we need to examine some real challenges too and not shy away from the complicated issues such as climate change and sustainability that require more innovation.
      How do you innovate in your company culture?
      The Skincare Edit was created from a desire to do things better. Sustainability is at the heart of every decision we make as a team, from the brands we partner with to product selection, shipping, packaging, and delivery to how we describe the suitability of our products to customers. We want customers to make informed decisions for their skin without commercial hype – with only truth and transparency, which leads to better re- results and less waste. Our promises are honesty, results-driven products, sustainability, and transparency. For better sustainability, we need to look beyond just the products and the journey they take to get to us, ensuring the carbon footprint is as little as possible. As a beauty retailer and distributor, this is how we try to play our part in innovation.
      Amna Al HabtoorFounder of Arcadia

      What does innovation mean to you?
      To me, innovation is synonymous with originality. Thinking outside the box, trial and error, fresh perspectives, and advanced methods are all how I perceive innovation.
      How do you innovate in your company culture?
      It’s imperative that I adopt a non-hierarchal management approach – I feel that allows a corporate mindset that is always open to change, growth, and hence, innovation. I enforce this in different ways, such as having an open workspace with all my team members and encouraging collaboration between everyone in the company.
      Emma SawkoFounder of Wild & The Mood

      What does innovation mean to you?
      Innovation is what shakes the world and changes paradigms. And when you want to introduce a new way of eating, in a region where each community is attached to their food culture as a part of their identity, when you want people to be more environmentally conscious in an environment that does not help, when you want them to take care of their health and vitality even though they did not seem to care that much… It takes a whole lot of innovation and shaking! My luck is that the UAE is a young country with a fresh look at everything and tonnes of enthusiasm for innovation. Since we opened, I have witnessed a shift in mentalities, and I believe the green revolution has started here. I’m also delighted to see more and more young women among the new generation of entrepreneurs and innovators. I had the honour of being nominated for the prestigious Bold Women Awards in Paris, where I was surprised to meet hundreds of strong women, all entrepreneurs, many of them true innovators in their fields. I felt touched and grateful for this new generation of bold, empowered women, most of them with a gentler, greener, and altruist take on success. We all need to encourage our daughters to be bold and innovative.
      How do you innovate in your company culture?
      To become the first vegan, organic, and locally sourced restaurant in the UAE, we necessarily had to innovate. So much, in fact, that it gave my team and myself many headaches. Of course, we created our recipes from scratch with plant-based ingredients and no compromise on the taste. We also wanted minimal environmental impact and worked with architects who built the space using mainly recycled materials. We also had to innovate with nearly every aspect of the project, including finding 100% biodegradable bottles or containers, ways to minimize waste (we aim to be a 0% waste restaurant), or carbon footprint. We can say that innovation is in Wild & the Moon’s DNA.
      Lyndsay DoranChief Executive Office, L’Couture

      What does innovation mean to you?
      It means never resting on your laurels. However, innovation doesn’t always have to mean radical and incremental changes – especially within the fashion industry. As a brand, we have always been consistently focused on elevating and therefore innovating in every sense. Founded in Dubai, L’Couture is a homegrown brand with a global mindset.
      How do you innovate in your company culture?
      As a business, we are always looking to innovate in four key areas. In terms of the product itself, from consciously sourcing Oeko-Tex factories that produce new and improved fabrics to extensive fit testing with diverse models to perfect that all-important LC fit. We recently dropped our best-selling Serenity Seamless collection in a new and planet-friendly Amni Soul Eco fabric with an enhanced fit. We constantly look for new technologies to improve even our best sellers. At the core of our business is people, not only our strong community but our team across the board. We aim to diversify, grow, and promote within the company. The in-store experience is a core component of the business and something we are passionate about as a team. In line with trends in experiential retail, we want to ensure the shopping experience is as seamless and innovative as possible for our customers. Finally, L’Couture was launched online, therefore we continue to optimise the website to provide an end-to-end shopping experience. The world of e-commerce and digital is forever changing, so in order for us to be competitive, we have to be ahead of the curve and innovative and offer our customers a 360 experience.
      Zeina El-DanaFounder and CEO of Z7 Communication

