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    Dubai’s Atlantis The Royal will officially accept bookings from next month

    Lifestyle

    by Sarah Joseph
    44 mins ago

    Dubai is all about luxurious cityscapes and with that the highly anticipated Atlantis The Royal is gearing up for its public opening.
    With dates officially moved to February 10 onwards, the bookings have now been moved back a month from its initial launch of March 2023.
    This expansive property features 795 rooms, suites and a penthouse with a series of record-breaking experiences including the largest jellyfish aquarium in the world, the first-ever Nobu by the Beach, meditation with the dolphins, unique fire and water fountains and other one-of-a-kind experiences.

    The standard rooms start at a price of Dhs4,066 per night and a sky pool villa with a private infinity pool is priced at Dhs19,000 per night. Designed with vertical gardens, an expensive sky bridge and other dramatic features to promise the ultimate mega-resort experience.
    Those keen to book can opt for the Three Bedroom Sky Terrace Suite complemented by 24-hour butler service, access to the Daily Royal Club, daily breakfast at all-day dining restaurants across Atlantis Dubai, complimentary entry to Atlantis Explorers Club, daily entry to Aquaventure Waterpark, Skyblaze Fountain, The Lost Chambers Aquarium, AWAKEN Fitness which includes thermal facilities and an outdoor lap pool at a starting price of Dhs17,417.
    The resort is set to host a grand invite-only weekend event open to special VIP guests this month from January 20 to January 22, 2023 with leading celebrities such as Beyoncé performing at an exclusive concert.
    Swipe to see a first-hand look inside the property:

    So, if you’re planning ahead for Valentine’s Day you know exactly where to book next month.
    For a chance to be one of the first to stay at Atlantis the Royal, book your stay for 2023 on atlantis.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram @atlantistheroyal More

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    How to declutter your home with this Dubai-based professional organiser

    Lifestyle

    by Olivia Morris
    58 mins ago

    Salam Shaban, professional Dubai-based organizer and founder of Tidymess, discusses how you can reset your space for a successful 2023.
    What inspired you to enter the organisational space?
    I always loved organising, so it was something I was eager to learn more about. After seeing the amazing work of Marie Kondo I felt inspired to pursue it more seriously. Once I created a system that worked so well for myself and my family, I felt it was important to share it with others.
    You launched Tidymess a few years back. What was the initial response to the concept?
    At the time, it was a very new concept. I found myself having to explain it to most people I knew. Once people started to see my work they thought it was a great idea and encouraged me to pursue it.
    How have things evolved since you launched?
    I’ve been so lucky to have received such a phenomenal response from my clients and social media. This has really helped me grow my business. Every day people hire me and my team to help organize their spaces. We immerse ourselves in their homes and move through their spaces tailoring a highly-functional system. In the beginning, it was difficult to take on large projects, but as my team grew, we are now capable of really helping our clients organise as many spaces in their homes as they need.

    For those who are having a refresh for a new year, what are your top tips to start organising your space and life?
    Before buying anything new, take a minute or two to think about where it is going to live in your home and life. Think about how long you will need this item and what will happen to it in the future when you no longer do it. If it is something that you feel will add no real value to your space, then you most probably don’t need it.

    A particular place where clutter can build is your wardrobe. What is the best way to approach decluttering this space?
    Ask yourselves questions such as: When was the last time you wore it?; Is it in good condition?; Does it have sentimental value?; Have you worn it in the past year?; Does it fit you properly? Your answers will help you decide whether you want to keep, donate or store away your item.
    Over the years, what have been the hurdles you’ve experienced when building the Tidymess concept?
    Starting any business from scratch is a challenge. In my case, I was starting a business from scratch about a new concept that few people had heard of. I would say bringing my vision to life was a great challenge because it took a while for people to realize the necessity of adopting a new lifestyle for their homes as opposed to seeing my work as simply “cleaning up” the house.
    What have been the key milestones?
    I would say my first milestone was when I was able to bring in a team to help me serve my clients better. Building a team gave me a sense of accomplishment that something I had started on my own was now growing into something more. My second milestone was after having my third child and realizing that I did not need to stop working. It took a lot of mental and emotional energy to see that it was okay for me to keep doing what I loved. Once I started taking on new projects again, I was so proud of myself and happy that I had not just let it go because of my new responsibilities and busy life.
    What does the future hold for Tidymess?
    Continue to grow and reach more people. Everyone can be a part of this concept. Whether they want to hire our services, buy our favourite products online or simply gain a few ideas from our social media page. I hope my team and I can help more people organize their spaces and love their homes.
    What will you be doing to reset your mindset and body for 2023?
    Keep finding that balance. As a mum of three and founder of a female-owned business, I find myself wearing many hats at once and that can quickly become overwhelming. I just need to keep finding that balance between my home life, work life and also those moments that are just for me.
    January’s – The Reset Issue – Download Now 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Unsplash @hutomo-abrianto More

