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    UAE National Day: 18 inspiring women share their love for the UAE

    This year on December 2, 2022, the UAE will celebrate 51 years since its unification.
    Over the years, Emirates Woman has continued to champion a host of inspiring Emirati women who continue to make an impact on future generations.
    From entrepreneurs to pioneers in their industry, each woman has had a notable impact and always circles back to how the UAE has had a pivotal role in uplifting them.
    In just under five decades, the UAE has changed drastically becoming a hub for travel, culture, business and more, and offers opportunities for so many people globally and inspired women to establish themselves in this part of the world.
    To dig into the archives this National Day, Emirates Woman shares some of the most powerful quotes shared by prominent women of the UAE.
    HH Sheikha Sana Al Maktoum

    Emirates Woman’s April 2021 – The Gratitude Issue cover star, Her Highness Sheikha Sana Al Maktoum is a proud entrepreneur and founder of her eponymous jewellery brand, Sana Al Maktoum Fine Jewellery. Having grown up in Dubai, Sheikha Sana has always been inspired by the energy of her country and the infinite opportunities the UAE has.
    “Growing up, I’ve seen the UAE go from a young nation and achieve milestone after milestone,” she has previously said of her country.
    HH Sheikha Latifa Al Maktoum

    Her Highness Sheikha Latifah Al Maktoum is dedicated to excellence. As our September 2020 cover star, Her Highness, the daughter of Sheikh Ahmed bin Maktoum bin Juma Al Maktoum and Sheikha Hessa bint Rashid Al Maktoum, shared what it takes to keep your mind in champion mode.
    Sheikha Latifah has spearheaded sports for women in the UAE. She’s an equestrian athlete who competed in the 2008 Summer Olympics in Beijing, becoming the first woman to represent the UAE at the Olympic games.
    In an interview with Emirates Woman, she said, “When I was thirteen, I saw the Dubai Show Jumping team training and I thought to myself, I want to be on that team. Realising that I had to prove myself, I worked really hard and made the team.”
    HH Sheikha Mozah Al Maktoum

    Emirates Woman’s November 2020 – The Fine Jewellery Issue cover star Sheikha Mozah Al Maktoum shared her pride in the UAE and the opportunities the country has afforded her throughout her career.
    “I’m most proud of becoming the first Emirati woman to join the Dubai Police as a helicopter pilot,” she told Emirates Woman of her proudest moment. “Serving my country by doing what I love doing most is simply the best feeling, and I am deeply grateful for it.”
    HH Sheikha Mariam bint Khalifa bin Saif Al Nahyan

    In the world of fine jewellery, Her Highness Sheikha Mariam bint Khalifa bin Saif Al Nahyan established a name for herself as an entrepreneur after launching her brand, MKS Jewellery. Her collections have consistently been inspired the UAE and are there to empower women.
    “Women in the UAE are beginning to find their voices in a different way from previous generations,” she said of the UAE. “I feel blessed to be part of such a rich and historical culture, and I feel empowered to stand on the shoulders of the many millions of women who came before me.”
    Sheikha Bodour bin Sultan Al Qasimi

    Her Excellency Sheikha Bodour bint Sultan Al Qasimi is a leader in the publishing space. From being the founder and CEO of Kalimat Group to being the first Arab woman to become president of the International Publishers Association, Sheikha Bodour is leading the way for women both in the region and on a global scale. She is particularly proud of her country and the opportunities is gives women from all walks of life.
    “Over the past ten years, we have seen a great deal of change with female ministers and ambassadors appointed and pioneering businesswomen in all sectors emerging on the scene,” she said. “The UAE has successfully created an environment where women are accepted and welcomed in these roles while ensuring a healthy balance with our culture and values.”
    Sarah Alagroobi

    An individual who is continually inspiring women is artist, designer and educator Sarah Alagroobi.
    To further shed light on how the UAE has helped her advance in her career, Alagroobi said, “I think I have been blessed to be given the privileges and the knowledge, understanding and education to be able to provide a counter-narrative to the existing narrative in the UAE’s landscape.”
    Wdeema Al Mheiri

