Life
Let the battle of the beach clubs commence!
The biggest names in luxury fashion continue to take over beach clubs around the world this summer season. A fusion of luxury and leisure, these iconic names both in the fashion and hospitality industries are redefining summer indulgence.
Here, rounds up the places to see and be seen in, with each takeover presenting an opportunity to relax and explore the brand’s heritage through an unparalleled experience.
FARFETCH x METT Hotel & Beach Resort Bodrum
Running until August 6th, METT Hotel & Beach Resort is Bodrum will be all-decked in bright yellow as they play host to FARFETCH’s Getaway Series.
Taking over a prime stretch of the Turkish Riviera, sun and party seekers alike can revel in a lively and vibrant atmosphere and lounge in style on Folie Sun Deck & Beach’s sunbeds in FARFETCH signature branding for a summer celebration like no other.
Those looking to leisurely shop the curated METT Vacation Edit can do so within the comforts of your sunbed or VIP cabanas via a QR code or by visiting the FARFETCH app and website.
Louis Vuitton x Mandarin Oriental Bodrum
Head to the Turkish Riviera to discover where the epitome of luxury style meets the art of relaxation.
For the launch of its new city guide to Bodrum, Louis Vuitton will be occupying Mandarin Oriental’s Blue Beach Club & Bar. Re-designed and meticulously curated for the summer with signature patterns and brand detailing in a natural color palette.
Browse through the ready-to-wear collections or journey to seaside bliss and relax on sun loungers with an exceptional view of Bodrum’s bay.
Missoni x Nikki Beach Costa Smeralda
In Porto Cervo, Sardinia, Nikki Beach Costa Smeralda becomes the canvas for Missoni Resort Club to express the Italian brand’s vision via an exclusive collaboration.
A barefoot luxury lifestyle experience like no other, discerning guests can immerse in the breathtaking beauty of Sardinia’s coastline while relaxing on customised sunbeds, umbrellas and other decorative items adorned with Missoni’s signature prints showcased in a mesmerising colour palette of deep blue and ocean turquoise and vivid pops of emerald green.
Dior x One&Only Desaru Coast
Image by Eric Chow
For the ultimate seaside showcase, venture out on the tropical shores of Desaru Coast, where Dior takes over the sleek Ember Beach Club in One&Only Malaysia.
With an air of exclusivity and sophistication, the luxury French fashion house transformed the idyllic oasis with an all-new pop-up store and café for the Dioriviera capsule collection launch.
Here, guests can bask in the sun-dappled cabanas, loungers, and pools adorned in the brand’s lustrous reimagined prints in a soft colour palette of pink, grey, cream, and blue. Or indulge at Dior Café which offers Mediterranean-inspired flavors that pay homage to Malaysia’s fresh local produce with a French twist, complemented with the warm service for which One&Only is known for.