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    Everything to know about the upcoming Wireless Festival in Abu Dhabi

    Lifestyle

    by Sarah Joseph
    3 hours ago

    With the UAE constantly making its mark in the world of concerts, one of the most popular festivals is soon coming to the capital.
    All set to showcase some of the biggest international hip-hop stars known globally, Wireless Festival Abu Dhabi will celebrate this London-born annual event by showcasing unmissable electric energy.
    With megastars rappers Travis Scott and Lil Uzi Vert announced as the first headliners, this urban music festival organised by Live Nation makes it an unmissable experience for both residents and tourists.
    So, if you’re planning on adding it to your calendar, here’s everything to know about the festival.
    Artists
    Taking the lead for the concert is none other than American rapper Travis Scott, along with others revered in the hip-hop industry such as Lil Uzi Vert. The Cactus Jack record label founder is responsible for tracks including Sicko Mode and Goosebumps, and has collected some 40 billion streams and counting, for the audience to now witness live. As an ode to regional talent, the festival has also confirmed one of the biggest rappers in South Asia and the Middle East, including Egyptian trap artist Wegz, Iraqi Canadian Rapper Ali Gatie and other R&B artists including King, Divine, hip-hop duo Young Stunners.

    Dates
    The concert will make its take place on Saturday, March 13, 2023.
    Location
    This 2023 inaugural edition will be held on Abu Dhabi’s Yas Island, making it the event of the year with multiple stages and more than 13 live performances in the expansive venue.
    Tickets
    More details regarding tickets will follow soon. The first sale of tickets goes live on Friday, January 13 on ticketmaster. ae
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Unsplash @danny-howe More

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    The Big Career Goal You Should Tackle in 2023

    It’s a brand new year, and with that comes a blank slate full of possibilities. Many people immediately think about setting resolutions to hit the gym more, revamp their dating life, or start saving for a big goal. These are all great goals to set, but one area you shouldn’t overlook when it comes to setting goals for the year is what you want to accomplish in your career. Often, career goals can seem intimidating because they can take a while to accomplish and require some deeper strategic thinking, but once you’ve set a big goal you can break it down into smaller goals that can be easier to accomplish month over month.
    Whether you’re brand new to the “real world” and are looking for your first opportunity or have been climbing the ranks for years, there’s almost certainly a new career goal you can add to your list for 2023. In no particular order, here are some goals I’ve set for my career in the past that you might want to consider!

    If you’re ready for a big change: Get hired at a great company 
    Whether you’ve recently graduated or have been working for a while and are feeling a pull towards a new role, the start of the new year can be just the motivation you need to shake things up and focus on getting hired at a great company. I say a great company and not just any company because we want to set the bar high and get exactly what we deserve in 2023! A great company can be different based on what you’re looking for, your industry, and your location, so this is totally subjective based on your wants and needs. 
    If getting a new role speaks to you, you can break it down into more actionable steps and then set deadlines for each step. Micro goals could look like researching companies that offer the compensation and career challenges you’re after, reaching out to connections at those companies, and practicing interview questions. If you start at the beginning of this year and have your target list of dream companies ready for the end of January, you can give yourself the rest of the year to build those connections and hopefully receive an offer by December.

