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    Get Cushiness *And* Stability With The New PUMA Velocity Nitro 3

    Consider the new PUMA Velocity Nitro 3 your go-to training shoes for long slogs, tempo runs and more. The shoe, with superior cushioning, makes for comfortable running, with enhanced speed tech to help you go faster.

    PUMA Velocity Nitro 3

    The Specs

    A lightweight shoe that doesn’t compromise on stability or comfort. A heel spoiler adds more stability to the shoe while NITRO™ Advanced technology provides superior responsiveness and cushioning.

    Cushioning level: medium

    Heel-to-toe drop: 8mm

    Pronation level: Neutral

    READ MORE: Introducing The PUMA Velocity NITRO™ 3 – Your Perfect Training Partner

    What it’s good for

    Made for all-round running, the Velocity Nitro 3 tackles all distances comfortably and quickly. It contains Nitrogen-infused foam technology for explosive energy to propel you forward easily and with an 8mm heal-to-toe drop, you will be very cushioned. Plus, stability straps, using PUMA’s PWRTAPE tech, cradle your foot so that with each stride, you’re comfortable and supported in the shoe. The grippy outsole provides traction on various surfaces, minimising slip and elevating your experience.

    READ MORE: 18 New Running Shoes To Help You Run Faster And Farther In 2024

    We tried it

    WH Creative Director Pia Hammond took to the streets with the Nine Four running club to test the shoe.

    “After a hiatus from running, I was hesitant about going in with a fear of losing steam running. The colour was the first thing that stood out for me, limo yellow/green seems to be trending right now. As soon as I put it on it hugged my foot with just enough space in the front for my toes to wiggle. The sole is narrow and bouncy, which made the running experience make me feel like a bouncing gazelle. As an experienced runner, I have been running 10km since receiving them, my pace is fast and it beats all my expectations of a running shoe. I will be using them for long and short distances in the future. Perhaps even pairing them with some jeans while running errands!”

    READ MORE: Ready To Play Padel? Here’s The Gear You Need, Per Experts

    Michelle is the features editor at WH. She’s immensely curious about the world, passionate about health and wellness and enjoys a good surf when the waves are good. More

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    The New Balance Fresh Foam X 1080 Might Be The Bounciest Running Shoe We’ve Tried

    When it comes to running, a number of factors come into play that determine how much you’ll get out of that 5K sprint (or let’s be honest – light jog). There’s how well you hold yourself – too far forward and you’ll be going slowly, too far back and it’s the same. There’s your cadence, pace and other measurable variables. But one that only gets measured by how much pain you experience? Your bouncy running shoe. Too tight and you’ll cramp. If it’s too loose, you’ll get no support. Too soft and you’ll hurt your knees. But we have found a winner! 

    When shopping for a running shoe, we know we need to look at arch support, ankle support and something light and springy. The *new* New Balance Fresh Foam X 1080 delivers all that and then some. It’s incredibly light and so bouncy you’d be forgiven for thinking you’re walking on reinforced marshmallows.

    New Balance Fresh Foam X 1080

    The Specs

    Get comfort for your feet with this shoe. It cushions the foot perfectly, while still being versatile for everyday life. A midsole is built for smooth transitions from the landing to push-off (so you’re flying) and a second-skin style mesh upper provides breathability that’s supportive around the ankle. Plus, choose your preferred fit, from a standard shoe or wider shoe.

    READ MORE: How Do You Know When It’s Time To Replace Your Running Shoes?

    What it’s good for 

    Touted as your go-to everyday shoe, this gorgeous runner goes beyond cradling your foot while trying to ace your next PB. It’s been designed to be worn while running errands, shopping, walking, the whole nine yards. “As a mostly barefoot person (hello, WFH attire), I relished this shoe in all its softness as I padded around the house and did my morning walks. Light and airy, it also looks great with a pair of jeans and a plain white top,” says Michelle October, WH Features Ed. 

    READ MORE: The ASICS GEL-KAYANO™ 30: The Shoe That Will Make You Love Running Again

    We tried the New Balance Fresh Foam X 1080

    WH Features Editor Michelle October took the shoes for a run.

    “The shoe is next-level bouncy and responsive on the road. I tried it out on a run and felt like I was flying through my route. Because the shoe is so soft, I expected it to have minimal support around the ankle – I have weak ones – but that wasn’t the case. The forefoot is reinforced and ultra-supportive, making it perfect for long runs. It’s also got a light, airy upper that leaves your foot able to breathe as you take on your run. I loved that it gave me back what I pounded into the pavement and the bounce back definitely takes a load off your knees when running. Overall, a shoe I’d buy in an instant.”  More

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    Under Armour Drops 2024 Gear – And We Are Obsessed!

