Life
Emirates has introduced an exciting new service that allows customers to preorder their onboard meals.
This innovative initiative aims to enhance the customer experience and reduce food wastage. Starting from July 25th, Business Class passengers flying between Dubai and London Heathrow, London Gatwick, and London Stansted can take advantage of this feature.
With meal preordering, passengers can now select their hot main meal of choice between 14 days and 24 hours before their flight. This ensures that they receive their preferred meal option every time they fly. By allowing passengers to plan ahead, Emirates aims to optimize time management and gain valuable insights into onboard meal consumption.
This service complements existing AI-enabled customer preference tracking data and cabin crew reports, which contribute to menu planning and efficient food loading for an exceptional inflight dining experience.
Passengers can conveniently browse the onboard menu, featuring a selection of regionally inspired dishes made with locally sourced ingredients, on Emirates’ website or mobile app. They also have the option to pre-order special meals, catering to their specific dietary requirements.
Onboard, the cabin crew will utilize a custom-built application on a device to view passengers’ meal selections and serve them their chosen hot dish. Emirates plans to expand this meal preorder initiative to more routes and classes in the near future. The airline values customer feedback and will carefully evaluate the initial rollout phase to further enhance the service.
This meal preordering innovation aligns with Emirates’ commitment to providing digitally enabled journeys that prioritize convenience. In addition to website and app check-in, passengers can enjoy digital boarding passes and itinerary management. They can access digital menus in advance, join Emirates Skywards for free connectivity based on their tier membership and travel class, and curate personalized playlists of movies, TV shows, and music on the ice entertainment system.
These playlists can be synchronized from the Emirates app to the TV screen as soon as passengers board. Furthermore, Emirates invites passengers to provide feedback through a quick digital survey on the inflight entertainment screen, ensuring continuous improvement and a superior flying experience for all.