    If you want to level up: Get promoted 
    Love your current company but feel ready to take on new challenges? The goal of getting promoted this year is for you. This is a great goal to set at the beginning of the year because it will give you lots of time to work on any areas you need to develop on your path to promotion. It also gives you time to research and work towards any certifications or courses that could help you jump to the next level. 
    Once you’ve set the goal to get promoted this year, be loud and proud about sharing your intentions at work. Set up a meeting with your manager or HR partner to chat about what a promotion timeline looks like for you. Coming out of that meeting, be sure to record any next steps or agreements made (pro tip: send an email to the relevant parties the next day to ensure you captured everything correctly and have a record of your convo). Then, take every opportunity to showcase the skills you need in order to get promoted, and schedule regular check-ins with your manager to ensure you’re on track.
    Remember to keep a “Wins List” of your accomplishments to have as proof of everything you’ve done that year in service of getting promoted. My personal Wins List always includes key presentations I gave, any initiatives I started above and beyond my job description, and big wins my team had (as well as how I specifically contributed to them). I also include important metrics to tangibly show how I added value over the past year. 

    If you’re a manager (or want to be): Build your leadership skills 
    Let’s say you’re happy with your company and are killing it within your role, but you know you’re not quite ready for a promotion yet (or maybe you recently got one, in which case, yay you!). If you fall into this camp, a goal you could consider is increasing your leadership skills. Leadership skills are important for almost every job as you grow your career, whether or not you want to manage a team or department down the road.
    Increasing your leadership abilities might look like owning more deliverables, taking a greater lead on team projects, or mentoring newer teammates. If you have a team reporting to you already, consider setting a goal of becoming a better manager, finding different ways to coach each of your direct reports, or creating opportunities to be seen as a leader outside of your immediate team.
    Depending on whether you have a team already or not, your micro goals will look a little bit different. If you don’t have a team, take some time to identify areas where you could take on a bigger leadership role and speak to the necessary parties (likely your boss) to see if it’s a possibility. Mentoring a newer teammate could be formal or informal and might look like finding someone who could use support and offering yourself as a resource to answer questions, provide feedback, and give advice.
    If you already manage a team, think about if there are courses you could take or books to read to become a better manager, speak to your boss about growing your team if there’s a need, or build out individual plans with each report to make sure you’re supporting them as best as you can. My career goal for 2023 is to become a better manager, so you’ll definitely find me researching some leadership courses this month!  

    If you’re up for review: Negotiate for the raise you want 
    There’s always a lot of buzz around the “New Year, New You” idea in January, but I propose we change that to “New Year, New Salary” because I don’t know anyone who wouldn’t love a bit more cushioning in their bank account. If you’ve been with your company for a while or have a yearly review coming up soon, creating a plan for a salary increase might be the perfect goal to set. Oftentimes companies will go into raise discussions with a prepared budget increase of 3-7% of your salary, so if you want more than that you’ll need to take the time to prepare and state your case through negotiation. 
    If negotiating is a scary thought for you, make 2023 the year you face that fear and ask for what you want! You’ll first want to create a list of all the ways you’ve added value for the company since your last raise, along with any metrics you can provide (think along the lines of “I strategized and launched our TikTok channel which grew our yearly site visits from social media by 35%”).
    Once you have your accomplishments, use online job boards, your network, and any salary publications to help you develop a target number that’s ambitious but still realistic. It can also be helpful to find similar job descriptions in states where salary transparency is required on the posting, such as California or New York, to use as a benchmark. Then, schedule a meeting with your boss and let them know you’d like to discuss your salary. Finally, put on your best hype music (I recommend Lizzo) and go get what you deserve! Remember, if the answer is unfortunately no, try to take that as a “not yet” and ask your manager what you’d need to do to receive the raise you want and what a realistic timeline would be to have the conversation again. 

    If you have an unexplored passion: Build a side hustle
    If you’re in an industry where freelancing is common or you have a skill you know people will pay for, 2023 might be the year you think about finally starting a side hustle. You’ve heard it all before, but having an alternative source of income can be a great security blanket during challenging times, can provide extra funding for a big savings goal, or just give you a little bit of extra fun money (prepare to say yes to that cashmere sweater you’ve had your eye on!). 
    The first micro goal is to figure out what your side hustle is going to be (a bit of a key step!). You could try out freelance writing, selling your art on Etsy, coding websites for small businesses, managing social media for a local organization…the options are truly endless. You’ll want to pick something that has a good hourly rate for the time you’ll be putting in and has enough demand to warrant making it your niche. Your next goals should include researching any licenses or tax implications you need to be aware of (some states require you to have a separate business bank account, for example), determining how many hours you can dedicate per week, and then working on marketing yourself and getting some customers.
    It might sound like a lot, but you can totally launch a profitable side hustle within a few months if you just dedicate a few hours to getting it up and running each week. Trust me, your bank account will thank you! 

