Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
This week, we speak to Jessica Casalegno who recently took on the role as Dryp’s Wellness Director. She is a distinguished hot Reformer, Barre, Pilates, Yoga instructor and wellness professional hailing from the United States. Overall, she is setting a new standard for wellness in the region.
This homegrown pioneering wellness destination has now reopened in Dubai Marina with two newly expanded and renovated men’s and women’s toilets, shower and changing rooms, there is an overall collective lifestyle feel to the brand’s new look and offering and state-of-the-art equipment including the infra-red sauna, below-zero cryotherapy chamber and more.
To delve into her journey, spoke to Casalegno, to see how her journey in the wellness industry began.
What was your favourite subject at school?
My favorite subject was always art – creating and making was always at the core of what I loved most.
What was your first job?
My first job was when I was age 17 and in retail, at Hollister in the US. My first graduate position was for a boutique architecture firm as a drafter while I was still in design school.
What brought you to Dubai?
Like so many other women, I came to Dubai with my husband, due to my husband’s job. I’ve found it to be extremely hard to find Americans who live outside of US (my husband isn’t American). So while I am a “rare” case living in the UAE, I really love living abroad, specifically here, and I don’t anticipate moving back to the US. Dubai has really become home for us over the past 6 years of residence.
What inspired you to enter the wellness space and be part of the hot yoga studio, Dryp?
I’ve always been involved in the active community in Dubai since relocating here in 2018. I joined boutique fitness studios and found likeminded friends outside of my office job as an architect within the fitness scene. After the pandemic of 2020, I became a freelance designer, which pushed me into working in fitness as a “part time” gig. I began by teaching Barre, then I moved into leading yoga classes which then led to Pilates and reformer training and teaching. I’ve been practicing yoga since age 12, and I danced throughout my childhood. I did American cheerleading and tumbling during high school and was captain of my squad. Core strength disciplines have always been at the heart of my wellness journey in life. I’ve been practicing Pilates on the reformer now for well over 6 years; the transition into working within the realm of bodyweight training felt like second nature. I was a Dryp member upon moving to Dubai, then I started teaching there as soon as I completed my further professional training – and everything just grew from there.
Talk us through the concept of Dryp?
At inception, the Dryp concept was a unique one: a space for the “modern” yogi and fitness enthusiast. Dryp remains one of the few homegrown workout studio(s) that leads with a hot wellness offering. Dryp isn’t about warm wellness, it is HOT; my classes hover around 40+ degrees Celsius! It is still the hottest studio that I’ve ever experienced to date. The way you feel after any of the workouts we offer is euphoric, and members get a full body experience like no other, that leaves them feeling incredible. The endorphins and dopamine that flood the body after a Dryp session are so powerful and satisfying. At Dryp we pushed hard to bring in the additional reformer Pilates studio that is now open, as no other studio in Dubai enjoys both. Having both hot classes and reformer Pilates is truly the best of both worlds. The studio now has everything members could ever want: reformer, hot classes and even my favorite matcha cafe too! Now with the added Cryo and infra-red sauna sessions, Dryp is a “one stop shop” for wellness, hosting all of the best of what Dubai has to offer. DRYP hosts just one price for memberships for our classes: regardless of if they are reformer or hot room. For example, when you buy 10 classes at Dryp you are free to mix them for the most preferable combination to you. No confusion and no hassle and the freedom to switch up your classes however you choose throughout your wellness journey.
What are the key elements of your role?
I lead our team – from instructors and admins to housekeeping. I draft up the schedules, I try out the teachers, I plan the packages and organize the prices accordingly with the owner. I collaborate with partners, I conduct the in-house marketing strategies. I organize photoshoots and private events. I also led the entire design renovation, utilising my background as an architect and interior designer. I directed all of the new design at Dryp, from the interior selections to the new equipment – mats, artwork, signage Working with BluMatcha, I even helped conceptualize menu prototypes for the Dryp café. I manage daily operations from sales to handling any sort of customer service experience. I’m at the forefront of it all. It’s a 24/7 role that is done on top of my wellness teaching and management of some architectural design projects too.
Talk us through your daily routine.
I’m an early riser and no day is the same. Typically, i’ll review the accounting and sales of Dryp’s previous day, then I’ll begin teaching classes, either in the studio or with my private clients. I always have to be available online to manage Dryp, whether I am physically in the studio or not. I usually have a little break in the afternoons where I will take meetings or handle the day’s demands, then I’ll teach in the evenings too. If I’m not busy training other people or managing admin, I make time to do my own personal training. I’ll either take a class, go to the gym or head outside for a walk. I might even be found rollerblading in the fresh air. I spend most weekends with my husband and friends – often at the beach or somewhere outside. Otherwise, I can be found cuddling up on the sofa at home with my two sweet kittens.