    Step into the future with Under Armour’s 2024 tech and product range, where innovation and style collide to empower athletes of all levels. From groundbreaking baselayers to premium sportswear and cutting-edge running shoes, Under Armour is bringing their a-game to help you reach your peak performance.

    Told through an immersive fit – the brand highlights three areas of focus in the year to come:

    Baselayer – For the Heat and Cold.

    Unstoppable Collection – Be Unstoppable. Born from performance. Made for style.

    Infinite – The Run Category Collection.

    Baselayer Tech

    Under Armour’s 2024 collection places a significant focus on baselayer technology, which saw the unveiling of new Heatgear, Coldgear, Iso-Chill and Authentics apparel. These cutting-edge baselayers are designed to offer a next-to-skin fit, regulating temperature and providing essential support for every athlete. 

    The baselayer product offerings included:

    HG Armour Tee (feel cool, dry and light)

    CG Armour (feel warm, dry and light)

    HG Armour Iso-Chill (Makes you cooler so you can work longer).

    All of which exemplify the commitment to moisture-wicking and temperature-regulating properties, ensuring athletes feel powerful and perform at their best. With key benefits such as a next-to-skin fit which regulates temperature, these items are a must-have for every athlete. But, that’s not all. They’re light and tight which makes you feel more powerful so you can work out for longer.

    READ MORE: We Tested The NEW Under Armour Iso-Chill Range With Running Late Club

    Unstoppable Collection

    This is a premium sportswear line designed for athletes who want to look good, feel confident and perform at their peak. It’s described as a “clean, premium and a future-looking sports style.” Feeling confident and unstoppable is the emotional impact of wearing the product. Designed with UA performance technology and crafted from premium materials, the gear is not only comfortable and stylish but also enhances one’s overall performance. The woven fabric, enhanced with an EcoStorm finish, ensures superior comfort and durability, with the jackets composed of 90% Polyester and 10% Elastane, and the bottoms available in 100% Polyester or 90% Polyester/10% Elastane options. 

    The Unstoppable Woven Jackets

    These represent a fusion of style and functionality, catering to the needs of today’s active lifestyle with an elevated and versatile sportswear design. Ideal for post-workout recovery, travel, and everyday activities, these jackets feature a woven fabric with an EcoStorm finish, ensuring superior comfort and durability. The trendy jacket silhouettes not only offer a contemporary look but also incorporate elements of sports heritage DNA, adding a distinctive touch to the design. The jackets boast a loose fit, providing comfort and ease of movement, along with practical pockets for added functionality. The inclusion of PU matte logos adds a touch of sophistication, making these jackets a stylish and practical choice for individuals leading an active lifestyle.

    The Unstoppable Woven Bottoms

    Crafted with woven fabrics featuring an EcoStorm finish, these bottoms ensure superior comfort and durability. The design showcases cargo and wide-leg silhouettes, combined with an elevated aesthetic with elements of sports heritage DNA. Evident attention to detail shines through with the oversized fit for wide-leg pants, loose fit for cargo styles, convenient pockets and incorporation of PU matte logos.

    READ MORE: 24 Best Fitness Gifts For The Gym Lover In Your Life

    Infinite

    Let’s talk shoes, a popular offering in the Under Armour staple. It was announced that a key focus for 2024 is their Infinite Shoe range, with special attention being placed on the UA Infinite Pro, UA Infinite and UA Elite – elevating your running experience like no other. 

    UA Infinite Pro

    Designed to deliver an elevated and comfortable running experience, the UA Infinite Pro incorporates various tech features. The tongue and collar lining provide added comfort, ensuring a snug fit without irritation. The shoe prioritises heel impact reduction for smooth landings and enhanced overall stability. Its outsole is intelligently designed for a balance of durability and lightweight rebound. The engineered upper, with zonal structures and 3D haptic print detailing, offers breathability and containment. A high-resiliency premium sock liner cradles the foot, enhancing step-in comfort. The lightweight Pebax foam in the midsole contributes to soft landings and exceptional springiness, providing excellent energy return. The one-piece bead foam midsole, softer, lighter, and more flexible, ensures a plush and bouncier underfoot experience for runners.

    UA Infinite

    The UA Infinite offers an exceptional running experience with its Deluxe Comfort System, featuring an Ortholite sock liner and PU strobel underfoot for ultimate step-in comfort. The full-length, unwrapped HOVR technology ensures lightweight cushioning and high rebound responsiveness, propelling the runner forward. The Circular Knit full-length upper contributes to breathability, durability, and lightweight containment. Additionally, the shoe is equipped with a durable rubber outsole that provides traction and durability. This ensures proper flexibility for an efficient toe-off during each stride.