    12 Expert-Backed Financial Resolutions To Make This Year—And How To Achieve Them More

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    Reset with the region’s first fully integrated wellness experience

    Lifestyle

    by Sarah Joseph
    1 hour ago

    How the founder of ZOYA Health & Wellbeing Resort, Ameer Said has created an immersive wellness experience with a holistic approach in the UAE.
    Talk us through your career.
    I built my career in corporate business development, working for renowned Saudi companies including Saudi Binladen Group and SOOJ International for Development of Economic Cities. I took everything I built throughout my 30 years of experience and focused it on my passion – health and wellness.
    ZOYA Health & Wellbeing Resort is the region’s first fully integrated experience. What inspired you to launch it?
    After losing my wife and sister to a long battle with cancer and witnessing my mother’s suffering and struggles to perform daily functions in her last years, I recognised the need for prevention over cure. Hence, ZOYA was born out of a determination to address the ailments of the modern world, and to create a special place that protects, nourishes, and invigorates the mind, body, and soul.

    The retreat has a 360-degree focus on the body, mind and soul. Why was it important to incorporate all three?
    The journey towards peace, balance, and rejuvenation comes with focusing on all elements of our being. Unfortunately, we are always more focused on physical health and well-being and tend to forget that without a healthy mind and soul, we cannot transcend into a state of wellness. At ZOYA, we combine unique cutting-edge medical science, physiotherapy, conscious nutrition, and the latest advances in aesthetics to nourish the body and invigorate the mind. Our methods are non-toxic, non-invasive, drug-free, integrative, and holistic – we offer various treatments to create bespoke well-being retreat journeys.
    Oxygen therapy sessions are growing in popularity – tell us more.
    Oxygen therapy is an all-natural treatment that facilitates and optimises the oxygen utilisation of cells and tissues. It improves circulation and reduces heart rate while enhancing physical performance. It also regulates the autonomic nervous system, helps maintain the shorter resting pulse, and aids recovery after exertion by reducing lactic acid build-up. These treatments help with muscle tension, accelerate the healing of wounds and injuries, skin rejuvenation for younger-looking skin, and improve mental wellbeing by boosting relaxation and balance. Our goal is health optimisation; therefore, we offer oxygen therapy sessions as part of all our retreat programmes, where a dedicated team of medical and wellbeing experts will guide guests and provide them with the best-personalised programmes for their healing journey after a detailed health assessment.
    How does medical wellness seamlessly fit into this wellness retreat?
    Medical wellness is infused within our guest journey. Guests’ experience at ZOYA starts with a doctor’s consultation, diagnostics, a detailed wellness consultation, and a nutrition plan selection based on each guest’s needs and requirements to ultimately create a personalised weekly programme to achieve optimal levels of physical and mental wellbeing. We believe that tangible health and wellbeing require knowledge and expertise. At ZOYA, we have a team of professional specialists, from visionaries to doctors, and therapists, who combine their expertise to create individually customised well-being plans suitable for everyone.
    The resort offers a therapeutic culinary experience – can you elaborate on this?
    ZOYA offers various holistic therapeutic fasting, calorie control, detox, and vegan meal plans based on proven benefits, that look beyond the body to provide support and everlasting benefits for the mind and spirit. We only use organic, fresh, and seasonal ingredients at our wellness restaurant and juice bar, where we have adopted a strict clean food policy that turns superb ingredients into therapeutic meals and fine-dining experiences.
    For those planning their first-ever wellness retreat, what tips would you recommend to prepare for the experience?
    Come with trust and an open mind. Our goal is to ensure that our guests leave our resort relaxed, balanced, and rejuvenated with the expert guidance of our health professionals. We have designed our retreat programmes to aid guests in protecting, nourishing, and invigorating their minds, bodies, and souls. While a one-time visit will definitely help, we do recommend that our guests make a habit of wellness visits in order to commit to their wellbeing and transform their lives.
    How has COVID-19 affected the wellness industry on a larger scale?
    Following the COVID-19 pandemic, overall patterns have changed significantly, bringing health and wellness to the majority of people’s top of minds, regardless of their health conditions. This has resulted in the need to maintain physical and mental well-being, driving people to seek holistic approaches to health, which in turn will only continue to boost the global wellness tourism market. With that being said, the wellness industry is vast, consisting of quite diverse offerings, from spiritual to physical practices to improve overall health and well-being. It was important for our resort to position itself as a leader in the wellness space in the region to offer a unique and holistic approach to mind and body rejuvenation, offering only the best retreat programmes curated by experts and professionals in the field with a proven track record.
    Has the need for well-being retreats grown in the Middle East in the last few years?
    Most definitely, the wellbeing retreats were definitely pushed even further following the effects of the pandemic. From launching ZOYA earlier this year, we have seen a huge demand from the GCC and wider Middle East to experience our offering and begin regularly invest- ing in improving their physical and mental health and wellbeing. We are anticipating continued growth and traction both from the regional and international markets.

