Emirates Man
Aman, renowned for its luxurious wellness retreats, has announced a groundbreaking partnership with tennis legend Novak Djokovic. The world’s foremost tennis champion will serve as Aman’s first Global Wellness Advisor, bringing his decades of experience and expertise to enhance the brand’s holistic wellness offerings.
As part of the multi-year partnership, Djokovic will collaborate with Aman to develop exclusive wellness programs and events inspired by his mental and physical well-being. His insights will also contribute to the development of new Aman Essentials products, focusing on enhancing guest wellness.
Djokovic, a 23-time Grand Slam champion, has consistently demonstrated his unwavering commitment to excellence and resilience. His journey extends far beyond tennis, as he is known for his dedication to fitness, innovative training techniques, and strategic play. Most recently, he achieved a career “Golden Slam” by winning the Olympic Gold Medal at the Paris 2024 Games.
The partnership with Aman will see Djokovic actively involved in various initiatives across the brand’s properties, including special events for Aman Club and Residence owners, annual wellness retreats, and curated programs for guests year-round.
“To remain competitive at the highest level, over an extended time period, demands far more than skill,” shared Djokovic. “Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition, and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”
The partnership with Djokovic follows the successful appointment of Maria Sharapova as an Aman Global Wellness Ambassador in 2023. Sharapova is set to host a Building Resilience retreat at Amanzoe in Greece in September and has also curated a Strength and Recovery program available at Aman New York.
As Aman continues to expand its wellness offerings, the partnership with Djokovic marks a significant milestone in the brand’s commitment to providing guests with exceptional experiences that promote physical, mental, and spiritual well-being.
