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    9 fabulous activities to book in Dubai this weekend

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    Your ultimate weekend guide in the UAE, August 1 to August 3,2025.
    Experience a matcha workshop

    For all the matcha lovers, this is a new experience to try. AVANTCHA, the global avant-garde tea house, has launched an immersive Matcha Workshop at its Concept Tea Bar in Al Quoz, inviting guests to explore the vibrant world of Japanese Matcha. Designed for tea lovers and curious minds alike, the 60–90-minute session is led by in-house experts and offers a deep dive into the origins, craftsmanship, and ceremonial preparation of Matcha, including the art of traditional whisking using ceremonial-grade tea. It takes place from Monday to Saturday 9am to 7pm and can be booked via WhatsApp.
    For more information visit avantcha.com
    Feel sculpted at this Pilates session

    As part of Jumeirah Burj Al Arab’s ongoing commitment to redefining luxury wellness, Talise Spa has introduced new Reformer Pilates Classes in collaboration with HWH Studio, offering a precision-driven, results-focused approach to fitness. Designed for both in-house and external guests, the sessions take place at Talise Spa. Classes are priced at Dhs500 each or Dhs4,500 for a 10-class bundle, with the August schedule. This elevated practice joins the wider wellbeing offering across Talise Spa, Talise Fitness, and HWH Studio, supporting guests in improving posture, flexibility, core strength, and overall physical and mental wellness.
    For more information visit hwhstudiodubai.com/book-a-class
    Treat your tresses

    Sometimes your hair deserves all the love too. Dyson has unveiled Kanzan Pink, a limited-edition colourway of the Dyson Airwrap™ i.d., inspired by the delicate tones of cherry blossom and named after the Prunus serrulata ‘Kanzan’ tree. To celebrate the launch, Dyson is hosting a Friendship Day activation until August 3 at its Demo Stores in Dubai Mall and Mall of the Emirates, inviting guests to bring a friend for a complimentary hair styling session with Dyson’s expert stylists, plus a Chitosan styling sample to mark the occasion. The Dyson Airwrap™ i.d. multi-styler in Kanzan Pink is priced at Dhs2,999.
    For more information visit dyson.ae
    Stop up your vanity closet

    Burberry has now entered the beauty world. The launch features the new Beyond Wear line, including the Perfecting Matte Foundation in 35 shades and the ultra-fine Setting & Refining Powder, both designed with Trench Protect Technology and skin-smoothing ingredients like bamboo extract and raspberry stem cells for long-lasting, breathable coverage. Adding a pop of colour, the Brit Shine Lipstick collection delivers buildable shine and up to seven hours of hydration with luxurious ingredients like Rosa damascena and safflower oil. With shades like Heritage Honey and Kensington Crush, Burberry brings its signature British elegance to Dubai’s beauty scene.
    For more information visit burberry.com
    Experience a post-brunch galore

    Get ready to turn up the tempo at Dubai’s most electric brunch afterparty as Jade, the hidden speakeasy at Maiden Shanghai, FIVE Palm Jumeirah, opens its doors for a no-rules Saturday night affair. Tucked inside the famed Naughty Noodles Brunch, the Jade After Party channels the sultry glamour of 1920s China with low lighting, deep tech-house beats from resident DJs, and an energy that doesn’t quit. Expect handcrafted cocktails, immersive entertainment, and a crowd that knows how to keep the party going from brunch hour straight through to sunset. It’s prived at Dhs120 for three drinks on Saturdays from 4:30pm to 7pm at Jade, FIVE Palm Jumeirah.
    For more information visit palmjumeirah.fivehotelsandresorts.com
    Unwind at this wellness day

    AWAKEN Wellness at Atlantis, The Palm invites Dubai residents and visitors to indulge in its exclusive AWAKEN Summer Wellness Daycation, available until 30th September 2025. Priced at Dhs500 per person, the experience includes a choice of a 60-minute massage blending Swedish, aromatherapy, and Reiki techniques, or a glow-enhancing signature facial, along with full access to the serene AWAKEN Spa Retreat, state-of-the-art Fitness Centre, and complimentary pool and beach access across the iconic resort. Designed to restore and revitalise, the journey includes hydrotherapy, aromatherapy steam, sauna, and a plant-powered refreshment lounge, creating a holistic escape from the everyday. Whether unwinding poolside or recharging with mindful rituals, this curated daycation promises the perfect balance of pampering and tranquillity in one of Dubai’s most luxurious wellness settings.
    For more information visit atlantis.com
    Brunch it up

    With bold Tex-Mex flavors, theatrical cocktails, and an unapologetically Latin soul, Esco-bar Dubai has fast become one of Palm Jumeirah’s hottest weekend destinations. Born in Beirut and now reimagined on West Palm Beach, this beachside hotspot blends Latin street energy with Dubai’s signature flair serving up zesty ceviches, sizzling fajitas, and smoky margaritas in playful vessels. The weekend brunch, held every Saturday and Sunday from 2PM to 6PM, brings the fiesta full throttle with crowd-favorite plates, infectious music, and free-flowing drinks. Priced at Dhs299 for the House Beverage Package and Dhs350 for the Sparkling, Esco-bar isn’t just a meal it’s a full-on experience.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @nilofaryaqoubi More