    This is The Reset Issue – what’s your advice for our readers to reset in 2023?
    As the region’s first fully integrated wellness experience, we urge everyone reading to try and always place physical and mental health and wellbeing at the top of their minds to invest in their health. With our busy schedules and unhealthy routines and habits, our health is often disregarded and neglected. At ZOYA, we put a huge focus on prevention over the cure to avoid the need for medication and assistance throughout varying stages of life, and we hope that we are able to successfully create a space that inspires continuous exploration of self and promotes a wellness- led lifestyle for all ages.
    January’s – The Reset Issue – Download Now 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram More

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    Five empowered women share their affirmations for 2023 and beyond

    Lifestyle

    by Dan Robinson
    4 hours ago

    The start of a new year has begun, which means for most of us we’re thinking of ways to add new healthy, fulfilling habits into our lives and set clear intentions and goals for the year ahead.
    Should that be a fresh approach to self-care, ticking something off the bucket list or starting a business, trust that as you set your own intentions for new year ahead, the sky is the limit and the time is truly now.
    We speak to five successful and empowered women who share their insightful and inspiring Affirmations and intentions with Emirates Women for 2023 and beyond.
    Dr. Barbara Sturm, Founder and CEO of Dr Barbara Sturm

    As a doctor, I am constantly working with leading scientists worldwide to develop new ways to improve health and longevity on all levels – not just for the skin but also for the body.
    This reflects on my work at Sturm in the wellness therapies offered at our spas and the educational content we share on our social platforms – but it also means we’re able to develop the most cutting-edge, scientific treatments for our patients.
    In 2023, we will share some of these new and exciting innovations, and more will come from our professional-grade skincare line, EXOSO-METIC END LEVEL, too – watch this space.
    Nora Al Ramadhan, Co-Founder & CEO, Apotheca Beauty

    In 2023 I’m excited about traveling to Brazil and exploring more of South America. I am determined to start Spanish lessons this year; my mother is Hispanic American, and I have always wanted to learn the language.
    I’m also excited for us to open our facial room at Apotheca Beauty in Nakheel Mall, rolling out a comprehensive menu of services across an array of brands, including Omorovicza, Dr.Barbara Sturm, Tatcha, Dr.Lancer, and more.
    Wdeema Almheiri, Beauty Entrepreneur, Co-founder of The Beauty Society

    One of my goals for The Beauty Society is to expand our team to include even more talented women. Overall, feeling content is a personal goal that I would like to aim for next year, regardless of the circumstances I face. I have set a certain vision of myself that I would like to live up to within the next year. I am incredibly proud of myself and thankful for all the opportunities I have received.
    Fay Ezzat, Content Creator and Designer

    I’m working towards a few goals set for 2023, where I aim to grow my clothing brand Ezzat by expanding the team and focusing more on becoming an entrepreneur, aside from staying a designer.
    I aim to continue my A-game in content creation on Instagram to keep growing my audience. To get to the next level in fashion, I also wish to travel to Asian countries to get inspired by their art, architecture, fashion, and fabric sourcing. In the upcoming year, I’m confident in the first drop of my label Ezzat and getting ready for the second drop or perhaps a capsule collection.
    I also run Fay’s Closet, a pre-owned clothing store, I’m proud of how far it has come, offering comfort to statement pieces handpicked from around the world. With Ezzat and my many plans for 2023, I’m looking forward to the upcoming year and can’t wait to drop my new collection and grow the brand.
    Amna Banhihasem, Equestrian Show jumper and Philanthropist

