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    14 Things to Do If You Get Dumped That Don’t Include Texting Your Ex

    I don’t know who needs to hear this but: don’t. text. your. ex.We’ve all been there: post-breakup, wondering where things went wrong, wanting to dig up the dirt with hopes of uncovering that one piece of artifact that might give you an ounce of closure. Rejection in any form hurts, but feeling rejected by someone you love dearly hits differently.
    Navigating the post-relationship dating scene after experiencing a breakup is hard enough as it is, but, I think I speak for a lot of us when I say that adding a global pandemic to the situation makes things exponentially more complicated. So it’s no surprise if you’ve been considering reaching out to revisit the idea of familiar past relationships.
    Heidi McBain, a Texas-based counselor for women, moms, and moms-to-be, has had her fair share of experience helping women who have struggled through breakups and divorces. “[Texting your previous partner] may be a default response,” she said. “When you were together, they were your go-to person when times were hard. When you’re going through a period of transition, it can be easy to fall back into old patterns, especially if you don’t yet have a good social support system in place that doesn’t include your ex.”
    Speaking from personal experience, I’ve found that nothing good has ever come out of texting my ex after we uncoupled. Time after time, I looked for closure and comfort from him and was often left feeling unsettled, as he didn’t have the answers I was seeking. After too many times of extending the olive branch and being left with feelings of defeat, I learned that, in my case, I couldn’t look for happiness in the place that I lost it. I started to heal once I stopped looking back.
    Texting your ex can be tempting, but I promise you, you’ll feel better if you don’t. Instead, McBain suggested identifying your support system and practicing self-care. What exactly does that look like? We’ve got you covered:

    1. Call or FaceTime a friend 
    McBain advised redirecting your impulse to reach out to that certain someone, and instead, reaching out to a friend or family member you love. Whether you want to vent or be distracted, talking to someone you love can help you to feel connected if you’re feeling isolated.

    2. Watch a comedy
    Sometimes, when life is hard, you might find yourself in need of a good laugh. I’m not sure if watching a comedy series counts as self-care, but binge-watching The Office post-breakup was my personal saving grace. If you’re looking for a new comedy to watch, check out these 11 comedies that are sure to help you look on the brighter side of things. 

    3. Clean out your closet
    Yes, that includes that hoodie of theirs that you (previously) love(d) to snuggle up with. It’s dead to us now and simply must go. Cleaning out your closet can be a great metaphor for a fresh start and will give you an opportunity to donate old clothes to someone who needs them more than you. Also, an obvious bonus, you’ll have more space for all of the Anthropologie goodies you have in your online shopping cart.

    4. Volunteer at an animal shelter
    Get in on a little bit of puppy/kitty lovin’ by volunteering at your local animal shelter. If you’re a person who can be cured by animal snuggles, reaching out to see how you can help and getting some playtime with some furry friends (without the commitment) can be a great and wholesome distraction. Pups would never leave you on read, sis. If you reach out to your local shelter, please be mindful of their quarantine precautions and protect yourself, fellow volunteers, and staff. Never go to a public place if you have symptoms of COVID-19 or know someone close to you who has it. If they’re closed to the public at this time, fostering or adopting a furry friend could be a lovely alternative to look in to. 

    5. Print out pictures of your friends and family, and switch out old pictures of your ex-S.O.
    Switch out old photos in your current frames to better reflect your current social circle. Being surrounded by pictures of wonderful memories and others that you love can be a great way to remind yourself of how loved you are and of all the goodness you have experienced.

    Source: Daria Shevtsova | Pexels

    OK, let me make this clear. Do not, I repeat, do not cut your bangs in a frenzy post-breakup. While I don’t condone cutting your own hair, I am a firm believer that a professionally-crafted, fresh cut or color can be a great way to revive your style, and can give you that pep in your step you’ve been missing. While it’s important to pick a stylist based on Yelp reviews and before and after results on their personal page, it’s now equally as important to ask the salon what precautions they will be following to prioritize infection control so that you can leave with fresh hair and fresh hair only.

    7. Make a list of the things you’re grateful for
    Good things are all around us, but when you’re feeling low or are fixated on finding closure after a breakup, it can be easy to lose sight of the positives. If you’re reaching for the phone to text your ex, divert your attention to your Notes app, a journal, or a nearby sticky note. I challenge you to reflect on five things you’re grateful for. According to Harvard Health Publishing, practicing gratitude can make you a happier person. So let’s get to writing, ladies.