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      Staycation season: 9 boutique hotels we’re checking into this summer

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      What is on offer once you arrive are some of the most remarkable boutique hotels in the world.
      These intimate hideaways are designed for a more relaxing experience with your friends and families, while getting the best of both worlds through art and culture.
      From quirky restaurants to murals created by local artists, each element is carefully sought-after and designed to perfection for a wholesome experience. Be it loft-style settings or a traditional Bedouin style aesthetic, each theme is carefully considered for a memorable journey.
      With a boutique hotel room to check into, you will not only enjoy all of the luxury this part of the UAE has to offer. But also be able to enjoy some quirky room features, design aesthetics, and one-off hotel room layouts. Always check the full-service description of each boutique hotel. So you know more than just the rating of the property but also whether it provides parking services. It is ideal if you are driving from the airport or arriving by road from across the desert. Note, too, that some of the best hotels in the UAE provide special offers to international guests. Therefore, despite the luxury on offer, you can expect some great prices.
      Overall, the options are vast and varied. We’ve eliminated the guesswork and rounded up our favourite Dubai hotels for all travel preferences. Here is our tried-and-tested pick of the best hotels in emirate to visit.
      If you’re looking for a midweek escape or weekend retreat at any of these authentic stays.

      Anantara Santorini Abu Dhabi Retreat

      By bringing a slice of Greece to the UAE, this intimate adult-only property offers 22 guest rooms in utmost tranquility. Inspired by the eponymous Greek island, it features captivating views of the Gulf stretch from each spacious room, suite, and sun-soaked terrace, inviting guests to become immersed in the splendid azure waters of the infinity pool and sea. The accommodation boasts soft furnishings in neutral colours in a soothing style which is reflected throughout the public areas of the resort. Inside the property, a serene infinity pool and lavish facilities offer perfect distractions, in addition to pampering therapies at Anantara Spa. Opening offer rates for buy now, stay now at Anantara Santorini Abu Dhabi Retreat start from Dhs2,699 including breakfast for two people.
      For more information visit here.
      Al Seef Heritage Hotel

      Located on the banks of Dubai Creek, Al Seef Hotel by Jumeirah is a throwback to the UAE’s traditional architecture. The 200-room hotel is spread across 22 separate Arabian Bayt (homes), with a common courtyard. Based on the pictures, it’s going to feel like stepping back in time. The rooms feature Middle Eastern woven fabrics, wooden beams, lamps, rustic ceilings with fans, antique light switches and replica old-fashioned radios and carpets. Bookings for Al Seef Hotel will open at the end of this month, with an opening offer price of Dhs250 per room per night. A bargain, if you ask us.
      Bab Al Shams Desert Resort

      The lavish property Bab Al Shams has reopened its doorslast year. Captivating destination experiences and vibrant entertainment will be the beating heart of the reborn resort, spreading intangible energy to every stay and imprinting everlasting memories. From archery to camel riding, visitors can try a host of enticing activities during this rejuvenating weekend. This luxurious desert resort includes a host of unforgettable experiences that celebrate the enthralling landscape surrounding this property. Starting from Dhs1,300 guests can enjoy a sophisticated journey in the desert with contemporary rooms and suites designed with Arabian flair and detail.
      Mysk Al Faya Retreat

      Explore the true beauty of the Mleiha region at this sophisticated gem. Experience Middle Eastern luxury with amenities such as the herbal room, the salt pool, the tropical shower walk and the hands-free spa that makes the desert camping experience in the UAE unique. Away from the city, this desert retreat is the place to be.
      The Muse

      With the plethora of boutique hotels in Dubai, The Muse is the latest one to be added to the list. Situated in Jumeirah Garden City, this avant-garde destination promises an immersive experience that transcends the ordinary. Guests can Indulge in the epitome of comfort with meticulously curated rooms and suites that redefine aesthetics The state-of-the-art fitness center and wellness facilities are designed to rejuvenate the body and mind. Whether it’s a workout session at the gym with a view or an energizing padel tennis sport, The Muse ensures a holistic approach to guest well-being. Overall, this property provides a wide range of contemporary living with unmatched uniqueness and conceptualisations, from stylish and spacious apartments to top-class facilities. Prices for a one-night stay start from Dhs459.
      For more information visit here.
      XVA Art Hotel

      This one-of-a-kind property is located in the heart of the Al Fahidi Historical Neighborhood, the oldest community in Dubai. Unique for its Persian architectural heritage, this getaway is an art-oriented salon, created as a forum for artists and art lovers looking for a more natural, peaceful setting amidst the bustling city. Prices for a one-night stay start from Dhs450 and ensure guests can stay relaxed as they experience this short-haul escape.
      For more information visit here. 
      Chedi Al Bait, Sharjah

      To embark on a traditional Emirati cultural journey, guests can book a getaway at this ultimate summer retreat. It gives guests an opportunity to experience a distinct cultural setting.
      For more information visit here. 
      Hotel Indigo
      Hotel Indigo Dubai Downtown was one the first of its kind offering a truly one-of-a-kind experience with its design-led detailing features. The venue features impeccable views of Dubai’s skyline offering guests the opportunity to overlook the up-and-coming Dubai Creek as they also embrace local creative partnerships through eclectic elements which have a dash of culture imbued in it as the popular destination continues to attract a diverse crowd ranging from Gen Z travellers to millennials. Guests wanting to de-stress or relax can visit the wellness deck where they can work up a sweat in the gym, find headspace in the yoga studio or lap-it-out in the 25-metre infinity pool. The rates start from Dhs349 per room per night including breakfast.
      Al Maha, a Luxury Collection Desert Resort & Spa