    Emirati content creator and our May 2022 cover star Wdeema Almheiri, has always used ta fine-tuned approach to creating content.
    “As an Emirati woman, I’m so proud to see how women are aiming higher and paving the way for future generations for women to dream and achieve without limits,” she has said of her country.
    Amna Banihashem

    Amna Banihashem, equestrian star, mechanical engineer, businesswoman and philanthropist, has previously described her country as the “best place on earth”.
    “What makes me proud to be a woman from the UAE, is that I’m part of a country that’s so forward-thinking and supports women in every direction and propels them into the future,” she said.
    Salama Khalfan

    The Emirati entrepreneur and founder of Salama Khalfan Fine Jewellery is constantly innovating with new designs and inspiring future generations with her vision. She largely attributes her success to her country.
    “I feel thankful that I am from a country that does not believe in the impossible,” she said. “I feel that I grew up in an environment and surroundings that instilled within me the feeling that everything is possible and that collapsed any boundaries of limitations set by any external ideologies. That in itself is something very profound.”
    Sarah Al Hashmi

    As a notable film director, Sarah Alhashimi has made a mark for herself in the industry and is proud to come from a thriving nation like the UAE.
    “I think the past 50 years have been wonderful in terms of infrastructure and creating new milestones,” she said. “My hope is that we continue thriving the way we have been for all these years. Emirati women in power is not a new phenomenon. They have been in leadership roles for years and have been working hard and that makes me so proud to be a woman from the UAE.”
    Fatma Al Mheiri

    With both creative and business acumen, she not only heads up PR at the Museum of the Future, one of the most iconic landmarks in Dubai, but she also runs her own fashion brand, Venus THE LABEL.
    “I’m proud to be a woman of the UAE because I feel loved, challenged supported and liberated,” she previously said.
    Asma Hilal Lootah

    As founder of The Hundred Wellness Centre, Asma Hilal Lootah has created a niche in this space by focusing more on the needs of the community.
    She told us, “Our hearts are filled with gratitude for the gift our leadership has given us, a beautiful country to live in. We are equally grateful to the UAE’s citizens and residents, its amazing people, who work hard to contribute to their communities, making the UAE the best country one can call home.”
    Yasmin Al Mulla

    The founder of her namesake brand YNM, Al Mulla has always displayed boundless creativity in her field.
    “Growing up in the UAE is naturally inspiring, witnessing all the magnificent accomplishments, and rapid developments urge us to work hard to keep up and develop ourselves, and our goals too. We are very driven in representing our country in an optimistic manner.”
    Muna Easa Al Gurg

    This leading Emirati businesswoman is a keen philanthropist and Director of Retail at Al Gurg Group since 2008.
    When asked in a previous interview regarding what it feels like to be a woman in the region that is paving the way for others she responded, “I am fortunate to be an Emirati citizen as the UAE believes in offering equal opportunity to all and focuses on gender balance in every sphere.”
    Dr. Suaad Al Shamsi

    By breaking barriers, Dr. Suaad Al Shamsi is the first UAE female aircraft engineer to shatter stereotypes.
    “Everything surrounding me makes me proud that I am from UAE, from the history of our country to the present to the future, proud that I am an Emirati from a country where all the factors of love, peace, goodness and happiness beside a multinational, multicultural and religious are United all here all are one and equal,” she said.
    Nayla Al Khaja

    As the first female film director and producer in the UAE, Nayla Al Khaja has garnered a name for herself in the industry after achieving the impossible.
    In an interview with Emirates Woman touched upon her pride for the nation and said, “I am extremely proud to be a UAE National especially that I was born in the ‘70s meaning I was able to witness firsthand the development and the changes that were taking place. The incredible progress and prosperity over such a short period of time are phenomenal.”
    Yasmin Baker

    As the first Emirati Aerialist, Yasmin Baker has created a name for herself in the world of sports.
    In an interview with Emirates Woman Baker said, “There is so much that makes me proud to be from the UAE. I am so proud of how welcoming the country, the leadership, and the community are; welcoming to others, welcoming to new ideas, and most importantly, welcoming to change.”
    Alia Al Banna