      What does innovation mean to you?
      Innovation is the key to success… especially in the world of communications, events and digital. We are continuously finding ways to disrupt
      the industry with our creative and experimental approaches to ensure that our clients always stand out above the rest. To me, innovation is about constant growth and agility, being able to stay ahead of the curve and offer something outside the box to create noise!
      How do you innovate in your company culture?
      Company culture is very close to my heart, and I have spent the past few years dedicating a lot of time and resources to building a culture that enables my team to feel inspired and help them grow. I believe the physical work environment is very important, we have a beautifully designed office space in Dubai Design District, which is the heart of design, fashion, and culture in the region, but also offers flexibility to the team to work be- tween the office and outside locations where they can gain further inspiration. We organise weekly team brainstorms and monthly skill shares to upskill the team – knowledge gives the team the power and confidence to innovate. We also schedule bi-monthly team activities to enable the team to relax, bond, and foster a fun environment. At Z7, we empower the team at every level, from interns to directors, no idea is too big or too small, and I always encourage the team to believe in the impossible, push boundaries, and encourage continuous innovation! We offer a safe environment where open communication is cherished to allow the team’s creativity to be seen and heard. Recognising and rewarding success is something we continually do, and formally, once a month, we also announce an employee of the month who has achieved something special, thus encouraging further innovative behaviours within the team.
      Fatma AlmheiriSenior Manager of Communications at the Museum of The Future

      What does innovation mean to you?
      Innovation to me is more about being open to new ideas and perspectives. It’s a pathway to self-improvement and finding novel ways to have a bigger and better impact on those around me.
      How do you innovate in your company culture?
      In order to have an innovative culture embedded in any field, I feel it’s extremely important to welcome creativity and new ideas with open arms. It’s also crucial that your team is empowered enough to share these ideas confidently.
      Zoe HaldaneBrand Director of The Arts Club

      What does innovation mean to you?
      To me, innovation is about pioneering change in order to thrive. In our business, we strive to innovate on all levels, from what we offer in our restaurants and how we build and train our teams to how we programme our cultural events and communicate them to our members. Our industry is highly competitive here and in London, and innovation is key to our success.
      How do you innovate in your company culture?
      Since The Arts Club Dubai is not only our first international outpost, but also the second-ever clubhouse to be opened since our establishment in 1863, we naturally had a blank canvas opportunity to innovate across all aspects of our business, including company culture. Key to my approach is an open-door policy that gives all colleagues, no matter which department, the space to come and discuss their thoughts and ideas freely. Some of these can be specific to their respective teams or divisions, but there is an intrinsic value in allowing people to share their ideas in a way that is not confined or limited. I’m also a big believer in breakaway brainstorming sessions, some of which take place outside of the office environment. These sessions consistently provide the suitable space and environment for blue-sky thinking, ambitious strategy planning, and long-term vision. Perhaps most importantly, I always aim to take a positive approach in my role and channel a mindset open to change. I guide colleagues through influence rather than instructions and empower them to think independently and operate with confidence. This non-hierarchical way of management has always been important to me and is an intrinsic contributor to business success.
      February’s – The Innovation Issue – Download Now 
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      Saudi Arabia celebrates its second Founding Day today

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      Lifestyle

      by Team Emirates Woman
      2 hours ago

      Saudi Arabia has introduced a new public holiday known as Founding Day last year.
      This was announced by the royal decree of King Salman bin Abdulaziz Al Saud of Saudi Arabia on January 22 and is regarded as Founding Day which would be an annual celebration.
      Set to be celebrated on February 22 each year, Founding Day is marking three centuries since the first state, the Emirate of Diriyah in the Kingdom was established by Imam Mohammed bin Saud in 1727.
      Not to be confused with Saudi National Day, Founding Day is set to encourage the people of the Kingdom to celebrate their heritage and customs which date back centuries.
      Meanwhile, Saudi National Day, which is celebrated annually on September 23 marks when the Kingdom of Nejd and Hejaz united to become the Kingdom of Saudi Arabia by royal decree of King Abdul Aziz Al Saud in 1932.
      For Founding Day, huge cultural celebrations will take place nationwide in Saudi Arabia, with different exhibitions, shows and there’s also set to be fireworks displays.
      Founding Day will mark a day off for all of those who live and work in the Kingdom.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied  More

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      Exclusive: In the Office with Founder of Goshá, Natalia Shustova