    Getting up and moving is always a good idea (bonus: McBain approved this activity too). If you’re feeling down, going on a small walk or going all out at an online scheduled workout class can be a great way to get your endorphins pumping, which can have a positive effect on your mood. And that’s a self-care activity we can get behind.

    Source: Taryn Elliott | Pexels

    Journaling is another McBain-endorsed activity to channel your emotions into if you’re struggling with a breakup. Allowing yourself the space to reflect on your feelings and put them on paper can help you sort through a mess of thoughts. Get yourself a pen and a notebook, and you’re set.

    If you’re looking for another therapeutic, hands-on activity to help fill a void after a breakup, try a hand at baking. Pick out a recipe you’ve been dying to try, put on some feel-good music, and get to cooking. Relieving stress and having a yummy treat as the end reward? Sounds like a win-win situation to me.

    11. Research therapists in your area and consider making an appointment
    As great as it is to have support from friends and family during a rough time, it can be helpful to consider speaking to a therapist if you’re having trouble cutting ties with your ex, McBain noted. Transitioning out of a relationship and assuming a single identity is no easy feat. You may find yourself ruminating on the past and therapists can be a wonderful resource to helping you develop cognitive tools to help you to reframe your thoughts and move forward. Right now, many therapists are offering online therapy sessions which are a great option to seek professional care amidst the pandemic. 

    Source: Ketut Subiyanto | Pexels

    12. Download a dating app to see what’s out there
    If you’re a dating app skeptic like I was, hear me out: downloading a dating app can be a new way for you see what’s out there and to remind you that you’ve still got it. The idea of swiping seems superficial (and let’s be candid, it kind of is), but the connections that people make on the app can be very real. Downloading a dating app can be a low commitment way to dip your toes in the water if you’re looking to get back out there. If you’re not ready yet, that’s fine too! Save this one for when you are.

    When I was experiencing my first breakup, I was pretty self-centered. Not in a bad way … during the heartbreak, I needed to focus my energy on myself to keep it together and to figure out exactly what I needed to heal. After a while of being in my own head, one of the things that I found brought me joy was reaching out to others and helping them where I could. PSA: I don’t mean taking on a laundry list of someone else’s problems, because that won’t be helpful to you. Rather, partake in a simple, random act of kindness to spread some positivity. A good place to start? Send a love letter to a friend.

    Source: Daria Shevtsova | Pexels

    14. Rearrange your furniture
    You mean all those years of shamelessly watching hours of HGTV might actually pay off? Rearranging your furniture can be an easy way to switch up your design aesthetic and can be a great project to tackle while you’re looking to move forward and create a new reality for yourself. 

    If you need to cry, do it. If you want to scream, open your window and let it out. Experiencing a breakup is a loss, and grieving loss looks different in each of us. Be gentle with yourself. Be patient. We know you’re worth it. We’re here for you, girlfriend.  More

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    7 Little Things You Can Do for a Better Workout, According to Research

    Exercise is polarizing—some people love it, some simply tolerate it, and some dread it. But one thing we can all agree on is that optimizing our workouts sounds pretty good. Whether you can’t live without your early morning spin classes or you have to force yourself to go on those bi-weekly runs, you can benefit from giving your workout a little boost. If you don’t believe us, we have the research to back us up. And here’s the best part: these handy tips and tricks won’t make your go-to workout anymore expensive than it is right now. (And most of them won’t add any time to your workout—some will even save you time!). Keep reading for seven things you can do for a better workout.
    1. Stretch it out
    When you’re rushing to squeeze in a workout, stopping to stretch before and after is easy to skip. (Kind of like flossing. Oops.) Stretching is imperative for maintaining muscle health, strength, and flexibility. A few 30-second stretches can help you get ready for a workout, and you should try to stretch again after an aerobic or weight-training workout.

    2. Snack right
    It seems there are two types of pre-workout foods people reach for: some choose to carbo load and others rely on protein-packed shakes to get the job done. It turns out that both groups are right, but there’s no need to choose one or the other. In fact, an expert panel report in Nutrition Today reminded readers that carbs, proteins, and fats are important energy sources for workouts. Protein is especially important for strength training athletes, carbohydrates are a necessary energy source for high-intensity performances, and fats are key for sustaining active people during lower-intensity training bouts. That’s right, a well-rounded diet will do more good for those looking to improve their performances than loading up on just protein or carb heavy meals. No more playing favorites.