    UA Infinite Elite

    The UA Infinite Elite promises an uninhibited running experience with its resilient and springy core. The updated outsole design features wider gauges and a reinforced heel for added guidance, flexibility, and efficient dispersion of impact forces, ensuring a smooth ride. HOVR+ cushioning, higher midsole heights, and intelliknit upper technology combine for an undeniably plush feel, providing a dynamic fit. Notable features include a pull tab for easy entry, premium branding for heel support and an outsole designed for a balance of durability and lightweight rebound.

    The knit upper materialisation provides a precision 1:1 fit with micro details. While a high-resiliency premium sock liner enhances step-in comfort. The full-length, one-piece bead foam midsole contributes to a softer, lighter, and more flexible underfoot experience, promising runners a smoothed-out ride with amplified energy return and increased overall stability.

    For more information, visit https://underarmour.co.za or download the Under Armour app on Google Play or the Apple Store, today! More

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    New Balance Regional Manager on building a base in UAE and growing across GCC

    Emirates Man

    by Amy Sessions
    3 hours ago

    We discuss scaling a business whilst maintaing integrity, innovation and the art of the perfect partnerships with Stuart Henwood, Regional General Manager Middle East, Africa & India at New Balance.
    What do the first 30 minutes of your day look like, your morning routine?
    In my daily routine, I prioritise waking up early and going for a bike ride. This morning exercise sets me up well for the day ahead by energising both my body and mind, allowing me to approach my tasks with a positive attitude and heightened focus. Once I arrive at work, the first part of my morning is dedicated to the Regional and Local teams. During this time, we discuss and strategize based on the key focal areas for that particular day or week.
    How did your previous roles prepare you for your current role and what enticed you to work with a brand with such a great legacy?
    Throughout my career, I have been incredibly fortunate to seize opportunities that have shaped my professional journey. Thirteen years ago, an exciting opportunity arose to work for New Balance in Hong Kong, and I am grateful for the chance to be a part of their dynamic team through my wider sports network. Before joining New Balance, I had gained valuable experience through diverse roles in FMCG and sales in various locations. These experiences were instrumental in developing my skills and understandingdifferent market dynamics. They provided me with a solid foundation and a unique perspective that I carry with me to this day.
    How does New Balance innovate?
    The brand is one of the leading sports manufacturers, suppliers, and retailers across the globe and continues to innovate whether that be in running with new technologies, sustainable material, sports science, or with retail environments. It’s on a continuous journey of innovation to meet the needs of our consumers.

    How do you approach markets differently when it comes to communication and growth strategy?
    We set up the New Balance MENA subsidiary here in Dubai in July 2019 and we have been on an exciting journey across the GCC and African geographies. What is so exciting is that each country within the region is unique and different. The key is understanding, listening to our consumers and partners in those markets, and tailoring solutions to meet their needs whilst driving consistent brand product assortments & messaging. Glocalization is a word that best sums up our approach. Having a base here in Dubai with our own retail has enabled us to use an ink spot strategy for Retail as an example of how we approach retailing across the region. We are just getting started!
    What has been the biggest challenge to date and how did you overcome it?
    The Covid pandemic in 2020 after we had just set up the subsidiary, but the team did an amazing job in not just maintaining the momentum but surpassing it.
    What has been your key learning or milestone and why was it so significant?
    Opening our Flagship store in Dubai Mall in Oct 2021 enabled us to showcase our best-in-class products whilst engaging with our consumers in an interactive way. In addition, it enabled us to showcase the best expression of the brand to our partners which has led to strong growth with our wholesale and retail franchise partners across the region. This includes UAE, Saudi Arabia, Kuwait, Qatar, Morocco, Bahrain, Egypt and India.
    What do you need in this current retail market to succeed?
    To remain humble with a continued Challenger brand mindset How does the New Balance customer consume data and how do you ensure you speak to them regularly to retain loyalty? We have our Brand social and digital site with which we engage with our communities as well as through sports marketing, grassroots and community initiatives. We also track and have regular consumer interaction sessions around MENA trends. It’s a continuous journey given the ever-changing habits of our consumers and in particular the young independent consumers and the way they shop.

    Do you believe in the online/offline partnership when it comes to building a brand?
    This is key and it’s about balance across multipleplatforms of engagement and purchasing. An omnichannel mindset is integral togrowth and consumer engagement.
    If you could give your younger self advice, what would it be?
    The best advice I was given was “Stay the Course”. It helped me realize that things will not always go the way you want, but if you have a vision and a passion, “stay the course” things will work out. If you are travelling – which pair of New Balance do you pack for multi-tasking? Fresh Foam More or Made in US… it’s importantto be comfortable whilst stylish and both tick these boxes.
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    Images: Supplied by New Balance  More