      Inspired by the Bedouin setup from back in the day, amidst the dunes lies one of Dubai’s most romantic hotels with its sumptuous tents complete with their own private pools, handcrafted furnishing and its very own butler service. With all the privacy you need, this luxurious getaway is definitely a romantic staycation for all. Prices start at Dhs5,492 per night along with 2 desert activities.
      For more information visit here. 
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature image: Instagram @babalshams More

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      How I got my job as… Founder of this luxury UAE-based PR agency

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      Life

      July 22, 2025

      This week, we speak to Elvira Jain, Founder of Maison Ellyse, a luxury PR agency based in the UAE.
      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      Having moved to Dubai many years ago, Jain established herself as an entrepreneur in the region, to finally opening her own PR agency with luxury clients.
      To delve, into her journey further, Emirates Woman sat down with to see how her journey began.
      What was your favourite subject at school?
      Maths, Chemistry and Geography. However, Geography is what pushed me to be a model and travel the world , and math to open a business.
      What was your first job?
      I started modeling at 16 years old and it lasted for the next 14 years.
      What brought you to Dubai?
      I came On a model contract with MMG models and after have traveled and worked in so many countries around the world I really loved Dubai , and also having a great model portoflio with so many magazine editorials, covers ,campaigns from around, i was getting very good campaigns with all the high-end fashion houses like Gucci ,Dior and more in Dubai so I stayed here.
      What inspired you to enter the space and launch your brand?
      Maison Ellyse came as a result of all the contacts ,connections that I build it since I was 16 years old . That’s why our motto is “build timeless connections and legacies “We focus on PR, strategies, media, content creators and celebrities. But not only , we are very result driven. And we like to guide as well and share connections or ideas for business growth and development if is needed ,so we really check individually what a business needs and help in all . Maybe is big said ,but there is nothing that we can not do or achieve.
      Talk us through the concept?
      Maison Ellyse is a luxury PR agency based in Dubai with A360 degree approach for a brand to succeed. We work on all Gcc region ,but not only . We have our partners and connections in Europe. Also, the USA as we just recently placed some of our brands in showrooms in Los Angeles and Farfetch . Our connections is our strength and is what makes us stand out in the market.
      What are the key elements of your role?
      I overview everything, build and sustain connections and jump in where is needed to support the team.

      Talk us through your daily routine.
      My daily routine if I am home and not traveling is wake up ,prepare my old son for school ,play with my small one , then go to office ,meetings , doing Pilates two to three times a week and evening spend time with the kids and family.
      What advice do you have for anyone looking to follow in the same footsteps?
      Just focus and be sure what you want to. Do and achieve and go towards it.
      Tell us more about the services?
      We do organic media relations and PR, interviews, celebrities ,influencers ,collaborations between brands to maximise awareness ,pr plans and strategies to spread maximum awareness in the region for the brands to grow . We focus on F&B , fashion , hotels , Wellness, beauty & aesthetic clinics. From brands such as Zieda Clinic to Ladërach, our clients portfolio is growing by the day.
      What is the best piece of advice you have ever received?
      Be patient, everything comes at its time.

      And what is the worst?
      I don’t think I got any bad advise because I really analyse everything and think ten times before doing something.
      What’s the biggest challenge you have had to overcome?
      Challenges come at every step . But one of the major was when I was opening a beauty clinic and in end I opened a PR agency and I am so happy about. So sometimes challenges are good because it bring you growth in a right direction.
      What’s lies ahead for the brand?
      We are planing to expand Maison Ellyse in other few other countries in the coming few years.
      For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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      13 luxe Dubai resorts with a private pool for a summer staycation

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      Life

      July 18, 2025

      Dreaming of having your morning tea, while you soak in your own private pool? Then you’re in the right place.
      When looking for a villa with a private pool, consider factors such as location, amenities, reviews, and the type of experience you want. To end the day, guests can also unwind with a private dip in the moonlight. The serenity and privacy of a pool suite lets you relax in bliss, without any distractions or disruptions.
      The entire staycation experience comes with high-end amenities and personalised services, making it ideal for couples, families, or groups seeking seclusion.
      So, get ready to beat the heat and retreat into a rooftop jacuzzi, private plunge pool or secluded swimming bath at one of these luxe hotels. These villas offer a blend of privacy, luxury, and unique experiences, making them ideal for a memorable stay in Dubai.

      Many of us want to escape Dubai, however the planning can become a tedious task. As it’s quiet over summer, taking a cityscape quick retreat can be easy without much planning. From Grecian-inspired havens such as Nikki Beach to more contemporary rustic villas such as Jumeirah Dar Al Masyaf with the old-time dhow charm, the the options in this emirate are endless.
      If you’re looking where to book next, swipe through our guide of resorts in Dubai, that we can’t get enough of.

