KYLIE Jenner has been coming out with new products, and fans believe it’s so she can keep her company from going bankrupt.
Kylie, 26, launched her brand Kylie Cosmetics in November 2015 and quickly got attention for her iconic lip kit.
In the last eight and a half years, the Kardashian has been expanding her cosmetics company to encompass foundation, eyeshadow, and other makeup products.
May 2019 hit, and she expanded into Kylie Skin – which was in direct competition with her sister Kim Kardashian’s brand SKKN which came out only a few years later.
At the end of September of this year, she also started Kylie Baby which boasted several baby bath products.
Quickly after, in November, Kylie released her clothing brand Khy, and she’s come out with several collections.
Earlier this month, she dropped a new perfume called Cosmic which garnered criticism after she was accused of copying another beauty brand.
Finally, she announced the premier of a new alcoholic drink called Sprinter which will be available starting March 21.
SPIRALING
Fans of The Kardashians on Reddit listed all of Kylie’s 2024 launches, at least the ones she’s announced so far, and they’re overwhelmed.
When it comes to individual products, she’s released five in the first three months of the year, according to the post.
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January 17 Kylie Cosmetics came out with its first-ever foundation and setting spray, February 10 saw Kylie Skin lip butter, and Khy 004 dropped February 28.
Then, her fragrance came out on March 7, and the Sprinter vodka sodas will come out later that month.
Some fans believe Kylie has come out with all these products to prevent her company from going bankrupt.
One said: “Tbh the rumor that Kylie Cosmetics is headed towards bankruptcy in 2-3 years sounds viable.”
“Kylie lives above her means imo and needs more money to upkeep her lifestyle. that’s why she’s releasing a new brand every other month.
“She owns three mansions and 10+ cars. vacations, property taxes, private jet, security, etc. I can’t imagine what her monthly expenses are,” added another.
A third joked: “Throwing s**t on the wall and seeing what sticks.”
ALL ABOUT THAT DRINK
Kylie’s new line of canned cocktails will come in four flavors: lime, grapefruit, black cherry, and peach.
The ready-to-drink cans are 100 calories each and contain premium vodka, real fruit juice, and sparkling water.
The drinks will be available for purchase in eight-can variety packs later this month.
The nationwide launch comes after a year of testing done by Kylie and Chandra Richter, a beverage development expert.
In a press release, the Hulu star revealed her product was the “best-tasting vodka soda,” adding that she had tried many before.
Kylie also shared the exciting news in a new Instagram video, which showed her sipping on Sprinter while enjoying a dip in the pool.
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The new release puts her in direct competition with her older sister Kendall Jenner, the founder of 818 Tequila.
Kendall, 28, announced she would be entering the liquor business at the start of 2021, launching 818 Tequila later that year.
