While COVID-19 might have had a disruption on our fitness goals this year, with physical activity being put on the back burner, sticking to a workout regime should be a must to keep you healthy.
Encouraging you to reset your fitness goals and focus on your wellbeing, Nike has launched a new campaign – ‘You Can’t Stop Us’ – encouraging a 30-day calendar of movement.
As part of the new campaign, the activewear brand has released a short film celebrating Middle Eastern women with a remarkable story, inspiring women across the region to go out and play.
It features four remarkable women Zainab Al Eqabi, Sarra Lajnef, Maha Al Ameri and Manal Rostom who have paved their way in the world of sport despite the challenges.
Emphasising the notion that women are unstoppable, the video portrays a powerful theme for women everywhere, regardless of age, skill-level, or your chosen sport, once you’re in the water, you are unstoppable.
The film features the revolutionary modest swimwear line launched by Nike late last year – the Nike Victory Swim Collection, a performance innovation providing a game-changing option for female athletes seeking full coverage and full range of motion in the water.
Discussing the new campaign, Manal Rostom, Nike running coach and triathlete explained there are “no limits” for what women can do, especially for those who choose to dress modestly.
“Let there be no limits on what women can do with their bodies just because they choose to cover them,” she says. “Nike is one of the brands that has championed this inclusivity model and I am so proud to be sending this powerful message to females across the Middle East.”
With the Dubai Fitness Challenge 2020 just having started, Nike’s ‘You Can’t Stop Us’ emphasises the brand’s 30-day calendar of movement, which is also in line with Saudi Arabia’s Vision 2030 of making sport a daily habit.
The campaign will also include a plethora of activities such as a virtual coaching hub through WhatsApp which provides Nike members with expert tips, live-streamed workout sessions led by Nike Master Trainers, a swimming clinic for women led by Olympic swimmer and triathlete Sarra Lanjef and a Nike training app with over 200 workouts.
It’s time to get active!
