Life
Cafe Kitsuné shares how the French-Japanese brand has created the magic recipe for success in the Middle East after opening their first cafê in Dubai.
Talk us through the concept of Cafe Kitsuné.
We opened our first Café Kitsuné locations in 2013 in Tokyo’s Aoyama district followed by another one in Paris’ iconic Palais Royal Gardens. Since then, Café Kitsuné has grown to a network of 28 cafés in 20 cities across Europe, Asia, North America and the Middle East, and it has achieved cult status amongst specialty coffee lovers around the world. Everywhere in the world, visitors will find chic and convivial venues, with a Paris-meets-Tokyo feel, a clean and minimalist aesthetic, combined with local-inspired elements.
The ubiquitous fox logo is everywhere – talk us through the creative inspiration behind it on the merchandise.
Kitsuné is the Japanese word for fox, a symbol of versatility. Legend has it, the fox possesses the power to change its appearance. It translates directly to our cafés as well: we don’t have one single café with the exact same interior design and atmosphere. Each of our cafés has its own identity while expressing the distinctive Café Kitsuné Art de Vivre.
As a highly popular coffee shop in Paris and Tokyo – how did the brand decide to bring it to the UAE?
We really love Dubai, its lifestyle, its modernity, its versatility and the overall vibrant atmosphere of the city. You can feel an undeniable energy. It is an inspiring and innovative city, especially for the Food & Beverage scene. Nowhere else in the world is quite like Dubai. We feel very honoured to be able to open our very first Café Kitsuné location at H residence, in the iconic Jumeirah. We can’t wait to further share our Café Kitsuné Art de Vivre and savoir-faire with the Emiratis.
What are the key dishes at Café Kitsuné Dubai?
The global culinary imprint of the brand is still apparent and can still be savored even in a menu that is exclusively curated for Dubai. At Café Kitsuné Dubai, visitors will be able to taste our Café Kitsuné unique savoury and full-bodied coffee blend and to pair it with our signature pastries as our Fox-shaped Shortbread, our signature matcha eclair… The café also carries local exclusives such as a rose blossom cake, a Tropézienne tart, that will evolve according to seasons. Café Kitsuné Dubai also offers a delightful savory menu, presenting the brand’s special recipes: the French toast, the shakshuka and our iconic sandos. The menu features unique dishes such as the smashed burger, the breakfast sandwich and the lobster roll with homemade potato crisps.
The coffee is highly sought-after – tell us more about the source and brewing process.
Whether it’s in Tokyo, Paris, Seoul or NYC, the coffee served at the Café Kitsuné is a tasty and a balanced combination of two single origin arabica beans, where aromas of chocolate and honey blend perfectly with fruity flavors. It can be enjoyed in situ or as a take-away and comes as an espresso, macchiato, americano, latte, cappuccino, cortado, flat white or mochaccino. From Brazil and Guatemala, the coffee beans are roasted with the utmost care.
Talk us through the interiors.
Kitsuné’s in-house architecture and design studio recognized the importance of presenting Café Kitsuné with a global brand identity together with Middle Eastern aesthetics. The cafe’s minimalistic architectural design seamlessly integrates with its surroundings. Featuring Café Kitsuné’s iconic herringbone pattern, the idea is to pay homage to traditional craftsmanship while adding a contemporary touch. Though not imposing, guests can also appreciate the intricate placement of brass and Arabesque elements across the restaurant.
What lies ahead for Café Kitsuné?
We opened our first Café Kitsuné location 11 years ago and we only started to expand internationally six years ago. We took time to learn more about coffee culture, the process of roasting, to find the good partners etc. For all our activities, the key has always been to go deeper and constantly improve the quality of our offer, our savoir-faire and propose an outstanding service to our customers. Our customers will soon be able to enjoy Café Kitsuné in Riyadh, Saudi Arabia, by the end of 2024. In the UAE more specifically, our brand has strong ambitions, with the opening of several new Cafés, in Abu Dhabi and Dubai.