    Source: Livvyland

    3. Drink water
    When you sweat, your body loses water, which can lead to dehydration and workout struggles. Let’s say you lose just 2 percent of your body weight in fluids: a study from the University of North Carolina found that will make your workout feel harder, make recovery post-workout more challenging, and will reduce exercise performance. Here’s the real kicker: their study found that gym-goers typically sweat out a whopping 6-10 percent of body weight in fluids. Chances are, some of us are dehydrated before we even hit the gym. Be careful and drink some water before, during, and after your next workout.

    4. Get balanced
    It’s all about the core strength. According to a study in Current Sports Medicine, exercising in a way that incorporates balance can stimulate more core muscles than if you did the exact same exercise in a stable position. In turn, having a strong core improves your overall balance and stability, which is a benefit you will feel outside the gym as well. Planks, sit ups, and fitness ball exercises are all easy examples of how you can give your core a little love. Did we mention that having a strong core can lead to rock hard abs and make physical activities easier in general?

    5. Mix it up with high intensity
    For all you busy gals out there—aka all of us—it’s time to speed up your workout a bit. No need to cut corners though—high-intensity exercises are harder to do, but are done for a shorter amount of time than similar workout methods. If you’re short on time but are willing to give it your all, you might just be able to wrap up your workout early.

    Source: The Rustic Foodie

    6. Head outdoors
    Let’s give a shout out to the journal of Environmental Science and Technology for pointing out that heading outside for a workout can lead to the exerciser feeling more energetic than it does to those who work indoors. Next time you need to blow off some steam, blow it off outside.

    7. Enjoy a cup of joe
    Last, but not least, this may just be our favorite finding. If you’ve been looking for a justification for that second—OK third—cup of coffee, then incentivize yourself with a nice pre-workout caffeine buzz. As you know, caffeine boosts your energy, and it turns out caffeine is as helpful during a workout as when you’re about to fall asleep during that 3pm meeting. A study in the International Journal of Sport Nutrition and Exercise Metabolism found that drinking a cup of coffee before a workout can improve performance and energy expenditure. If you really need help in the motivation department, a study in the Journal of Applied Physiology found that simply drinking a cup of coffee pre-workout can actually make your workout feel more enjoyable. Bottoms up! More

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    27 Lightweight Jumpsuits That Feel Like Pajamas but Make You Look Put-Together

    I’m going to be honest: I’ve had it with my work-from-home wardrobe. Every morning when I wake up and put on yet another pair of running shorts paired with a T-shirt while side-eying the things I wore in my former life (read: five months ago), a little part of me dies. But no matter how hard I try, I just cannot get myself to wear things that aren’t comfortable—it’s a true catch-22.This conundrum led me to a groundbreaking, recent discovery: a black, cotton jumpsuit I had hiding at the back of my closet. I stumbled upon it on an unsuspecting Tuesday morning, threw it on, and felt like I had just won the lottery. It’s the true equivalent to a pair of pajamas, but looks and feels like I’m wearing a real outfit—even though I only had to put one thing on my body. When I say I’ve worn it almost every day since, I mean it.
    While we’re sitting on our couches from now until who knows when, we might as well be doing it feeling as confident as possible—and comfortable jumpsuits are the answer to that. Buy these now, and thank me later.

      More

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    What Relocating for Love Taught Me About Independence

    I have always admired people that seem to have lived multiple lives. You know who I mean, those people who’ve worked different careers, lived in different cities or countries, maybe even been married more than once. I envied their courage to pivot and redefine themselves. They were leading full and exciting lives. I had always hoped to one day be one of those people, but when I was finally presented with an opportunity to change my life, I found myself surprisingly hesitant. I’m American-born, Nigerian-bred walking contradiction. I was always intensely career-driven, but harbored fantasies of being Suzy Homemaker. When I was growing up, I rejected all the things I was told I must do “because I was a girl,” despite the fact that I actually really loved doing them. I’ve always pushed myself really hard and gone for the practical route over my true desires, for instance, majoring in finance when I really would’ve preferred to study art history. Could you blame me? I was consistently well-rewarded for doing just that. So, when my future husband offered me the chance to move to Paris, be Suzy Homemaker for a while, spend my time in the greatest art museums, and begin a second chapter of my life, all my worst impulses to stay the familiar, but measurably rewarding route reared their ugly heads. The journey toward finally saying “yes” to my dreams revealed to me my patterns of self-denial and my attachment to my identity—and to the approval of others. 

