Dubai Culture and Level Shoes join hands to amplify the work of Emirati women


In celebration of Emirati Women’s Day, Level Shoes teamed up with Dubai Culture to champion the incredible females of the UAE.

In honour of this year’s theme is ‘Inspiring Reality… Sustainable Future’, the brand shed light on women who are shattering glass ceilings in the visual arts sector. Featuring visual artist, Maryam Taher, self-taught digital creator, Noora Al Serkal and electrical engineer and artist, Duha AlHallami, these women are given a platform where their ideas come to fruition.

With more Emirati women taking a lead in the creative industry, the UAE’s burgeoning art scene has seen an evolving spirit that champions innovation. With leading footwear brands and talent who have an innate aesthetic sense, this partnership was born to reach a global audience.

Discussing the campaign, Elisa Bruno, General Manager of Level Shoes said, “As Level Shoes is a homegrown brand, I wanted to partner with a leader of the creative industry that mirrors our community-driven values, celebrated entrepreneurial spirit, and champions innovation.”

Without limiting to a short-term collaboration, this campaign aims to empower each artist on a regional stage for any upcoming brand projects. With their innovative skills, the featured artist can hone their craft in an inspiring manner.

“Emirati women are a pillar of inspiration for us in the UAE and beyond,” said CEO of the Arts & Literature Sector at Dubai Culture, Dr. Saeed Mubarak bin Kharbash. “We continuously seek to empower and support their incredible talents by sharing their creativity with the world at large.”

Rich in heritage and culture, Emirati women continue to be the backbone of the UAE and Level Shoes is playing a key role in spreading this message.

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