    I’m excited for a lot of things in 2023. One of my new year’s resolutions is to focus and invest more time in my entrepreneurial journey. I also look forward to gaining specialized skills and knowledge by pursuing a master’s degree. I would also like to stick to and develop healthier eating habits.
    January’s – The Reset Issue – Download Now 
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    In pics: Sheikha Mahra shows us how to spend time outdoors this month

    Lifestyle

    by Sarah Joseph
    17 mins ago

    As the weather cools down, Her Highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum spends time to make the most of the winter season this month.
    Shared to her official Instagram page, the daughter of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, poses with her mother in a series of images seen on her feed.
    From taking selfies at one of Dubai’s most aesthetic spots, Miracle Garden and capturing the moment at Hatta, the duo is all smiles in every image shared for her fans.
    Sheikha Mahra is an admired philanthropist who is often seen celebrating the local talent of this region. Known for visiting several openings and attending new launches in the UAE, including the Icons exhibitions, Sheikha Mahra plays a pivotal role in uplifting women in the region including upcoming entrepreneurs, fashion designers and leading philanthropists.
    To take a break from her busy schedule, this royal is seen spending quality time by visiting several iconic spots around Dubai.
    Swipe through the gallery of new portraits shared on her feed.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram @hhshmahra More

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    How this Dubai-based Pilates studio promises the ultimate wellness experience

    Lifestyle

    by Sarah Joseph
    2 hours ago

    Elle Sawyer, founder of Dubai- based Pilates studio, POSTURE. shares what it takes to launch her own wellness space.

    Talk us through your career.
    I started interning as a Fashion Assistant at Hearst Group [formerly, The National Magazine Company in London] whilst studying. It was there that I found my love for fashion and editorial and wanted to be part of the industry. I later graduated in English Literature and moved to Dubai at age 22, where I began work as a production manager. Working there opened up doors into editorial, advertising and many other production divisions in the region, allowing me to later niche my experience specifically when going freelance and producing regularly for the likes of NET-A-PORTER, luxury magazines and more both regionally and internationally. I am very grateful for the experience I gained in the region, and to the place, I call home, Dubai. Though I loved my career as a creative producer, I always felt something was missing. The once-loved 14-hour shoot days became mundane and the fast-paced zero work/life balance lifestyle I’d created for myself, in the end, made me feel unhealthy. Later that summer, as a result, I suffered an ectopic pregnancy and decided that it was time for a change. As a way to unwind from work, I had started Reformer Pilates and I loved what it did for my mind and body. During the lockdown, I started taking Pilates more seriously and decided to train as a teacher. While training in Pilates, I naturally started teaching it to other people – wanting others around me to believe and love it as much as I did. I became so passionate about it that it clicked that this was my calling. Other than my actual Pilates certification, I have always been a very spiritual person and enjoy being around like-minded people that inspire and teach me things I do not know, especially in mind-body practices. Life is always about learning and I take great pleasure in learning new realms of wellness in physical and mental forms. Spirituality, meditation, law of attraction, crystal healing, acupuncture [& TCM] are all areas of well-being that I actively practice in my everyday life.