      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Instagram @juliamateian More

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      15 aesthetic cafés to visit for the best iced coffees in Dubai

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      In a city where matcha lattes and pastel-green aesthetics dominate, coffee lovers are quietly reclaiming their territory. From aromatic saffron-infused brews to velvety pistachio lattes, Dubai’s specialty coffee scene is thriving—if you know where to look. Whether you crave ethically sourced beans, hidden-gem flavors, or just a damn good iced coffee in a photogenic setting, this list has you covered.
      Koncrete

      Concrete floors, sunken pods, and a monochrome palette make this Jumeirah Beach Road café an Instagrammer’s dream. Their specialty iced coffees are as sleek as the décor—order one and linger in style.
      Location: Umm Suqeim 2, Dubai
      Timings: Sunday-Thursday: 8:o0AM – 10:00PM, Friday-Sunday: 8:00AM – 12:00AM
      Orto Café

       Floor-to-ceiling windows, Dubai Canal views, and a minimalist vibe make Orto a serene escape. Their iced lattes are crisp and refreshing, best enjoyed with a side of people-watching.
      Location: Jumeirah, Dubai
      Contact: 04 345 5060
      Timings: 7:00AM – 12:00AM
      Paus

      A Umm Suqeim sanctuary for coffee and wellness. Their “pleasurable nourishment” philosophy means guilt-free carrot cake with your cold brew, plus yoga classes upstairs for the ultimate zen experience.
      Location: Al Wasl Road, Dubai
      Contact: 04 266 5329
      Timings: 7:00AM – 10:00PM
      Flat 12 Cafe
      Born from a car-loving Emirati brotherhood, Flat 12 is now a specialty coffee haven in Port Rashid. Their saffron latte—fragrant, golden, and subtly sweet—is a standout, best enjoyed in their industrial-chic space. Don’t miss their annual Grand Picnic car meet if you love caffeine and horsepower.

      Location: Port Rashid, Dubai
      Contact: 04 228 7123
      Timings: Sunday – Thursday: 08:00AM – 11:00PM, Friday – Saturday: 08:00AM – 12:00AM
      Alchemy Coffee

      Ethical sourcing meets poolside lounging at this Jumeirah gem. Their beans come from single farms worldwide, supporting coffee-growing communities. Pair your iced brew with a tahini brownie and soak up the laid-back, sun-drenched atmosphere.
      Location: Al Wasl Road, Jumeirah, Dubai
      Contact: 04 344 2466
      Timings: Monday – Thursday: 8:00AM – 11:00PM, Friday – Sunday: 8:00AM – 1:00AM
      Amongst Few

      Minimalist, artsy, and effortlessly cool, this Al Wasl Road spot is a favorite for flat whites and wholesome eats. Vegan? Their banana pancakes are legendary. Coffee purists and health nuts alike will find something to love here.
      Location: Al Wasl Road, Jumeirah, Dubai
      Contact: 04 236 0031
      Timings: 9:00AM – 9:00PM

      Backyard

       Jumeirah’s newest specialty coffee spot serves up sleek aesthetics and a solid iced brew. Their truffle bun (stuffed with eggs, mushrooms, and truffle) is a must-try, but the coffee—smooth and strong—steals the show.
      Location: Umm Suqeim 2 – Dubai
      Contact: 04 333 7160
      Timings: 7:00AM – 12:00AM
      Bonds

      A Wasl Road hangout where coffee and community collide. Their cold brews and V60 pour-overs are top-tier, and breakfast runs until 2PM—ideal for late risers. The avo toast? Chef’s kiss.
      Location: Mirdif, Dubai
      Contact: 04 570 2210
      Timings: Monday-Thursday: 6:30AM – 11:00PM, Friday-Sunday: 6:30AM – 12:00AM
      BRIX Café

      Nestled in Jumeirah Fishing Harbour, BRIX combines dreamy sea views with expertly brewed coffee. Pastry chef Carmen Rueda Hernandez’s desserts are divine, but the iced latte with a side of ocean breeze is the real winner.
      Location: Jumeirah Fishing Harbour, Dubai
      Contact: 054 515 7861
      Timings: Friday-Wednesday: 7:00AM – 11:30pM, Thursday: 7:00AM – 11:30PM
      Hoof Café

       Sharjah’s minimalist coffee darling now in Dubai Mall. Their creamy matcha gets hype, but their coffee—smooth, balanced, and aromatic—deserves equal love. The zen-like ambiance is an added bonus.
      Location: Dubai Mall, Dubai
      Contact: 04 332 9950
      Timings: Monday-Thursday: 8:30AM – 12:00AM, Friday-Sunday: 8:30AM – 1:00AM
      Lazy Cat

      Kuwait’s quirky café has landed in Dubai with its signature blue matcha and fluffy Japanese pancakes. But don’t overlook their coffee—rich, well-balanced, and perfect alongside their playful, Insta-famous dishes.
      Location: Al Qouz Pond Park, Dubai
      Contact: 04 345 2542
      Timings: Monday-Thursday: 7:00AM – 10:00PM, Friday-Sunday: 7:00AM – 11:00PM
      Nightjar Coffee