    As the co-founder and general manager of RollDXB and has established herself in the industry as a true entrepreneur.
    In an interview with Emirates Woman, she said, “I’m proud to be from the UAE and see all the achievements that the UAE has gained on an international level. Being able to participate in any activity as a woman and having my country’s backing makes me proud.”
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram More

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    All the major changes that took place in the UAE in 2022

    Lifestyle

    by Sarah Joseph
    46 mins ago

    The UAE is a country of endless possibilities and with leaders with a vision to consistently look to the future.
    With this in mind, in 2022 alone there have been a number of changes to continue to make the UAE an attractive place to live.
    From visa updates to an amendment in labour laws, a host of new rules and regulations were launched this year.
    For an overview of all the updates, Emirates Woman has curated a guide to all the changes made in 2022.
    New visa system
    With visas being a major topic of discussion this year, the country continues to welcome expats from around the globe, especially with all the new visas here. The new system of entry and residence was launched to retain global talents and skilled workers from October 3, 2022. The latest visas introduced include a visitor visa which has increased the duration from 30 to 60 days after the individual has proved sufficient funds. For those who wish to start their own company, a business visa can be granted without a sponsor. Visas can also be granted for internship programmes, study courses and training purposes, and for any-project based work or temporary assignments, candidates can receive a temporary work visa. Now, families also have the option of sponsoring male children until the age of 25, where it was previously granted for 18 years old. The other visas available include a multi-entry tourist visa, a Green visa and a Golden visa for individuals who fall under the categories of entrepreneurs, real estate owners, exceptional talents, scientists & researchers, outstanding students and skilled workers.
    Working week shift

    #UAE announces today that it will transition to a four and a half day working week, with Friday afternoon, Saturday and Sunday forming the new weekend.
    All Federal government departments will move to the new weekend from January 1, 2022. pic.twitter.com/tQoa22pai9
    — UAEGOV (@UAEmediaoffice) December 7, 2021

    Starting from January 1, 2022, this year, the UAE Government Media Office transitioned to a new model with Saturday and Sunday forming the weekend days. Additionally, the UAE government made an announcement that the working week would be a four-and-a-half-day week for Federal employees from Monday to Thursday, 7:30am to 3:30pm with employees working for 4.5 hours on Friday and the flexibility to work from home.
    Labour law updates
    With only full-time employment possible before, employees now have the possibility to opt for temporary and flexible work, freelance jobs, condensed working hours and shared jobs. This new law allows employees to work part-time, job share, take on temporary work, or work for more than one employer for a specified number of days. Per the new contract, employees can work 40 hours a week and can perform all 40 hours in three if they would like to do so.
    Tech-driven Emirati passports

    The new generation of the UAE Passport.@MoFAICUAE____#IdentityCitizenshipCustomsAndPortSecurity #UAEPassport pic.twitter.com/TSg6X4gnUw
    — Identity, Citizenship, Customs & Port Security UAE (@UAEICP) August 11, 2022

    With innovation at the forefront, the government launched the next generation of Emirati passports on September 1, 2022, with technical specifications to promote security and safety for international travel. Designed to enhance the UAE’s international competitiveness to promote security and safety for international travel. The key features include a detail-oriented identification page with a holographic logo and enhanced elements to reduce attempts of forgery. Per the state news agency WAM, these changes are in line with the directions of the wise leadership to consolidate the movement toward a smart government in the UAE.
    E-cheques are now the future
    Through a partnership between Dubai Land Department and Emirates NBD, cheque payments for rental have been automated using the Central Bank of the UAE’s Direct Debit System (UAEDDS) allowing tenants to make payments through their bank accounts instead of issuing physical cheques. Tenants will also have the option of flexible payment plans and facilitate easy transfer without any added hassle.
    Emirates IDs are the new visas
    Since May 16, 2022, Emirates ID cards have officially replaced residence visa stickers across all emirates except Dubai. All relevant information is documented and stored within Emirates ID cards to merge residence and identity card applications, instead of processing them separately leading to a number of benefits. This rule now cuts paperwork and the time taken to process applications, with a more detailed outline showcasing a 3D picture, date of birth on the cardholder, and enhanced protection of non-visible data including employment information.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & feature image: Instagram @alphaspotting More