    I’ve always pushed myself really hard and gone for the practical route over my true desires, for instance, majoring in finance when I really would’ve preferred to study art history. Could you blame me? I was consistently well-rewarded for doing just that.

    I moved to New York City in 2005 to pursue a career in fashion, working for some of my dream brands. As the years continued to pass, I thrived. My life was good—repetitive, but good. When I started approaching 10 years in New York, I started to feel this consistent malaise that I could not verbalize. I felt like I was living the same life year after year. The jobs would change, the apartments and the boyfriends, but it felt like I was rewriting the same chapter of the book of my life. So—ever Ms. Practical— what did I do to counter the malaise? I applied to business school! 
    I went on the circuit, visiting and applying to top programs. I took the GMAT, wrote the essays, connected with alumni. I really made my life hell for two years when deep down, I knew that what I was really searching for was a justifiable way to blow up my current life and transition into the next one. After getting into some great schools, I sobered up and challenged myself to find a less expensive way to seek change. So back on the treadmill I went, continuing the upward, repetitive-but-familiar climb. 

    Back on the treadmill I went, continuing the upward, repetitive-but-familiar climb. 

    Source: @thenonster

    Then came March 2017, I was having one of the best years of my life working my dream job, in great shape, enjoying the fruits of my labor. The malaise had subsided a bit. One day, I agreed to a dinner date with a very nice Italian guy named Alessandro, who was visiting from Paris for a work conference. He was so open, happy, considerate, and fun. I instantly felt safe with him. We began a long-distance relationship between New York and Paris and five months into the relationship began serious discussions about getting engaged and being in the same city. After lots of analysis, we agreed that I would move to Paris because I had always wanted to live in Europe, the quality of life is better than New York City’s, and, well, it’s Paris. The plan was: I would move in May of the following year, take intense French lessons for a few months, and then start looking for jobs in the fall. I was thrilled. I had started working at 15 and had never taken a break in my life. 
    I worked up the nerve to tell my company that I would be leaving in a few months. But they dropped a bomb in my lap, offering me an even bigger role than the one I would be leaving. This was the best company and people I had ever worked for. I had never felt more supported and recognized in my career, and it would be a difficult environment to replicate anywhere in the world. How could I pass this up? I asked for some days to think. In my head, while I was already spending all the extra money and smiling proudly at my career trajectory, I was debating if I was really willing to deny myself my dreams of a slower pace in Paris for more “success.” Alone at night, that familiar malaise returned, along with anxiety-induced sleeplessness. 

    In my head, while I was already spending all the extra money and smiling proudly at my career trajectory, I was debating if I was really willing to deny myself my dreams of a slower pace in Paris for more “success.” Alone at night, that familiar malaise returned, along with anxiety-induced sleeplessness. 

    Alessandro saw the turmoil I was in and suggested we reconsider choosing New York because he couldn’t bear to feel he had ever held me back. Once he said that, I was met immediately with feelings of dread instead of relief. It’s like the proverbial coin flip that reveals your deepest desires right before the face of the coin is revealed. I wanted to go because, even though our combined incomes would be higher than in Paris, so would our cost of living and stress levels. I would be under pressure to deliver in the new role, traveling more, and managing a partner that was adjusting to New York City. He’d be the one taking a break he never asked for while waiting for a visa. We would both lose the social safety nets and protections that come with working in France, such as excellent affordable healthcare and job security. Finally, I wouldn’t be able to take those few months off, spend time learning French, or live in Europe. I couldn’t begin my second life. Ms. Practical wondered, “is that the price you must pay for success?” In hindsight, it feels like the answer was so obvious, but in the moment, I couldn’t see it because I was supposed to be an independent woman! But was I actually? Isn’t the truth that there is a dependency to our “independence?”

     Isn’t the truth that there is a dependency to our independence?