      Alserkal Avenue’s hipster haven, where beans are roasted on-site and the aroma alone is intoxicating. The industrial-chic space pairs perfectly with their bold, flavorful brews—ideal for gallery-hopping fuel.
      Location: Alserkal Avenue, Dubai
      Contact: 050 365 1120
      Timings: 9:00AM – 10:00PM
      Bageri Form

       Scandi-inspired sourdough and cardamom buns take center stage, but their coffee (and yes, that salted maple iced matcha) is worth the trip to D3. Slow down and savor the simplicity.
      Location: Dubai Design District, Dubai
      Contact: 04 570 8777
      Timings: Monday-Thursday: 7:30AM – 8:00PM, Friday: 7:30AM – 10:00PM , Saturday-Sunday: 8:30AM – 10:00PM
      Maisan15

       An Emirati-owned hidden gem in Al Barsha, where vinyl records, mismatched furniture, and Yemeni shakshouka create a cozy, artsy vibe. Their coffee? Rich, bold, and full of character—just like the space.
      Location: Al Barsha South, Dubai
      Contact: 04 244 7291
      Timings: 8:00AM – 11:00PM
      Shaghf Specialty Coffee

      A pioneer of Arab coffee culture, Shaghf serves passion in a cup. Their signature pistachio latte is a creamy, nutty revelation, while their cozy cafés offer a relaxed vibe for coffee connoisseurs. With over 65 locations worldwide, they’re a must-visit for anyone who takes their brew seriously.
      Location:Barsha South, Dubai
      Contact: 050 450 4560
      Timings: 7:00am-02:00am
      Matcha may be trendy, but Dubai’s coffee scene is alive, innovative, and deliciously caffeinated. Whether you’re after ethically sourced beans, hidden-gem flavors, or just a stunning backdrop for your iced latte, these spots prove coffee isn’t going anywhere.
      – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
      Images: Supplied & Feature Image: Pinterest More

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      A Royal birthday: Sheikh Mohammed’s most heartfelt moments over the years

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      Today, His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the United Arab Emirates turns 76 years old on Tuesday,  July 15.
      Since January 4, 2006, Sheikh Mohammed has turned Dubai into a beacon of hope. Through his profound leadership skills and remarkable feat over the year. He has always been a source of inspiration for many in the UAE and across the globe throughout the years.
      As the Dubai Ruler marks a milestone, we look back on some of His Highness’ special moments over the years.
      Family man at heart
      While Sheikh Mohammed is one of the key figureheads of this nation, he’s also a family man at heart. Particularly when it comes to spending time with his grandchildren. His Highness is regularly seen doting on his grandchildren.
      To mark the end of Ramadan, during Eid Al Fitr, this year, the Dubai Ruler was at a family gathering with 23 of his grandchildren in a photo posted by his son. His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai.

      True people person

      Time and time again the Dubai Ruler has proven he’s very in touch with his people. A perfect example of this was when he surprised a group of students at Expo 2020 Dubai earlier this year.
      In a video shared on Instagram, the group of schoolchildren were lined up posing for a photo, but what they were unaware of was that His Highness was standing right behind them. The footage, shared by Khalifa Saeed on Instagram, showed the children being treated to a royal surprise. His Highness then took the time to have a chat with the students.
      Changing lives

      Being the compassionate individual he is, the Dubai Ruler is always ensuring he helps those who are less fortunate.
      In February 2021, Sheikh Mohammed pledged Dhs8 million to Massar Mundharr and her daughter who was suffering from a degenerative disease. The little girl needed urgent treatment and was diagnosed with type 2 spinal muscle atrophy.  This leads to the motor neuron nerve cells in the brain which enable the body to speak, walk, breathe, talk and more. Mundar and her husband were told by doctors at Al Jalila Hosptial, that His Highness had agreed to cover Laveen’s medical costs.
      When he met his biggest fan

      Four years ago, in January 2017, the Mohammed bin Rashid Government Excellence Award ceremony. It was held at the Emirates Palace Hotel in Abu Dhabi.
      Sheikh Mohammed bin Rashid Al Maktoum presented policewoman Halima Al Matroushi the award for Best Administrative Employee. However, chose not to receive the award herself. Instead, she let her mother take her place up on stage.
      Al Matroushi’s mother has always dreamt of meeting Sheikh Mohammed, so when her daughter realised it was a possibility, she gave her the opportunity.
      Advocating young talent
      Sheikh Mohammed has consistently championed young talent in the region. In 2020, His Highness sent a heartfelt message to an Emirati student who has graduated from university. The Ruler of Dubai first met student Fatima Ahmad Bin Bakhit Al Nuaimi four years ago, posted the sweet message on Twitter.

