Life
This week, we speak to Daisy Merchant, Director of Private Lifestyle at Quintessentially Middle East. It’s a premier luxury lifestyle management service renowned for its personalised approach and extensive global network.
Welcome to the weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome
With nearly two decades of experience, Merchant has been instrumental in delivering bespoke experiences and exceptional service to the -high-net-worth and Ultra High Net-worth Community.
As the Director of Private Lifestyle, Daisy oversees a team of over 30 lifestyle managers and travel specialists. Her role involves initial engagement with prospective members, identifying their unique lifestyle needs, and recommending the most suitable membership tiers
Known for her meticulous approach, Emirates Woman sat down to speak with her on how it all began.
What was your favourite subject at school?
I always gravitated towards literature. Reading allowed me to explore different perspectives, inspiring my passion for experiences that transport and enrich, which is core to what I do today.
What was your first job?
My first role was with Silverjet, a British business-class airline. Moving up to the role of Ambassador there gave me early exposure to luxury service and networking, which shaped my career path and commitment to excellence.”
What brought you to Dubai?
Dubai’s energy is unlike anywhere else. It’s a place where luxury and innovation flourish, making it ideal for the kind of work I do. I was excited to bring my expertise to this vibrant market and expand our lifestyle offerings in the region.
What inspired you to enter the travel industry and work as Director of Private Lifestyle?
I’ve always felt drawn to experiences that add depth and joy to daily life. Working here, I can bring that vision to life every day by offering women in the region a uniquely tailored approach to luxury lifestyle management.
Talk us through the concept.
Our company focuses on offering a truly bespoke service that’s both discreet and enriching. From exclusive travel arrangements to wellness and educational consultancy, we aim to craft life-enhancing experiences that meet each member’s unique needs.
What are the key elements of your role as the Director of Private Lifestyle ?
As Director of Private Lifestyle, I oversee a team of 30+ lifestyle managers who work tirelessly to provide exceptional service, whether arranging private events, managing travel plans, or assisting with real estate. We’re committed to ensuring every interaction feels effortless yet impactful. I oversee the onboarding of new members. Having to understand their requirements and ensure they join on the right tier and are matched with the perfect Lifestyle Manager for them. Networking is a big part of my role which involves a lot of client meetings and and introductions
Talk us through your daily routine.
My day revolves around member “and prospective member” engagement and coordinating with our lifestyle managers, “marketing and benefit team”.Whether it’s a high-stakes last-minute request or a finely curated travel itinerary, each day is different but always focused on exceeding expectations.
What advice do you have for anyone looking to follow in the same footsteps?
Have a true passion for helping others and be highly attuned to people’s needs. Building relationships and a trusted network are essential for succeeding in a luxury lifestyle career.
Tell us more about the services offered.
We provide a full spectrum of services, from personal concierge support and event management to arranging private, bespoke travel experiences. Our team prides itself on anticipating needs, simplifying the complexities of daily life, and delivering transformative moments.
What is the best piece of advice you have ever received?
Put your client’s needs first, always. It may sound straightforward, but that focus builds lasting relationships and ensures each member’s experience is consistently exceptional.
And what is the worst?
That luxury service should be predictable. Real luxury is about personalisation, so for us, there’s no ‘formula.’ Every member deserves a distinct experience.
What’s the biggest challenge you have had to overcome Director of Private Lifestyle?
During the pandemic, it was a challenge to adapt our services to new limitations while maintaining our standards. However, it led to creative solutions that strengthened our resilience and innovation.
What’s your future aspiration for the brand?
My goal is to expand our footprint across the Middle East and enhance our offerings by continually adapting to what women value most in luxury today: privacy, personalisation, and elevated experiences that go beyond the ordinary.