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    UAE nationals can now obtain passports online in 30 minutes

    Lifestyle

    by Sarah Joseph
    42 mins ago

    Emirati travellers now have a solution for the expiry, loss and damage of passports.
    To curb this issue, the Ministry of Foreign Affairs and International Cooperation (MOFAIC) has launched its e-document service for UAE travellers returning from abroad.
    With this new electronic service, the government ensures a seamless service to speed up the issuance of emergency passports without any charges or the need to visit an embassy or consulate to receive the travel documents.
    Abdulaziz Al Hebsi, Director of the UAE Nationals Affairs Department at the Ministry, said the ministry’s Service Development Team has worked relentlessly to simplify and facilitate relevant procedures, adding that the service was enhanced in response to customer feedback.
    Thus, UAE nationals can obtain the travel document at any time and from any place to receive it via e-mail without any added hassle.

    Introduced to keep in line with the UAE’s visionary leadership, the ministry is working towards providing outstanding digital services and offerings as per the highest quality standards.
    To apply for the service, Emirati travellers can simply opt for the service on the ministry’s website at mofaic.gov.ae or log on to the smart application UAE MOFAIC available on both iOS and Android stores.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram & Feature Image: Unsplash @corinne-kutz More

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    6 renowned Emirati TV presenters to follow on Instagram

    Lifestyle

    by Sarah Joseph
    31 mins ago

    The UAE’s TV presenters have a powerful voice in the region and beyond.
    From hosting events to reporting on social issues, TV presenters can influence their audience and educate them on recent news with utmost grace and poise.
    Several Emirati presenters have hosted prestigious events in the UAE with the most recent being Salik’s IPO public announcement.
    As numerous personalities have made a mark for themselves in the industry, Emirates Woman has curated a guide for all Emirati TV presenters to watch out for.
    Diala Ali

    As a TV presenter at Sama Dubai TV Channel, Diala Ali started her career in 2007 working for Dubai Media. She later became an inspiration for many Emirati women through her profound voice on social media. After graduating in Dubai, she later went on to present for several news and social programmes.
    You can follow her here.
    Amira Mohammed

    Amira Mohammed is a renowned journalist and TV presenter at Abu Dhabi TV and member of the Youth Media Council at the National Media Council since joining in 2015. Taking the lead for several topics including artificial intelligence, she sheds light on various technology-related subjects at highly reputed events such as the Knowledge Summit.
    You can follow her here.
    Mahira Abdel Aziz

    After making a mark for herself in the world of presenting, Mahira Abdel Aziz has scaled new heights after featuring in a UAE-made Netflix series in 2021 The Platform as one of its main stars. She has achieved great heights in the Arab world as a TV presenter and continues to establish herself as an actress. The Emirati TV star has also walked the red carpet during the Gouna Film Festival in Egypt. As an anchor for MBC, Abdel Aziz has paved the way for many women in the media industry.
    You can follow her here.
    Rania Ali

    Recognised by the Ministry of Economy, Rania Ali is an award-winning presenter and a leading bilingual MC and public speaker in the Middle East. With an extensive client list, she has presented for top-tier local and international brands in the region. Her extensive portfolio also includes events for the UAE royal family and top government officials in the Middle East region. Known for her experience across various fields, she has been part of different sectors including finance, banking and other corporate events.
    You can follow her here.
    Mahra Alyaqoobi

    This Emirati TV presenter is a training and development manager at Sky News Arabia and has established herself in the region after successfully taking the lead in the media world. With a passion for public speaking, she turned her hobby into a full-time career and eventually became a consultant for the youth who are looking to join the media industry.
    You can follow her here.
    Dina Muhammad