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      Lifestyle

      by Dan Robinson
      2 hours ago

      How long have you worked in this space?
      We moved into our studio in October 2020.
      Did you have a clear concept from the outset, and which key pieces are your favorite?
      We were building our space as business was growing and shaping. My favourite part is the overall idea of “raw” … it’s a studio where artists create, and it is full of daily “debris” of what the process of creation usually brings
      Have you custom-built any bespoke pieces?
      Our entire studio is custom built from the kitchen/bar space to our rainbow set dried floral bar.
      How do you think your interior reflects you and your brand?
      Our studio is our “happy” place where we create. It is “free” from office or retail space rules, allowing us to have no boundaries in our work. I believe freedom of expression and creative freedom, originality is what Goshá really stands for.
      Describe your taste in 3 words.
      Well thought out, and unique, with a touch of color.
      Swipe through for a tour inside the office of Natalia Shustova, Founder of Goshá.

      February’s – The Innovation Issue – Download Now
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Photography by Mark Mathew More

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      What You Should Actually Put In Each Section Of Your Resume

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      When you job search, you want to make it as easy as possible for companies to learn if you’re a good fit for the roles you’re applying for. The best way to catch the attention of hiring managers and recruiters is by having a resume that is easy to navigate and that highlights all of the key information you want potential employers to know. 
      If you’re a bit stumped on what exactly needs to go in your resume sections, we’re here to simplify things for you. We’re going to walk you through what needs to be in each main section of your resume, so you don’t miss a thing and so employers don’t accidentally miss out on hiring you. 

      In this article

      Contact Information
      We know how easy it is to drag your feet when it comes to big projects like creating a resume. Sometimes the best thing you can do is start with the easiest part—then let that momentum build. So, let’s start with your contact information. Most resume templates include all contact information in one easy-to-see section such as the top of a resume. In this section, you’ll want to include your name, email address, and if you have one, a link to your online portfolio or personal website. 

      Objective Statement
      Objective statements are optional on a resume, but if you have room on your resume, it can be a really helpful section to add. This doesn’t need to be more than a few sentences, so this is another easy section to check off your to-do list. You can start by writing a generic objective statement and then should customize this section of your resume for each job you’re applying for or each industry you’re targeting. In your objective statement, you’ll want to state why you want the position, how your qualifications make you perfectly suited for it, and how you will contribute to their company or team’s success. 
      For example, if you’re applying for roles in social media marketing, you objective statement could say:
      Objective: To secure a position as a social media manager where I can utilize my expertise in digital campaigns and strategic marketing initiatives to drive meaningful engagement from target audiences and increase brand awareness. My goal is to develop effective social media plans that are tailored towards specific goals and outcomes, leveraging data-driven insights to create content that resonates with user bases, increasing lead generation and ROI. With my broad technical knowledge of web tools and analytics platforms, combined with my well-honed communication skills, I am confident I can drive results across all online channels.

      Job History
      Now it’s time to slow down a bit. Filling out the job history portion of your resume is a lot of work, especially if you’re quite a few years into your career, but it’s important not to rush this section. Your job history is the most important section of your resume since it showcases your past experience and accomplishments. Make sure to list all relevant jobs in reverse chronological order with bullet points describing each role and its duties. 
      When including information about current and past roles, you want to highlight your accomplishments using metrics rather than just sharing the tasks you were responsible for. This allows employers to gain an understanding of what you are capable of and how you contributed to a company’s success. 
      For example, instead of writing “Responsible for scheduling Instagram posts”, a more effective way would be “Coordinated five Instagram posts per day which resulted in an average engagement level of 20%, surpassing the previous month’s engagement rate by 10%.” 
      Some employers might only be interested in roles within the last ten to fifteen years, so don’t feel like you have to include everything from when you were first starting out in the workforce. For example, once you have a few full-time roles under your belt, you may not need to include college internships anymore. At the very least, you can eventually just list your older titles and companies and not include such lengthy descriptions with them. You want to make sure you have plenty of room to highlight the work you’ve done in more recent years, as well as the work that is most applicable to the jobs you’re applying for now. 
      If applicable, you can include awards or recognitions that highlight your achievements as well as dates associated with any of the jobs listed in this section.