      قبلة على رأس ابنتي في ٢٠١٦ لأنها حازت المركز الأول على مستوى الدولة في تحدي القراءة .. تخرجت أمس من جامعة نيويورك بأبوظبي بتفوق .. مبروك لابنتي فاطمة النعيمي.. الوطن يُزهر بكم .. الوطن ينمو بالقراءة ..الوطن يعلو بالعلم .. pic.twitter.com/Y52AUgH3EI
      — HH Sheikh Mohammed (@HHShkMohd) May 28, 2020

      “I had laid a kiss on my daughter’s head in 2016 as she ranked first at the state level in the reading challenge,” His Highness said. “Yesterday, my daughter Fatima Al Nuaimi graduated from Abu Dhabi New York University with distinction.
      “Congratulations. The country flourishes with you, thrives in reading and rises with knowledge.”
      Along with the message, Sheikh Mohammed shared two photos – one of their first meeting in 2016 and one of Al Nuaimi’s recent remote graduation.
      Looking to space
      At the start of December 2017, he put the call out for young people who were keen to be the first Emiratis in space.
      “The people of the UAE will break new barriers; nothing can stand in the way of those who believe nothing is impossible,” Sheikh Mohammed wrote on Instagram. “Our ambitious goals are fuelled by dedicated people, who support us until, without hesitation or scepticism, we succeed.”
      His Highness has gone on to spearhead the UAE making a mark in space, in particular with the Emirates Mars Mission where the Hope Probe entered the planet’s orbit in February 2021.
      Royal friends

      Back in 2017, Sheikh Mohammed met with the UK’s Queen Elizabeth II at the Royal Windsor Endurance Race, and from the looks of things, they had a great time together. At the time, the Dubai Media Office said the pair of royals discussed “historic ties, friendship, and cooperation between the UAE and the United Kingdom”.
      A helping hand
      Throughout the years, Sheikh Mohammed has ensured offering humanitarian aid is a big priority for the UAE.
      In 2020, after the catastrophic explosion in Lebanon leaving around 300,000 people homeless and many injured, His Highness ordered 30 tonnes of medicines and medical supplies to be sent immediately on his personal aircraft in response to the devastating blast.

      Looking to the future
      In August 2020, the Ruler of Dubai opened a new medical research centre has opened in Dubai that not only studies COVID-19, but also other communicable diseases. The Dhs300 million centre aims to study an array of diseases including diabetes, heart disease, kidney disease, obesity and more.

      .@HHShkMohd: We have launched the Mohammed Bin Rashid Centre for Medical Research at a total value of AED 300 million. The Centre will focus on research on communicable diseases in the country, in addition to research on COVID-19. pic.twitter.com/vh3VfPUWiZ
      — Dubai Media Office (@DXBMediaOffice) August 11, 2020

      Praising the women of the nation
      Honouring women across the UAE, the Ruler of Dubai issued a message in August 2020.
      Posting a video to his 10.3 million Twitter followers which paid tribute to Emirati women, he expressed his pride towards every female from the UAE.
      “To the Emirati women, you worked hard, you accomplished and prove to the world who you are,” he said. “[We are] proud of you, proud of your partnership in the development process, we raise our heads with your achievements. Every year you are better and more beautiful.”

      إلى المرأة الإماراتية في يومها.. اجتهدتِ.. فأنجزتِ.. وأثبتِ للعالم من أنتِ.. فخورون بك.. معتزون بشراكتك في مسيرة التنمية…. نرفع رؤوسنا بإنجازاتك.. كل عام وأنت أفضل وأجمل.. pic.twitter.com/mVxW9nzZfI
      — HH Sheikh Mohammed (@HHShkMohd) August 27, 2020
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      No flight, no problem: These 10 UAE spots feel like a mini getaway

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      Who says you need a boarding pass to feel like you’ve escaped the city? This summer, Dubai delivers serious vacation feels, no passport required.
      From breezy beachfront lounges that channel Mykonos charm to lush garden cafés reminiscent of Bali’s jungle retreats, the city is brimming with destinations that make you feel like you’ve travelled far and wide. Whether it’s sipping matcha in a Kyoto-style teahouse, indulging in a long lunch under olive trees, or wandering through art-filled courtyards, Dubai’s homegrown gems offer all the wanderlust without the jet lag.
      As the heat climbs and travel plans stall, it’s the perfect time to explore your own city with fresh eyes. Think floating breakfasts by the pool, hammam rituals straight out of Istanbul, and desert hideaways that feel a world away from the skyline. Whether you’re after romance, recharge or Riviera flair, these local escapes are curated to trick your senses into thinking you’ve gone abroad, even if you’re only minutes from home.
      So, scroll through our guide, as these gems in Dubai instantly feel like you’re on a vacation without travelling.
      SĀN Beach, The Palm – Indonesia

      Think white-washed interiors, beachfront cabanas, and jungle foliage for a touch of Uluwatu. Designed with bamboo accents, rattan cabanas, lush greenery, and palm-fringed sands, this beach club channels the laid-back charm of Bali’s Uluwatu coast. By day, chill on swing seats or poolside daybeds with ocean breezes and Indonesian beats; by night, the vibe elevates with live DJs, tropical cocktails, and candlelit dinners under the stars. Expect a seamless blend of barefoot glamour and Balinese hospitality, your personal passport to paradise.
      For more information visit sanbeachdubai.com
      OPA, Fairmont Dubai – Greece
      Step into the heart of the Cyclades without leaving Sheikh Zayed Road. OPA brings Mykonos to life with whitewashed interiors, bursts of bougainvillea, and the unmistakable charm of Greek hospitality. Expect plate smashing, live Zorba dancing, and a menu that transports you straight to a sun-drenched taverna, think grilled octopus, saganaki, and the freshest seafood served with a theatrical flair.
      For more information visit opaworld.com
      Anantara Santorini, Abu Dhabi – Greece