    As a leading TV presenter for Al Aan TV, Dina Muhammed has also made a name for herself in the real estate industry. This Dubai-based pan-Arab satellite channel launched in 2006 and focuses on global and regional issues related to health, politics, society or those of general interest. After translating her passion for real estate into a full-time job, she is now both a TV presenter and part of the real estate content creation community.
    You can follow her here.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images & Feature Image: Supplied  More

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    Are you an emerging Emirati designer? Here’s how you could win Dhs50,000

    Fashion

    by Team Emirates Woman
    36 mins ago

    IN PARTNERSHIP: In recent years, the UAE has become a hub for emerging talent in the fashion space.
    From avant-garde designs to chic tailoring to muted colour palettes, there are a whole host of Emirati designers who are showcasing incredible talent, each with their own individual style.
    In a mission to further celebrate homegrown talent, the UAE’s telecom operating giant du, from Emirates Integrated Telecommunications Company (EITC), has announced an exciting competition for Emirati designers.
    So, what exactly does the competition entail?
    It will give the opportunity for Emirati designers to refresh, reimagine and rework uniforms for the thousands of du staff members in retail stores across the UAE.

    The new and improved uniforms are set to mark a fresh, new chapter of transformation in du’s brand journey as a digital-first telco.
    Not only will the winner of the competition be responsible for a nationwide refresh of du’s uniforms, but a Dhs50,000 cash prize is also up for grabs.
    So, if you’re an emerging Emirati designer, this could be your chance to put your work on the map on a UAE-wide scale.
    For more information about the competition, please visit the official du Instagram account.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images/Media: Supplied More

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    An exclusive interview with Emirati rapper Almas

    Lifestyle

    by Sarah Joseph
    2 hours ago

    August 28, 2022 marks the seventh annual Emirati Women’s Day to applaud women across different professional career paths.
    One such arena in which Emirati women are shattering stereotypes is the music industry. Defying the conventional walls of music, the Emirati singer and rapper, Almas is creating tracks to inspire women with similar interests.
    After accomplishing numerous achievements at such a young age such as performing at Expo 2020 at 21 years old, she became the ambassador of Spotify’s Equal Arabia programme this month. This global music forum aims to amplify the work of women creators and encourage fans to discover them from any part of the world.
    To celebrate this success, she was even published on a billboard in the heart of New York’s Times Square with her track reaching the global playlist.
    “I would like to see more women in the rap scene and I am willing to support them as well,” she tells Emirates Woman. “We are queens and we deserve it.”
    By contributing to the UAE’s burgeoning hip-hop movement, Almas has been showcasing her creativity in the music industry through tracks that are receiving international recognition.
    With a passion for music since a young age, Emirates Woman spoke to Almas to understand what drives her and inspired her to enter the industry.
    What inspired you to become a singer?
    I was inspired by my love for music. I have loved music and singing since I was a child and have always had a passion for performing.
    You started your career at the age of 15. How has the industry evolved since then?
    I have been evolving my music style since I started writing my own music in 2020. I believe that we should not tie ourselves to one thing, we should continue exploring and elevating ourselves.
    You performed at Expo 2020 Dubai at just 21 years old. How did that feel?
    It was an indescribable feeling. I was nervous but proud of myself at the same time for being able to get to the Expo 2020 stage and sing in front of musical legends such as Hussein AlJasmi, Ahlam and Mohamed Abdo.
    Spotify is always championing young women to pursue their dreams. How has this played a key role in finding a space in the music world in your career?
    Spotify helped me find myself surrounded by the right people who are always working on themselves. I felt connected to the right network of women creators when I first joined their initiative SAWTIK and now with EQUAL Arabia, I am on Times Square, where a global audience is seeing my face and name.