What advice do you have for anyone looking to follow in the same footsteps?
My best advice: don’t limit yourself or put yourself in a box. Allow life’s twists and turns, and grow with the seasons. Honestly, I would have never guessed I’d be doing what I’m doing now and I’m loving it. This path hasn’t been direct for me – but the best professional decision ever made was to leave the corporate world. I fully resigned from my full-time work as a senior architect less than one year ago. I went from working in fitness very “part time” to bringing together multiple aspects of my background into one leadership role. My work now is very intersectional as I’m still holding onto the design aspect, just in a different way than I did before – and I’m still learning every day.
Tell us more about the classes offered?
On the mat, we have “Original 60” & “Original 90,” which many people also know under the names of Bikram Express (60 minutes) and Bikram (90 minutes). These are the original sequences of the first style of hot yoga. We also have “Hot Vinyasa,” which is a dynamic vinyasa flow style class in the heat. “Hot Core Flow” is a vinyasa flow style class that specifically focuses on core asanas – consider it a “more intense” vinyasa flow. “Hot Yoga Sculpt” is a fusion class that all instructors teach differently. At its core, is a hybrid of weightlifting and Pilates style training with yogic flows intertwined within the sequence. “Hot Booty Core” is my signature class, which is a full on ‘sculpt’ style Pilates class, often with many squats and lunges – all low impact moves used in a non-stop, high intensity sequence. “Dryp Fit” is a strength and conditioning class that focuses on bringing out the athlete within. “Strength & Mobility” is a heated yoga workshop style class that teaches members how to enhance their yoga practice – think handstand drills and lots of chatarungas. “Hot Mat Pilates” has low impact moves for a high intensity workout. The softer classes on the mat include “Hot Yin” and “Hot Candlelight Flow + Stretch”, both of which promote flexibility and overall mobility. Yin focuses on holding asanas, or postures, that open the body and increase flexibility via static holds. Hot Candlelight Flow is a very soft, stretch focused vinyasa flow ~ slow but dynamic, soft but moving. On the reformer, we currently offer “Beginners Reformer,” “All Levels Reformer,” “Advanced Reformer,” “Cardio Reformer” (using the reformer trampoline as an extension), and “Stretch Reformer” (a dynamic stretching class). Very soon I’m so excited to begin offering the most unique of it all: HOT REFORMER – an advanced class for those who are in for a super challenge.
What is the best piece of advice you have ever received?
To simply live in the moment, to be grateful for what you have and to be your most authentic self. Life is ultimately so short: if you’re not spending it doing what you love, what is the point?
And what is the worst?
The worst was from anyone who tried to sway me from moving to the opposite side of the world, or those who tried to discourage me from my relationship with my husband. We were in an international long-distance relationship for 3.5 years before we got married – we then lived together, for the first time, in Dubai. Moving here with my husband has been the biggest, scariest life adventure – but also the most rewarding one. My life would have been completely different had I not taken the plunge with him, and I’m so forever grateful for the opportunities I’ve had here and the lifestyle I now enjoy. I believe that the best is yet to come and that I am destined for great things, outcomes that would have materialized had I stayed static in my corporate job in the USA.
What’s the biggest challenge you have had to overcome?
I’ve had a few challenges in life, during my childhood, in school and university years. However, perhaps the biggest personal challenge I’ve had to go through in my adult life so far is a more recent pain, which was the loss of my first pregnancy. I experienced my first (and hopefully my only) miscarriage about one month ago, at around 10 weeks pregnant. It was a terrible loss and something that I am still healing through, both mentally, emotionally and physically. What I’ve gone through is a struggle that so many women face, but yet so many suffer through the pain in silence. The biggest thing that has been helping me to heal is coming to terms with how it wasn’t my fault, and that it’s just a very sad part of life. I am so thankful for the amount of support I’ve had from my family and the many female friends and clients around me too.
What’s your future for the brand?
The future of the brand is to grow! I’m looking forward to bringing in more reformers and to introducing hot reformer classes as the first studio in MENA region to do so. I’m also looking forward to hosting collaborations and pop ups throughout Dubai and I’m hoping to increase awareness with our partnerships like Amadawear Boutique and Bala – all of our equipment at Dryp is by Bala. The sky is the limit.