    Hear me out: If you’re consistently aware that you’re sitting on a house of cards, constantly competing, plotting, and striving, knowing that all you have can be yanked away at the whim of “management,” with a disappointing bonus, or the next economic downturn, are you really independent? More independent than a housewife? Maybe we are all dependent on something and shouldn’t measure ourselves or each other with that label.  
    So, I told myself to make the decision as if I lived in a world with no judgement. What did I really want? I wanted to slow down, to take a break and allow myself to need someone who wanted so badly for me to need him. I wanted to live in Europe. To start a business. Once that became clear I needed to examine why I had been holding onto my old life with clenched fists and a tight jaw; clinging to my fashion career, insisting on staying at the front of a rat-race that was eating me up inside with anxiety and constant worrying. The answer was because we attach our self-esteem to our jobs, to the brands, titles, and salaries. How would I introduce myself at parties without a big title? How could I show the progression of my life if not with promotions? The realization that my attachment to my old identity and fear of being judged was holding me back and costing me my happiness, made it easier to let go. So, I did. I resigned, emptied out my apartment, and booked a one-way ticket. It had been a very long time since I had felt the feeling of freedom that I felt when we drove the U-Haul out of New York City. One of the most exhilarating moments of my life was standing at Charles de Gaulle airport, a week later, with my nine suitcases and a clear calendar.

    Source: @thenonster

    How would I introduce myself at parties without a big title? How could I show the progression of my life if not with promotions? The realization that my attachment to my old identity and fear of being judged was holding me back and costing me my happiness, made it easier to let go. So, I did.

    Source: @thenonster

    Making the move was one big step, the second would be coming to terms with it, because the guilt that I was wasting my life and my brain didn’t magically disappear upon my arrival in France. I remember sitting in French classes full of mostly students, feeling old and silly.
    It was in conversations with my mentors and girlfriends that I got clarity, support, and maybe even a little envy. They reminded me that everyone wanted to be me. I had a responsibility to acknowledge the privilege to be able to rest and reflect on how I had spent my previous years, and a duty to use the time to thoughtfully ponder what to do next. Where was Alessandro in all this you wonder? Practically begging me to stop thinking and allow my next move to reveal itself. 
    This experience showed me that so many women were feeling the same way I had been feeling: in their attachment to their status and identities, some were tired of the pressure, questioning the career paths they were on, weighing the money and prestige against the lost time, discarded dreams, and cost to their mental health, relationships, and happiness. I also noticed how so many of the women whose career journeys I had admired had taken twists and turns on their roads to “success.” This would be my twist. The past few years have left me questioning how narrowly we define success as a society. Why don’t we place value on what I’ve achieved? Learning a new language, making new friends, experiencing more of the world. Why are those accomplishments not considered on the same level as improving my excel skills or shipping out more product for a big corporation? The answer is that it is not up to “society” but to each of us as individuals to analyze our choices and define what we consider a life well-lived.

    Why don’t we place value on what I’ve achieved? Learning a new language, making new friends, experiencing more of the world. Why are those accomplishments not considered on the same level as improving my excel skills or shipping out more product for a big corporation?

    Source: @thenonster

    I’ve never felt more vibrant, more confident, or more sure of myself and my abilities than since I arrived here. Stepping away from my old life has allowed me to find my purpose: bringing people together, communicating, advising, mentoring, and forging connections between women with the aim to help them live their best lives, on their own terms, and by their own standards. I launched In Vibrant Company as a platform to do just this.
    I’m on my way to being one of those people who has lived multiple lives. My hope is that through the stories we tell on In Vibrant Company, we may encourage even one woman to take a risk she has been considering. I hope to give “success” many different faces, to build a community that celebrates taking a break, changing your mind, allowing yourself to say “no” to more if you so choose, and allowing yourself to need someone when you’re tired. I hope that we all reassess what we consider “success” and how we calculate our value; that we drown out the internal and external noise and be easier on ourselves and others.   More

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    Abu Dhabi dining outlets can now increase their capacity

    If you’ve struggled to get a table at one of your favourite eateries in Abu Dhabi, we have some good news.
    Dining outlets in the capital are now allowed to operate at 80 per cent capacity. Abu Dhabi’s Department of Economic Development (ADDED) has circulated a notice informing that restaurants, coffee shops, cafes and other licensed food outlets (including those inside malls) can increase their capacity.

    This news is a positive indication of how the emirate has been dealing with the ongoing global pandemic, and is helpful step for businesses as they slowly get closer to normal operations.