    Equal Arabia under Spotify was born to amplify the work of women creators. How does it feel to be part of such a platform and what do you wish to achieve?
    I feel so proud that they chose me to be a part of EQUAL Arabia. It’s an important moment for me, because it’s a reminder that we can achieve anything if we set our minds to it.
    You’re a female rapper. How important was it for you to shatter any stereotypes about this?
    I am doing something for myself, and I believe that women can do anything they want, not just in the rap scene but beyond.
    What advice would you share to young Emirati women aspiring to be a singer?
    My advice to her would be to continue doing what she’s doing and work on herself until she finds herself on the right path.
    Being a woman in the music industry can be challenging. How did you overcome this?
    The struggles are always there but I am always capable of overcoming challenges. You just have to keep going.
    Who is your role model in the music industry?
    My role model is the band Pink Floyd.
    Could you share the story behind your latest song releases?
    In my latest track ‘Coffee’, I was singing in many dialects and languages and was speaking about my power in the scene.
    With Emirati Women’s Day soon approaching. What changes would you like to see in the music industry for women?
    I would like to see more women in the rap scene and I am willing to support them as well. We are queens and we deserve it.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    5 extraordinary women mark Emirati Women’s Day with Emirates Woman

    Lifestyle

    by Olivia Morris
    1 hour ago

    Five women, five incredible stories.
    This year, to mark the seventh annual Emirati Women’s Day, Emirates Woman is proud to champion these five individuals – equestrian rider Amna Banihashem; communications manager of Museum of the Future, Fatma Al Mheiri; co-founder of RollDXB, Alia Al Banna; artist and curator Sarah Alagroobi; and beauty entrepreneur Wdeema Almheiri – all of whom have a different story to share.
    Shot in five separate locations, individuals exemplify the diversity of the UAE and its mission to put women at the forefront, showcasing Emirati women are forces to be reckoned with.
    Back in April, Sheikha Fatima announced the theme of this year’s Emirati Women’s Day is ‘Inspiring Reality… Sustainable Future’.
    Upon announcing the theme for 2022, Sheikha Fatima praised the women of the UAE saying “Emirati women have proven that there is no task that is impossible, due to their hard work and innovation”, something which these women embody unconditionally.
    Since the inception of the UAE in 1971 under the leadership and guidance of the late Sheikh Zayed, women’s empowerment continues across the nation and this year’s Emirati Women’s Day will highlight this.
    As a diverse nation rich in heritage and culture, Emirati women are the backbone of the UAE, something which these five women share in the teaser below.
    [embedded content]
    Stay tuned to see each of these women tell their own stories over the course of this weekend.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    How Mysk Al Badayer’s luxe Sharjah retreat takes you back in time

    Lifestyle

    by Sarah Joseph
    1 hour ago

    Situated amidst the heart of Sharjah, Mysk Al Badayer is a traditional resort that projects the Emirati lifestyle with a modern touch.
    From sunsets over the endless dunes to a plethora of handcrafted dining options, this resort is backed by an authentic cultural experience for guests to have a complete 360-degree experience.
    Whether you’re looking for a refined family escape or a romantic getaway, this property will ensure guests go back in time as each element of the retreat has an ancient story to tell.
    To understand more about this sophisticated property, Emirates Woman sat down with Shafik Alaaeddine, the Area General Manager of Mysk Hotels.
    The general design of the room is reminiscent of caravanserais. What inspired this concept?
    The entire retreat was built on the concept of a caravanserai – an oasis nestled in the dunes, a meeting point for travellers to discover heritage, culture and adventure. Our interiors are an expression of traditional architecture, not cliché, yet maintaining elements of the Arabian culture. You can choose between staying in a traditional tent with a private pool or in a heritage room, depending on the journey you would like to foster.

