Emirates Man
After nearly 14 years at the helm, Torsten Müller-Ötvös, the CEO of Rolls-Royce Motor Cars, has announced his retirement.
Müller-Ötvös, the marque’s longest-serving CEO since its inception, leaves behind a legacy of transformation and growth.
Under his leadership, Rolls-Royce transitioned from being a pinnacle automotive manufacturer to a true luxury house. The company’s annual sales increased sixfold, bringing substantial economic benefits to the United Kingdom.
Notably, Müller-Ötvös introduced the first all-electric Rolls-Royce in the marque’s 120-year history, paving the way for a fully electric Rolls-Royce product portfolio by the end of 2030.
Müller-Ötvös’s tenure also saw the introduction of several new models, including the Rolls-Royce Wraith, Dawn, and Cullinan, the marque’s first-ever SUV. This year, Rolls-Royce is set to launch the Spectre, an ultra-luxury electric super coupé, further advancing its journey toward electric mobility.
One of Müller-Ötvös’s significant achievements was redefining Bespoke craftsmanship at Rolls-Royce, ensuring that every vehicle leaving the company’s Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, is tailor-made to the specific wishes of its owner.
Furthermore, Müller-Ötvös’s strategic vision expanded the brand’s appeal, attracting a younger clientele, with the average age of a Rolls-Royce client now at just 43.
His legacy extends beyond sales figures. Rolls-Royce under his leadership contributed significantly to the UK economy, employing over 2,500 individuals from more than 50 nationalities in West Sussex.
Chris Brownridge, currently CEO of BMW UK, will succeed Müller-Ötvös on December 1, 2023. Brownridge brings nearly three decades of experience with the BMW Group and is poised to lead Rolls-Royce into its all-electric future.
