Driving force
Photography: Greg Adamski
Styling: Jade Chilton
Fashion Editor: Natalie Westernoff
Hair and make-up: Ania Poniatwoska
Styling assistant: Arwa Hamed
As the saying goes, dress for the job you want, not the job you have, and the same could be said for what you drive. In a world where first impressions count, your vehicle of choice can be a dynamic extension of your personality. Especially in business, where your wheels can make a statement — to customers, to investors, and even your employees.
A modern-day working woman can have a little fun with her driving character by choosing a car that reflects her seriousness, assertiveness or confidence. So, as 2020 rolls on, it might be time to invest in yourself, your image, and your future with a car that reflects your drive (pun intended).
Porsche’s 718 Boxster is as high performance as they come, so perfect for a woman who enjoys taking her power from the boardroom to the roads, combined with the thrill of driving a perennially stylish sports car.
Once the bastion of ultimate masculinity, Porsche’s popularity with female customers has been steadily growing for years as more and more women take the wheel when it comes to purchasing power in the automotive industry. It’s a well-researched fact that women care about a car’s performance as much as how it looks. This is why Porsche’s 718 Boxster, with its sleek design and increased power, is the perfect choice for the modern female powerbroker.
The Boxster made its debut around twenty years ago and became an instant classic amongst Porsche lovers and sports car aficionados. The latest generation change is a two-seat convertible, which features even more power and greater fuel efficiency.
The Porsche 718 Boxster can go from zero to 100 km/h in 4.7 seconds, guaranteed to take you wherever you want as quickly and safely as possible. Not only that, but its low, wide and sleek design gives it an ultra-stylish aesthetic appearance.
Its special features, such as Porsche’s Communication Management (PCM) system with its high-quality console, are perfect for optimising business on-the-go.