    The property is an ode to the Emirati lifestyle. How did you manage to incorporate this throughout the retreat?
    Close your eyes and imagine a caravanserai coming from a long way along the Silk Road. That would be the perfect example of what the Mysk Al Badayer Retreat presents. A picturesque desert stop set against the sweeping dunes of central Sharjah. Live in a traditional Arabian castle from the age of times decorated with the comfort of modernity. Rooms are all adorned with Arabian culture and ornaments, leaving you with 1001 memories to reminisce about. The outdoor pool resembles an oasis, where the dwellers of the desert can relax and enjoy the sun.
    Mysk Al Badayer offers a traditional culinary experience, can you tell us more about how this has been carefully curated?
    Mysk Al Badayer Retreat will offer a traditional culinary experience for in-house guests as well as non-residents. Al Madam Restaurant is characterised by a contemporary design and interpretation of a modern-day eatery with elements of local charm. Al Madam offers a buffet breakfast, either buffet or set menu for lunch and dinner, and an à la carte menu covering international and regional fare. We also have a separate area upstairs, perfect for group seating with tailored menus as per choice, mainly for leisure or MICE groups.
    What main aspects constantly draw customers back to the property?
    The personal touch. We are a boutique retreat, where every individual guest is personally taken care by our trained staff. Due to the small size of our inventory, we are able to focus on personalised services and guest experiences. Each tent is also equipped with a Morafik that takes care of the guest’s needs 24/7 and it adds up to the overall oasis experience. The professionalism of the staff, their care and attention to detail, and the diversified and handcrafted Mysk Guest experiences are what usually attract customers to come back over and over to the property.
    The property offers a host of adrenaline-fuelled activities. Could you tell us more?
    Mysk Al Badayer retreat is created as a melting point for heritage, culture and adventure. It offers a lot for adventurers. Spend the day lounging as you enjoy the sun on your skin or go on an adrenaline-fueled adventure exploring the desert’s gems with desert safaris, quad biking, sand boarding, dune bashing, stargazing and falconry displays. Take a stroll along the golden glistening sand as it mystically sets on your vibrant energy with every footprint engraved along its path or go for a hiking trail through the mystique fossil rocks of Al Faya. Mysk Al Badayer has all the possibilities to encounter a raw desert at its fullest forms.

    From stargazing to Archery, guests have more than enough to do on the property. What are some of the upcoming activities in the next few months?
    We are enhancing the movie under the stars experience while adding more exposure to the zorb ball activity in the retreat and expanding on more Arabian journeys to allow our guests to be fully immersed in the desert experience. We are focusing on more desert F&B experiences as well such as afternoon tea by the dunes, romantic dinner surrounded by the dunes, outdoor pool special menu crafted for a day of fun.
    How is Sharjah developing as a hub for tourism?
    Sharjah has a unique place in the tourism landscape of the UAE. Sharjah got a great story to talk about heritage, arts, culture and nature. With the recent tourism infrastructure development rolled out under the vision of HH Sheikh Sultan bin Muhammad Al Qasimi, Sharjah has attained many milestones in the tourism receipts to the emirates. Under the management of Shurooq and similar government-supported organization, many touristic destinations have been opened to the public, to experience the diversity of art, culture, heritage and nature that Sharjah has to offer. Sharjah Collection by Mysk, needless to say, has placed Sharjah on the luxury travel map with its unique experiential retreats and offerings
    How has the hospitality industry evolved since COVID-19?
    Hospitality has seen a significant change in its approach, both from the providers and the guests. Hotels have embraced new technologies in guest experiences like digital menus, touchless entries and customer engagement and have seen the power of Data and AI in terms of CRM, distribution systems and revenue management. From a consumer point of view, guests shifted their primary preferences to safety, privacy and exclusivity. The guests were ready to pay a premium for these factors and were cautious about the safety and hygiene features each hotel has to offer. Our retreats have performed exceptionally well during this time as our offering is matching the privacy, serenity, and far from the madding crowd attributes requested by the guests.
    You have guests from around the globe. How do you ensure a unique experience for each guest?
    The retreats are designed around guest experiences and a tailored customer journey. From the time a guest gets inspired and books our retreats, a well-defined customer journey has been curated for every single guest based on their choices and preferences. We use the power of technologies in gathering these data, and also through our trained Morafiks, who accompany the guests on this journey. We enrich their stay with memorable experiences and those little surprises which ensure their repeat visits. All these are handcrafted guest experiences, knitted through our customer knowledge, and get evolved from guest-to-guest engagements.
    To make a booking visit myskhotels.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied  More