      Education
      In the education section of your resume, you will list any degrees you earned. You will include the name of the school and graduation dates (if applicable). If you earn a college degree, you don’t need to include your high school degree. If you had a truly impressive GPA (hello latin honors) and recently graduated, you can add your GPA to the education section, but the further along you are in your career, the less this will matter. If your GPA was average, there’s also no need to highlight that fact. 
      If you took any online courses or pursued professional certifications that relate to the jobs you’re applying for, you can also add those to the education section as they can demonstrate additional skill sets or knowledge areas that can benefit the companies you’re applying to. 

      Special Skills
      The special skills section of your resume can be tricky to navigate since the skills each individual chooses to highlight are unique to them. This is a great section to customize for each job you’re applying for. Circle back to the job description and see what skills they are looking for that you can include in this section. Some great special skills to highlight include computer software proficiency, foreign language fluency, or special training received on certain equipment. 
      For example, if the job requires knowledge of Adobe Photoshop, then you’ll want to list that as one of your skills—as long as you really know how to use that program. Think carefully about what skills you want to highlight, you don’t want to list too many or it will clutter your resume. Try to avoid adding the generic skills that everyone includes on their resume (whether they’re true or not). Including that you know how to use Microsoft Word feels like a bit of a no brainer in this day and age. 
      Alongside hard skills (objective and quantifiable skills) such as being able to use certain computer programs, you’ll want to include soft skills on your resume. Soft skills are personal attributes and abilities that help a person interact effectively with others. Examples of soft skills include qualities like communication, problem-solving, self-motivation and adaptability. Soft skills are intangible—they can’t be seen or measured like hard skills such as typing speed or data entry proficiency, but they are just as important as hard skills.

      One Last Word of Advice
      When creating a resume, remember that brevity is key. Your goal should be to provide enough detail about yourself so employers get a good idea of who you are while also understanding why exactly they should hire you over someone else. Think of your resume as a highlight reel. If there’s additional information you want employers to know about you, this is where the cover letter or an online portfolio can really come in handy. 

      9 Unspoken Resume Rules You Should Be Following More

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      How Embody Fitness takes their training and body transformation to a new level

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      Lifestyle

      by Amy Sessions
      3 hours ago

      Embody Fitness is taking training and body transformation to the next level.
      To understand more, Emirates Woman discusses innovation and staying at the forefront of the industry with Founder James Miller.
      How is Embody Fitness changing the game in terms of fitness and what are the core values at the heart of its DNA?
      Embody Fitness is unique in terms of how closely and scientifically we work with our clients so that we can basically guarantee life-changing results in just a few months now. Our core values always focus on putting our clients at the centre of everything we do. Then having a strong team ethic to ensure our clients get the very best of our team in all areas of our expertise from strength and conditioning, nutrition, recovery, and sports therapy.  Coming to Embody is like walking into your family away from home, we all have each other’s backs and are there to support, encourage, have fun, and achieve amazing results.

      The equipment is state of the art – how challenging was it to define what was needed for a superlative fit-out and to execute that?
      My partner and I have a strong vision for what our facilities need to look and feel like and how they should transport our clients as soon as they enter our doors. We are very design-led and attention to detail is really important to us. So many fitness centres lack inspiration, design, and basic cleanliness and we really want to continue to push the boundaries in terms of what can be achieved. We believe through the combination of a highly professional team through to award-winning design-led facilities means our clients remain inspired and motivated and can achieve the life-changing results they are looking for but never achieved previously.
      You have a recovery suite that focuses on temperature extremes. Why is this key to optimizing the body and mind?
      I am a strong believer in hot-cold therapy treatment having practiced this for a while myself. So we decided to incorporate a state-of-art recovery suite with the latest in infrared saunas and ice baths to bring this experience to our clients.  The latest research is showing so many new and important health benefits I believe most people would benefit their lives from this type of therapy in some way.  From improved muscle recovery, stronger immunity, reduced stress and anxiety, improved sense of well-being, fighting cancer, supporting detoxification and weight loss to improvement in chronic pain and auto-immune diseases there are just so many benefits to be gained.
      What has been the innovation that has changed the game in your life, career or business – and how so?
      Given I am turning 50 soon, I really grew up just ahead of the technology boom, so I would say Apple launching their iPod and then the iPhone changed the way we use to live our lives so much.  When my children see an “old fashion” fixed line telephone or cassette recorder they just laugh, and given how much of our lives exist on our mobile phones these days you can see why.