    .@AbuDhabiDED has issued a circular instructing restaurants, coffee shops, cafes and other licensed food outlets inside and outside malls to operate at 80% capacity. This follows measures implemented by Abu Dhabi Emergency Crisis & Disaster Committee for COVID-19 Pandemic. pic.twitter.com/39AK50XSIl
    — مكتب أبوظبي الإعلامي (@admediaoffice) July 29, 2020

    However, all of the outlets must meet the required measures set in place by the Abu Dhabi Emergency Crisis & Disaster Committee for the Covid-19 Pandemic.
    They have to make sure that all the staff undergo laser-based DPI screening for coronavirus every two weeks and maximum of four people per table rule is still in place. Clear social distancing markings remain, as does contactless payment method.
    – For more about Dubai’s lifestyle, news and fashion scene follow Emirates Woman on Facebook and Instagram
    Images: instagram.com/mysamsonite More

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    Dubai Airport is going to be extremely busy this weekend, warns Emirates

    Travelling somewhere special this Eid al Adha? You’re not the only one.
    Emirates warns that this weekend is going to be a busy one for holidaymakers and advises everyone to arrive at the airport three hours before departure (regardless of class of travel). Be warned, that if you rock up less less than 60 minutes prior to your scheduled flight departure, you will be turned away.

    Peak travel is expected to start this evening, with Thursday July 30, marking the busiest time for departures in Terminal 3. Passengers are encouraged to build in extra time to avoid any delays with expected traffic congestion.
    Remember that you can check in online on both their desktops and mobile devices from 48 hours to 90 minutes before flight departure, but you have to stop by the Emirates check-in counters at the airport to collect boarding passes and to verify travel documents.

    After checking in, keep an eye out for the information boards as all gates are timed to open 90 minutes in advance, with boarding commencing 45 minutes before each flight with gates closing 20 minutes before departure.
    Travelling during these times can be confusing, so make sure to check out the airlines website for the latest requirements.

    Travelling back to Dubai
    Note that from August 1, COVID-19 PCR tests taken a maximum of 96 hours before departure will be mandatory for all travellers arriving to Dubai or transiting in Dubai. This includes UAE citizens, residents and tourists, irrespective of the country they are coming from. In addition, travellers heading to the UK and Europe on Emirates will also be required to hold a negative PCR test certificate.
    Peace of mind
    Earlier it was announced that Emirates has committed to cover COVID-19 related medical expenses, free of cost, should they be diagnosed with COVID-19 during their travels abroad. The airline will cover medical expenses of up to Euro 150,000 and quarantine costs of Euro 100 per day for 14 days. This cover is immediately effective for customers flying on Emirates until 31 October 2020 (first flight to be completed on or before 31 October 2020), and is valid for 31 days from the moment they fly the first sector of their journey.
    – For more about Dubai’s lifestyle, news and fashion scene follow Emirates Woman on Facebook and Instagram.
    Images: instagram.com/mysamsonite More

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    Farfetch: How to grow a global brand with Stephanie Phair

    Strategy and style
    Stephanie Phair is what you’d call incredible. Leading, developing and articulating the long-term vision for Farfetch, we spoke to Phair about supporting boutiques in the time of a pandemic and beyond.
    What do your first 30 mins of the day look like, your morning routine?
    I’ve stopped checking emails first thing in the morning, or you go down a rabbit hole, and I end up with a clearer head! If there is anything urgent I would have missed calls. I get myself ready and it’s all hands on deck to get 3 children and us out of the house on time.
    Tell us about your role as Chief Customer Officer at Farfetch?

    My role encompasses the broader customer strategy at Farfetch, the world of Private Client and our customer innovation efforts with Store of the Future. Our customers are at the core of our business and one of our key brand pillars is “amaze customers”. José [Neves, founder of Farfetch] always had in mind that he wanted to build a community and our customers are at the heart of that.
    How did your previous roles at the likes of Net-A-Porter set you up for such a role and what do you think the key thing is to remember if you strive to build a customer-centric brand?
    Net-A-Porter was such a customer centric business and I learnt a lot there. Making sure you constantly look at things not from a functional point of view but from a customer lens is a discipline. The customer doesn’t care that your average answering time is x minutes, they care about what it was for them.
    The recent months have been a challenge – how did Farfetch stay ahead of the curve in terms of inventory and strategy?

