Fashion
Leading contemporary luxury lifestyle and fashion publication has launched the 2.0 version of its website.
thinks globally and supports locally. As the region’s leading women’s fashion and lifestyle brand and with over 40 years – originally established in 1981 – at the forefront of publishing in the Middle East, it remains dedicated to providing editorial excellence. delivers high-end fashion, beauty, luxe lifestyle and travel content as well as in-depth features with both a global and local focus.
It pushes boundaries and leads the field with its international and local editorial content, bringing its readers innovative, inspiring and intelligent coverage. Committed to representing the many faces and nationalities of women in the Emirates, it continually seeks to celebrate, support and inspire.
The new look of the website is in line with the rebrand of the print magazine which occurred in February 2020 and has seen growth in global luxury brands partnering with the title across all platforms from digital to print, social and now with a view to web 3. The new website is designed to deliver an enhanced reader experience for our audience with dual language across Arabic and English to match the appetite of the ever-growing regional and international audience.
Two new additions to the digital platform include ‘The Hero Buys’ which feature dedicated, curated must-have pieces to shop and ‘The Most Incredible Women We Know’ that champions the female leaders in the region and globally with whom the brand has close relationships.
Amy Sessions, Editor/Associate Publisher of and said: “I am beyond proud of what the team produce across all platforms on a daily basis. Aligning digital with print in terms of aesthetics was important, as the quality of the content has been aligned since the team came together in February 2020 and now the look and feel match the tone of voice. We are very proud to be championing not only homegrown talent and incredible women of the GCC but also the global luxury partnerships we have grown and will continue to foster. We are all about quality content and real, long-term, win-win relationships.”