      Bringing the whitewashed elegance of the Greek isles to the UAE, Anantara Santorini is a boutique, adults-only retreat set along the quiet Ghantoot coastline. With just 22 suites, Cycladic-inspired architecture, infinity pools overlooking the Gulf, and Mediterranean fine dining, it offers all the magic of Santorini, minus the plane ride. It’s the perfect spot for a serene, sun-drenched escape just an hour from Dubai.
      For more information visit anantara.com
      Kokoro – Japan

      This one-of-a-kind hidden gem, is the first Handroll sushi bar in Dubai. Known for its delectable array of dishes, guests “break the rules of sushi”, every bite of the Kokoro menu offers a sense of culinary excellence. Using only the freshest fish, harvested seaweed, delectable house-made sauces, and signature warm rice, Kokoro creates an unforgettable dining experience. Located in the heart of Alserkal Avenue, this is definitely one concept to try, paying homage to Japan’s foodie elements.
      For more information visit @kokoro.dxb
      Pai Thai, Jumeirah Al Qasr – Thailand

      Tucked along the serene canals of Madinat Jumeirah, Pai Thai delivers an authentic slice of Thailand complete with a traditional abra ride to get there. Lush greenery, lantern-lit terraces, and bold, aromatic dishes create a transportive dining experience that feels like a riverside escape in Bangkok. From tangy Tom Yum to velvety green curry, every plate bursts with fresh herbs, spice, and soul, making it one of Dubai’s most enchanting culinary journeys.
      For more information visit jumeirah.com
      Anantara Mina Al Arab – Maldives
      Home to the UAE’s first overwater villas, this resort blends Maldivian elegance with Arabian nature. Spot flamingos from your private deck, kayak through mangroves, or indulge in a Thai-inspired spa treatment—all with the Hajar Mountains as your backdrop.
      Craving a slice of the Maldives without the long-haul flight? Anantara Mina Al Arab delivers just that, think overwater villas, turquoise lagoons, and barefoot luxury, all just an hour from Dubai. Nestled among mangroves with ocean views, it’s a serene escape made for slow mornings, sunset dips, and spa rituals that transport you far from city life.
      For more information visit anantara.com
      Talise Ottoman Spa, Jumeirah Zabeel Saray – Turkey

      Tucked within the opulent Jumeirah Zabeel Saray, Talise Ottoman Spa is a palatial Turkish-style escape that instantly transports you to the heart of old Istanbul. With grand marble hammams, mosaic-tiled walls, and the scent of rose and oud in the air, this 8,000-square-metre sanctuary offers the ultimate indulgence. The signature Royal Ottoman Hammam treatment, complete with foam massages and warm stone rituals feels like a centuries-old tradition reimagined for modern-day wellness.
      For more information visit jumeirah.com
      La Cantine Beach – France

      A Parisian-meets-Mediterranean haven, La Cantine Beach is a chic lifestyle destination combining Mediterranean dining with a holistic, wellness-focused experience. Located on a stunning beachfront, it offers guests an unparalleled escape where chic sophistication meets active living.
      For more information visit lacantinebeach.ae
      Playa Pacha, FIVE Luxe – Spain

      Missing Ibiza? Here you can indulge in Mediterranean delights and exquisite sips, while enjoying a vibrant lineup of live entertainment orchestrated by the pioneer of Ibiza’s dance and cultural movement featuring chart-topping international DJs. ‘Come Play’ like never before at this ultra-luxe venue, framed by its sprawling private beach with uninterrupted sweeping sea-views and glittering sights of the Arabian Gulf and Palm Jumeirah
      For more information visit luxejbr.fivehotelandresorts.com

      The Hero Buys for your ‘In Dubai’ vacation

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      Sweat with intention: Your luxe guide to Pilates in Dubai this summer

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      Looking to revamp your fitness routine? Then Pilates might be the perfect option for you.
      With celebrities such as Hailey Bieber, Bella Hadid and Kendall Jenner, elevating their fitness routine with reformer Pilates, it’s time for you to take up a session or two.
      This once forgotten exercise trend has made a comeback since it was first invented by Joseph Pilates a century ago. With social media been the force behind its resurgence, this popular workout channels the mind-body connection to achieve precise, controlled movements that promote alignment, balance and strength.
      Designed to improve physical strength and coordination, form long-term habits and ensure greater core strength, these workouts allow to strengthen your muscles and feel mentally fit. Pilates can help create long, lean, and defined muscles, while also helping to reduce stress, creating awareness in the body, and improving mental clarity.
      So, if you’re looking to begin on your Pilates fitness journey, we’re curated a guide of all the must-visit studios in Dubai.
      Plume Studio

      Newly opened in Jumeirah is Plume, a two-floor space that’s transformed a whitewashed villa into a beautifully zen wellness studio. On the ground floor, quiet spaces for relaxation and remote work feature alongside a Bali-inspired plunge pool and yoga studio, while upstairs, reformer Pilates classes take place in a lovely and bright studio. There’s also a space for private Pilates classes and sports massage. Get your first class for Dhs89, then Dhs190 thereafter.
      For more information visit @plumestudio.ae
      Brrn Barre

      This LA-inspired wellness studio is all set to make waves in Dubai this year. With Hot Cardio at its core, the studio offers a fusion of Barre, functional training and core Pilates movements in the hot rooms with infrared heating to target all our wellness needs. The studio will be located in Goshi Warehouse City, Al Quoz.
      For more information visit @brrnbarre
      SCULPT.