    Farfetch was founded at the beginning of the 2008 recession, and born out of a need for brick and mortar boutiques to survive and reach customers worldwide. Today our partners are facing an equally difficult time for trade now as we did then, but our capabilities as a global platform enable us to offer them solutions during this time, because they can still ship from their stores even if their footfall has dropped. Farfetch has hundreds of boutique partners who make our business model so unique and our first instinct was to go back to our DNA and highlight what an important part of our community they represent by launching our Support Boutiques campaign.  When our customers shop on Farfetch, the items arrive from one of 700+ boutiques in one of 50 countries around the world, or from the stores of our many brand partners, altogether representing over 3000 designers – mostly small and unique creators of fashion. The vast majority of these are small businesses (often family-run) many of whom cannot welcome customers into their physical stores at the moment. We wanted to ensure these partners have our full support to be able to continue servicing their dedicated customer base and continue to trade. Now as we see the market begin to come out of the strict lockdowns we saw implemented around the world, we remain steadfast in supporting our partners.
    Which attributes do you find appeal most to customers when it comes to products?
    What customers really want lends to our DNA and what really is authentic to Farfetch -which is curation, aiding in discovery but also the human stories we tell via our community. With Farfetch Communities we spotlight individual points of view across the world which shows how varied and unique the world of fashion can be. Whether it’s our boutique partners, our network of influencers or our own teams, our brand has a lot of heart and I believe that is something our consumers appreciate and connect with.
    How does Farfetch intend to continue to support boutiques globally going forward?
    We will continue to support our boutiques through strong editorial and the ability to let them tell their unique stories but we are also working to integrate technology that better connects the online and offline experiences. If our marketplace can help drive people in to our partner boutiques’ stores for example then it is a win-win.

    Do you have particular brands yourself that you buy into?
    I have always loved more classic, clean lines. The Row, Toteme, Frame – I’m happy to go hi-lo and sometimes throw in something crazy and colourful. Farfetch is such a great place to discover brands.
    How do you manage to succeed in both roles (Farfetch & British Fashion Council) and do you have any mindfulness practices that help when the challenges come from every angle?
    I prioritise in order of urgency, work as hard as I can, but recognise that there are only 12 hours (or 16) in the day! I am lucky to work in an industry that is about selling nice clothes and storytelling and so perspective is really important too.
    What is luxury today?
    It is health and quality time. I think this coronavirus pandemic has taught everyone how to appreciate the small things.
    Do you see any buying patterns in terms of global sales and if so what?
    We are certainly seeing demand change according to where on the path to easing lockdown a region finds itself in. We are also seeing an increase in homewares, active wear and comfortable fashion as you might expect.
    How do you approach client engagement and retention?
    We have a number of different avenues when it comes to engagement and retention. We are focused on always innovating our online customer experience and user journey, by being able to offer our customers an unrivalled assortment from the best brands and boutiques around the globe. We do look for opportunities where we can bring the offline experience to life by immersing our customers into the world of the many boutiques that sit on the platform and through consumer facing events where we can connect with the Farfetch community.  Our loyalty programme, Farfetch Access, allows us to cater to and personalise our offerings to each of our customers as their buying profile develops from one tier to the next. Once our customer reaches the Private Client tier, one of the very personalized services we offer them is a personal stylist and access to the Fashion Concierge service where you can buy unique one-of-a-kind pieces from brands that we don’t stock on our platform.
    How crucial do you see tech and innovation in luxury versus the personal touch or is it the two combined?
    When it comes to the online shopping experience, we know that customers are more hyper connected than ever. They have their pulse to newness and emerging trends so it’s very important for us as a brand to create inspiration and aid customers in that discovery. Furthermore, when it comes to the offline versus online journey, the digital aspect of the consumer journey is so important. Due to the current climate, consumers’ habits have certainly shifted towards online shopping. I believe that customers today expect a far more seamless, effortless and efficient experience when they shop online. Additionally, customers are incredibly knowledgeable and do their research before purchasing an item, so they want to know that they are being offered the highest quality products at the most competitive prices.
    Which Instagram accounts do you follow for inspiration?
    I follow a lot of interior Instagram accounts. I believe that fashion is not just about clothes anymore but fits into wider culture and this helps frame the broader perspective. The World of Interiors, The Modern House, Great Women Artists are some.