    What inspired you to launch POSTURE.?
    Having worked with fashion magazines and brands throughout my career, I wanted to create a brand that married the two worlds together. My love of Pilates and fashion fuelled my vision to create POSTURE. as being a positive and inviting space that was modern, minimalistic with healing. I knew I wanted more than to become a freelance instructor as I’d spent my whole adult career in Dubai predominantly freelancing, so it felt like the right time to found my own company. I had been to many studios in London and New York that just had something about them, and without fail always made me feel so excited to visit – I wanted that for myself and I wanted that for Dubai. I took everything I had learned in my life so far, put pen to paper, and began making my dream a reality. I think ultimately, it’s not just a workout that people want to experience, it’s a carefully designed space for people to belong, and for people who share the same likes and passions; to feel seen as part of a community. At POSTURE. we hand-selected all of our equipment and décor from all around the globe to ensure we were different and catered to the luxury clientele. We were selective with the instructors we hired; the schools they had qualified from, their energy, their overall vibe and their aesthetic. We partnered only with brands that we felt on-brand with – ethically and aesthetically. We curated our music/ playlists to suit our routines to give a little extra flare to our classes (increasing their stamina both physically & mentally, as well as including cognitive learning by moving to the tempo of the beat making Pilates a fun and fresh workout) and we have designed and created POSTURE. Merchandise to further strengthen our brand. The space included practicing a slice of wellness in our everyday schedule – from our breathwork at the start of every class, to our wellness club workshops in sound healing & Yin meditation, to ending on our signature affirmation cards to finish our practice together in every session. It ALL matters – every little detail as that’s what makes us who we are as a brand.
    What lies at the core of POSTURE. and at the DNA of the brand?
    POSTURE. is essentially a community for like-minded people to escape their realities and connect with their inner selves. Whether their workouts are more active and fast-paced, or relaxing and meditative, POSTURE. is for people who appreciate being in an environment surrounded by luxuries. POSTURE. is all about getting to know your body and its boundaries and cultivating that all-important Qi. Our studio’s method focuses not just on the strength & mobility of the Pilates repertoire but building your form and core too. I talk about Cultivating the Qi a lot in my sessions, as it is something in the last year I had researched and explored when physically, I needed it.
    What are the key benefits of Reformer Pilates?
    The Reformer accommodates a full range motion, using your body weight against the resistance of the springs and carriage; making this a unique full-body workout providing a strong focus on core strength + muscle engagement which improves performance, weight loss, balance, back pain plus our favourite POSTURE. At POSTURE. we split our classes into two levels to cater for all which includes the reformer flow for beginners and an intermediate level. It’s best for those new to the reformer and those that require an introduction to the principles of Pilates at a slower and controlled pace. It’s designed to tone, lengthen and strengthen and reinforce the importance of a strong core and great posture. The next level is reformer tempo for an intermediate and advanced level. It’s best for those familiar with the reformer plus the principles of Pilates, who can keep up with the pace and be ready to work up an up- beat sweat to the beat of our curated playlists. The benefits range from increasing both physical and mental stamina and raising everyone’s Pilates techniques to the next level.

    As a next-generation Pilates instructor, what are the basic skills you want to instill in your students?
    All of our instructors have their own groove and style to enhance the collective passion for wellness, fitness, and spiritualism. We want to bring a fresh holistic energy to Mat & Reformer Pilates – introducing the core values of Joseph Pilates’ repertoire on the Mat, and one that compliments their practice with the Reformer too. Our studio focuses not just on the flow of the Pilates repertoire, but building your form and core; and one that honours your practice with your daily well-being too. Our routines are designed to activate that all-important parasympathetic phase of relaxation that we all need more of, certainly living up to POSTURE.’s ethos of a mind-body-soul experience, that focuses on getting to know your body and its boundaries and cultivating that all-important Qi.
    What piece of advice would you give to your younger self?
    Passion and drive are everything over base-level talent. There are millions of people in the world doing the same job, but what makes you different is your unique passion and drive in what you do. Ultimately, people buy into you as a person, over your qualifications. What makes you different is that you need to keep asking yourself to drive yourself to do better and be better.

    This is The Reset Issue – how can we reset from the inside out?
    “Not only is health a normal condition, but it is our duty to not only to attain it but to maintain it.” – Joseph Pilates.
    A famous quote from the man himself. I believe everyone should take time to learn and become aware of themselves and their daily habits. Being mindful and practicing wellness in your everyday life will really impact the way you live. I work with many clients that suffer with poor posture – most suffering from ‘popular’ back issues like Sciatica/Kyphosis and wonder why. If we carry ourselves in a way of poor posture, it can distort how our body should be feeling. We start to hunch our shoulders, look down at the floor more, feeling negative – instead of opening up our shoulders, walk- ing proud and have a positive look on life. If we constrict our body due to bad posture, it not only affects the way we walk, our nervous system, digestive system and even joints are affected causing them to shift their position and change. Over time, this shows in your everyday life in how you carry yourself. @thisisposture_
    January’s – The Reset Issue – Download Now 
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