      What or who is innovative to you and why?
      Someone I grew up with who inspired me with their constant innovation was Richard Branson. He has launched more than 400 entrepreneurial initiatives across so pretty much every sector and has even joined the race to outer space.  A person who is always willing to put themselves in the arena, never afraid to fail, to buck norms, and be persistent in their pursuit to create opportunities for a better world is always going to inspire me in how I want to live my life.
      For more information visit: EmbodyFitness.ae
      February’s – The Innovation Issue – Download Now 
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More

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      Everything to know about the upcoming ULTRA music festival in Abu Dhabi

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      Lifestyle

      by Sarah Joseph
      3 hours ago

      One of the most highly-anticipated music festivals is coming to Abu Dhabi in March 2023.
      Since its inception in Miami in 1999, ULTRA Music Festival has grown into an internationally renowned, three-day event that showcases top-tier electronic music acts and unparalleled production every March.
      After gaining worldwide traction, this festival has paved its way to the Middle East.
      So, if you’re looking for upcoming plans in the month, here’s everything you need to know about the upcoming ULTRA Music Festival in Abu Dhabi.
      When is it happening?
      This first-of-its-kind festival in the UAE is set to take place on Saturday, March 4 and Sunday March 5, 2023.
      Venue
      The festival will take place at the largest open-air venue in the region, Etihad Park, located on Yas Island. One of the world’s fastest-growing leisure and entertainment destinations and a pinnacle of luxury in the United Arab Emirates, Yas Island will provide the perfect setting for the destination festival.

      Phase one headliners
      With top global DJs all set to play at this enticing music festival, the lineup includes Adam Beyer, Afrojack, Amelie Lens, Calvin Harris, ILLENIUM, KSHMR, NGHTMRE, Sasha_John, Digweed andSkrillex.
      Final line up
      ULTRA’s famed resistance concept has added five more industry stalwarts to the event. Ilario Alicante, Kolsch, Melanie Ribbie, Mind Against and Pan-Pot are the latest world-class acts set to grace the Resistance stage this year.
      Premium offerings
      ULTRA Abu Dhabi will offer a Premium General Experience pass that allows access holders to dedicated entrance gates, toilets, F&B offerings as well as their own lounge area where they can experience the most amazing night of their lives.
      A VIP experience
      The concert will also offer bespoke VVIP Experiences at both stages, packed with bottle service, mind-blowing theatrics, and the very best view in the house. Details on table sales will be announced shortly on ULTRA Abu Dhabi’s social media channels and website.
      Tickets
      The advance 2-day tickets are priced at Dhs480 and regular are priced at Dhs540 for general admission. The premium general admission 2-day tickets are priced at Dhs680 and regular 2 day are priced at Dhs765. They can now be purchased online at ultraabudhabi.com
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Instagram @ultraabudhabi More

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      7 unique heritage sites to visit in Dubai

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      Lifestyle

      by Sarah Joseph
      2 hours ago

      After unifying in 1971, the UAE has come a long way and there are several spots that mark its rich heritage.
      In Dubai, there are many sites that display the nation’s history and pay homage to where it all began.
      As an ode to the UAE’s long-standing cultural heritage, here are seven renowned sites to visit in Dubai.
      Coffee Museum

      Designed to pay homage to the UAE’s coffee culture, this concept features different roasting and brewing styles close to the country’s heritage. From Middle Eastern techniques to a wide selection of coffee documentaries, visitors are educated about the ins and outside of its historical significance in Dubai. Located in Al Fahidi in Bur Dubai, this heritage hub promises a relaxing atmosphere with traditional regional architecture.
      For more information visit coffeemuseum.ae
      Etihad Museum

      Designed to highlight the nation’s history and how the seven emirates came to unity 1971, this heritage site displays a fascinating collection of artefacts. The museum is a masterful tribute to the manuscripts on which the union agreement was originally signed. With key photographs and interactive audio-visual exhibits, visitors can experience the UAE’s archival symbolism in a creative manner. Located in Jumeriah St. 1, it’s open daily from 10am to 8pm.
      For more information visit etihadmuseum.dubaiculture.gov.ae
      Old Souq