    Do you have any pre-bedtime rituals?
    I do check my phone, which is not great!
    What effect has social media played in the growth of Farfetch?
    Social media has been a great platform through which we have seen the extensive growth and extension of Farfetch Communities – it’s limitless. It has also been a platform through which we were able to remain connected to our customers throughout this pandemic. We were able to bring our customers into our boutiques and were able to give our boutiques the chance to talk to the customers and tell them of their experiences throughout these unprecedented times.
    What advice would you give to your younger self starting out?
    Don’t be so impatient. It will all come in time.
    Did you have a mentor and if so what was the most valuable piece of advice they gave you?
    I have worked with many wonderful women (and men) who have all been mentors in some aspect, from Anna Wintour to Natalie Massenet and Mark Sebba, the CEO of the Net-A-Porter Group I am very lucky that I have worked with some of the best in the business.
    If you were not Chief Customer Officer at Farfetch, which other role would you choose career-wise?
    I love my role – so much to do and I get to work with smart kind people all over the world.
    This issue is ‘The Summer Escape’ – where would you like to escape to?
    I am actually really looking forward to visiting Dubai again when it’s safe to do so. My last few trips have been very quick so I would really like to spend some proper time in the city and connect with the community out there.
    – For more about Dubai’s lifestyle, news and fashion scene follow Emirates Woman on Facebook and Instagram.
    Images: Supplied, Instagram, main image from the Emirates Woman  ‘The Summer Escape Issue’ cover shoot. More

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    How To Make Sure You’re Actually Getting In Enough Water

    Trying to get back on the fitness wagon or simply wanting to take every step to ensure optimal health? We’ll be the first to be straight enough to tell you that you aren’t achieving any of these (never mind not looking or feeling your best), if you aren’t properly hydrated. Yup, we said it. Research shows that water plays a crucial role in almost every aspect of keeping your body running1 — from regulating body temperature to getting rid of waste. That’s why it’s important to fill up your water bottles as we gear up to celebrate World Oral Rehydration Salts Day on 29 July. It’s not only a perfect opportunity to hit the reset button if winter’s made you slack on sipping enough H20, it’s also the best time to get informed about how important it is to keep hydrated.
    Signs you’re dehydrated
    Because water is so essential for your bodily functions1, which includes avoiding everything from poor performance during a workout to that dreaded feeling of constipation, being able to identify the signs is crucial…
    Here are five common dehydration symptoms to watch out for…
    You feel thirsty.2 Obviously. But, while thirst is the most common sign, it also unfortunately means that you’re already slightly dehydrated and need to start drinking up.
    Your wee is dark.2 If you didn’t already know this then it’s a good one to remember: the darker the colour of your urine, and the stronger its odour, the more likely it is that you’re experiencing dehydration. So, have a look in the toilet after a wee and stay informed.
    Your muscles are cramping.1 While you may have overdone it in the gym; weak, cramping muscles can also be a sign of dehydration. Pay attention and have a few extra sips before, during and after a workout.
    You have a headache or feeling dizzy.2 If you’re feeling light-headed1,2 or have migraine symptoms then it’s time to grab your water bottle. Headaches are one of the top signs of dehydration.
    You’re uhm, constipated. If haven’t been regular lately or, finding you’re having to strain, it could be your digestive system signalling you to drink more water.
    If you’re experiencing all of the above, no judgement — just get on top of it, stat. And no, you don’t have to throw back litres of water to undo the symptoms. Simply become more aware of the fact that you need to consume enough water. Then, stock your medicine cabinet with an oral rehydration solution — which is believed to be one of the greatest medical innovations for treating the various causes of dehydration. This doesn’t mean you get to ditch drinking water1, it simply acts as an effective treatment for dehydration when you’re experiencing its side effects. It is also especially handy for treating dehydration in the frail and in children, who are susceptible to dehydration — which can become life-threatening2, as acute diarrhoea is one of the leading causes of mortality in infants and children.

    Introducing Nudrate
    Nudrate oral rehydration salts is made into a solution and assists in preventing and restoring electrolyte loss and dehydration in infants, children and adults3. Its special formulation meets World Health Organisation standards and is the most effective intervention during the early stages of dehydration treatment4. Dehydration is especially concerning in young children as they lose fluids faster2, but rest assure, Nudrate is suitable for the whole family, from babies to adults3. Rehydration provides a range of important benefits:4

    READ MORE ON: Health Sponsored More