I vividly remember buying my first eyeshadow palette from some honestly sketchy website (thanks, mom) in sixth grade. I watched hundreds of reviews on YouTube and created face maps of all the looks I was going to do. I received the palette the day before the Valentine’s Day dance at school, and I stayed up all night practicing looks. I put my hair in hot rollers, set up my grandma’s already ancient video camera, and started my “pink and red smokey eye” tutorial. I’ve always trusted the opinions of the professionals, and until I became a beauty writer myself, I almost never bought something without seeing a few reviews first. Instagram and YouTube have significantly changed the beauty industry, giving makeup artists a platform they never had prior to showcase their work, share techniques, and try and recommend products.
Because we’re all ballin’ on a budget (and just trying to prioritize rent over a new lipgloss), I asked some of my favorite makeup artists and beauty gurus for their favorite drugstore products. No need to transfer funds from your savings — these staples are all under $20.
ColorStay Foundation For Normal/Dry Skin
One of my all-time favorite drugstore products would have to be Revlon ColorStay Foundation for normal/dry skin. Even if I’m always testing new foundations, I can’t help myself and just go back to this one. It has medium coverage, a super light texture (natural finish — never looks cakey on me), and it lasts like crazy!
Lash Sensational Mascara
Another drugstore product that I can’t live without is Maybelline Lash Sensational Mascara — it’s hands-down the best mascara I’ve ever used. It doesn’t transfer, holds the curl, and makes the lashes look crazy long.
Primer Essence Drops
When it comes to drugstore makeup, I’m a fiend! I love a good find that won’t dent my wallet too much. A current favorite of mine is the Nip + Fab Essence Drops. Not only do they smell amazing (and edible), they are so hydrating and the prefect base for any makeup look! Glowing skin is a forever staple. “Banana” is my favorite flavor!
Ultimate Brights Shadow Palette
I feel like drugstore products have upped their game the last few years. One of my favorite drugstore products is the NYX Ultimate Brights Palette. All the colors in this palette are very pigmented and work on so many skin tones.
Voluminous Mascara
L’Oréal has their classic Voluminous Mascaras that are great, but they’re even better in the shades Burgundy and Cobalt Blue!
5. Carla Dyson, Makeup Artist & Hair Stylist
Fit Me Concealer
This has a full-coverage, matte finish to ensure it stays put.
Baked Blush
The Milani Blush in “Luminoso” is the best universal blush, I apply with a brush for the perfect pop of color and glow.
Lash Paradise Mascara
L’Oréal “Lash Paradise” mascara gives you everything your eyes need with amazing volume and length.
7. Danielle Marcan, Makeup Artist and Brand Ambassador for Huda Beauty
Instant Age Rewind Eraser Dark Circle Treatment Concealer
I’m always in the hunt for a good and cheap concealer. This is the Maybelline Instant Age Rewind, and it is an absolute beauty holy grail. It has been in my makeup kit since its launch, and I simply can’t get over its coverage. It is easy to blend, full coverage, and doesn’t crease on you. What more can you ask for? Pro tip: let it dry for 20 seconds and then blend it for more coverage.
Conceal + Perfect Concealer
Recently, many of my favorite drugstore products have come from Milani. I have been obsessing over their Conceal + Perfect Concealer. It sits beautifully on the skin and really plumps and hydrates my under-eyes!
Primer Infused Bronzer
Another go-to for me has been the ELF Primer Infused Bronzer. I love the way that it builds up on the skin and leaves a natural finish!
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