      This expansive area is nothing short of lavish gold jewellery, handwoven fabrics, traditional oud perfumes and exquisite souvenirs. For visitors and tourists wanting to take back a piece of the UAE, they can opt for bespoke jewellery pieces as a special memento. Known for an array of exotic spices, this neighbourhood has a plethora of high-quality spices and locally-blended teas to take home. Additionally, visitors can discover the colourful textile market in the heart of Bur Dubai.
      Hatta Heritage Village

      Go back in time to the life of ancient villagers with a host of citadels, forts and towers in Dubai’s mountain town. With springs and lush valleys, visitors can experience the life of villagers who have adopted a sustainable technique of living. To visit nature’s beauty first-hand, the Hatta Dam provides activities such as kayaking for that picturesque spot. For an insight into the UAE’s traditional techniques, visitors can view the villagers’ inherited traditions that include jewellery making, weaponry, pottery and more for an ideal afternoon getaway.
      Sheikh Mohammed bin Rashid Al Maktoum Centre for Cultural Understanding

      Founded in 1998, this centre was founded to educate expats from different communities living and visiting the UAE. Located in a beautifully restored wind tower house in the historic, Al Fahidi Historical Neighbourhood in Bur Dubai, where visitors can interact with local Emiratis and learn about traditional cuisine. With a 360-degree experience, guests can take a seat on the Bedouin-style carpets and indulge in a traditional Emirati meal, be it breakfast, lunch or dinner and experience a guided tour of the neighbourhood.
      For more information visit cultures.ae
      Arabian Tea House

      To experience fine Emirati hospitality, this venue has provided the first Emirati cuisine since 1997. With authentic elements such as rattan chairs, lace curtains, turquoise benches, visitors can enjoy a cup of traditional Arabic coffee known as gahwa to explore the city’s past. As a relaxing oasis to talk and unwind, customers can go back in time to when old architecture reigned supreme. This concept is situated in the Al Fahidi Historical Neighbourhood which was previously known as Al Bastakiya.
      For more information visit arabianteahouse.com
      Dubai Museum

      To delve into life before the discovery of oil, this ancient museum takes visitors on an unseen journey in a quaint, low-slung military fort from the 1700s. From pearl diving to fishing, light is shed upon ancient occupation and other archaeological finds. The galleries recreate scenes from the creek, traditional Arab houses, mosques, the souk, date farms and desert and marine life. Again, the museum is situated in the Al Fahidi Historical Neighbourhood. Built in 1787, this fort was once the monarch’s base and highlights the history of the UAE.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Instagram & Feature Image: Instagram @abusaif4446 More

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      du selects the winner of its prestigious uniform design competition

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      Lifestyle

      by Sarah Joseph
      3 hours ago

      In September, du announced a competition to give the opportunity for Emirati designers to win Dhs50k to refresh, reimagine and rework uniforms for the thousands of company staff members in retail stores across the UAE.
      The announced winner, Shoug Al Fardan said, “I am so humbled to have been selected as the finalist for designing du’s new uniforms. To be selected from a wide group of Emirati talents, and to have the opportunity to have my work as part of an institution like du is an honor. I would like to thank them for providing me with this esteemed opportunity to have my designs a stage of this scale.”

      The competition, which opened in September, was aimed at encouraging young Emirati designers to think out of the box to design uniforms that would celebrate the brand’s forward-thinking vision.
      The contest drew over 120 entries, from which three semi-finalists were chosen by a judging panel at the du offices in January. Shoug won the competition with her innovative and creative design that captured the essence of du’s mission to redefine the digital customer experience.
      ‘We are delighted to announce Shoug Al Fardan as the winner of the uniform design competition. Her creativity and design align with the direction the brand is exploring with an omnichannel customer experience,” said Head of Direct Channels at du, Marwan Thani.

      The new and improved uniforms are set to mark a fresh, new chapter of transformation in du’s brand journey as a digital-first telco.
      In a mission to further celebrate homegrown talent, the UAE’s telecom operating giant continues to build a sustainable future.
      As part of du’s commitment to corporate social responsibility and continued efforts to build a sustainable future, the old uniforms will be donated to a recycling centre.
      For more information visit the official du Instagram account.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied More