Life
Out of the ordinary and rooted in purpose, is a testament to how adidas thinks differently.
Launching April 21, 2025 in Dubai and Riyadh, and April 24, 2025 in Cairo, this limited-edition drop reimagines the iconic Samba OG and Handball Spezial silhouettes through the lens of regional craftsmanship.
Each pair pays homage to three culturally rich neighborhoods, featuring their names and the exact coordinates of the artisans behind the design—creating an intimate connection between wearer and maker.
A new weave of heritage
For generations, artisans have shaped the identity of their communities through fine craftsmanship, passing down stories through thread and technique. by adidas Originals is a refined tribute to this enduring artistry—where modern streetwear meets centuries of tradition. Drawing from the cultural fabric of key neighborhoods across the region, each limited-edition pair is a wearable canvas, adorned with the neighborhood’s name and the exact coordinates of its artisans—an intimate nod to the hands behind the heritage. Thoughtfully finished with laces inspired by traditional fabric motifs, these sneakers transcend fashion, offering collectors a rare fusion of legacy and contemporary design.
Every Thread Holds a Legacy
At the heart of lies a quiet, powerful narrative—told not in words, but in stitches. Each lace is a tribute to the artistry of three iconic neighborhoods, brought to life through culturally rooted design and meticulous craftsmanship. Validated by Dr. Reem Tariq El Mutwalli, founder of The Zay Initiative, the collection honors centuries-old traditions with a modern touch. From the shimmering Talli threads handwoven in partnership with Dubai’s legendary Dream Girl Tailors, to the earthy Sadu patterns echoing the legacy of Saudi artisan Rashidah, and the vibrant Khayamiya appliqués inspired by Egyptian master Mohsen Shaaban’s 55-year journey—every lace carries a cultural heartbeat. These aren’t mere accents; they are heirlooms of heritage reimagined for the now.
Where can you buy them?
This weekend only, adidas Originals is bringing to life with an exclusive pop-up at Dream Girls Tailor in Al Fahidi, Dubai. On April 19 and 20, immerse yourself in the craftsmanship of the region as you explore the shop and snag a pair of the ultra-limited Samba OG or Handball Spezial sneakers, each elevated with bespoke “Loomhood” customisation and laces inspired by the soul of the UAE.
A tribute to creativity, culture, and community, this is more than just a drop—it’s a celebration. So don’t miss your chance to own a piece of wearable art before it moves on. Following the pop-up, in-store activations will take place at adidas Originals in Dubai Mall.