      Step inside Sculpt, the latest boutique studio to land at Arjaan by Rotana, and your new go-to for elevated movement. Tucked in the heart of Media City, this serene space is all soft neutrals, clean lines, and that ‘clean girl’ aesthetic we can’t get enough of. Designed for those who take their wellness as seriously as their style, the schedule spans reformer Pilates, barre burn, and even soul-soothing sound healing. Whether you’re in need of a mindful reset or a muscle-sculpting sweat, Sculpt delivers both beautifully.
      For more information visit sculptdxb.com
      Matcha Club

      Located in the heart of Al Quoz, the studio boasts seven state-of-the-art reformer machines and a beautifully designed interior that radiates serenity. Think of large mirrors and windows letting in natural light and views of lush greenery that will have you feeling calm before you even start! The classes are open to everyone, whether you’re a Pilates pro or trying it for the first time, and are led by some of Dubai’s best instructors. The regular class pricing is set at Dhs140. With up to eight classes offered daily, including a dedicated ladies’ class every day, guests can easily find a session that suits their schedule any day of the week. Also three classes can be booked at a price of Dhs250.
      For more information visit @matchadxb
      Tula Studio

      Tula Studio is a holistic wellness center in Dubai, offering a variety of classes such as Reformer Pilates, Mat Pilates, Barre, Yoga, Aerial Yoga, and Wellness Coaching. They operate two locations: The Springs Souk in Emirates Living and Town Square in Nshama. Operating hours are Monday to Friday from 6:30 AM to 9:00 PM, and weekends from 7am to 9pm.
      For more information visit @tula.studios
      CIMA Pilates & Yoga Studio

      CIMA Pilates & Yoga Studio is a women’s-only holistic wellness center located in the Binghatti Crescent building in Jumeirah Village Circle (JVC), Dubai. The studio offers a range of classes, including mat, reformer, and aerial Pilates, as well as various yoga and dance sessions. Facilities include the Reformer Studio with eight Merrithew beds, an Aerial Studio equipped with silk hammocks from Greece, and a Wellness Studio for yoga, mat Pilates, and barre classes. Operating hours are Monday to Friday from 6:30 AM to 10:00 PM, and Saturday and Sunday from 8:00 AM to 5:00 PM.
      For more information visit cimauae.com
      Pure Motion

      This beautifully designed space, is more than just a fitness studio, it’s a community. It’s more than just a Pilates, yoga and wellness studio—it’s a sanctuary where movement, mindfulness, and community come together. Nestled in Jumeirah Golf Estates, our boutique space is designed to unite individuals through a shared journey of well-being. A single Reformer Pilates class is priced at Dhs165 and Dhs1,490 for one month of unlimited reformer classes.
      For more information visit puremotion.ae
      In the Pink

      This women’s-only Pilates, Yoga and assage studio located in Dubai Hills promises a new experience with its newly launched hot classes. Designed to enhance posture, flexibility, and muscle definition, these dynamic sessions offer a full-body workout in a warm environment, promoting increased mobility and endurance. Suitable for all fitness levels, the classes provide modifications for beginners and added challenges for advanced participants, ensuring an engaging and effective workout for everyone.
      For more information visit inthepink.ae

      Paus Club

      This new wellness hub located on Al Wasl Road, offering reformer Pilates, yoga, and strength training in a supportive environment.  Each reformer class takes place for 45 mins and is priced at Dhs130 per session. The classes are also available to book on Classpass as well.
      For more information visit Pausdxb.com
      Karve

      Karve redefines the modern-day workout with Transformer Pilates Classes that capture New York’s infectious energy, tailored to London lifestyles. It’s ‍a new style of workout with Pilates at its core – each of our fun, fast-flowing workouts sweat and sculpt. Overall, it’s considered and conscious movements for a high-intensity and low-impact workout. Designed to be an intense workout but still gentle on your joints. Each workout follows a sequence of resistance-based, mindful movements that are amplified to ensure transformational results. It’s located in the heart of Alserkal Avenue and the classes at Dhs160 for a single drop in class. It’s priced at Dhs725 for a 5 class pack.
      For more information visit karve.ae
      POSTURE.

      This exclusive boutique Pilates studio promises a mind, body and soul. The experience with Reformer Pilates, Cadillac, mat pilates is for all levels to tone, lengthen and strengthen the core. Led by a team of qualifies instructors, the studio boasts a calm, relaxing and inclusive environment. Located in Golden Mile, Building 4, Palm Jumeirah. It’s open daily from Monday to Thursday, 6:30am to 8:30pm, Friday 6:30am to 2:30pm, Saturday 8am to 12pm and Sunday 9am to 12pm. Prices start at Dhs1,300 for 10 classes. One studio is located in Palm Jumeirah location, at Building 4, Golden Mile 1. The Downtown Studio location is at  The Residences, Tower 3, Downtown EMAAR, opposite the Burj Park and the Fountains.
      For more information visit thisisposture.com
      Blended Wellness

      This multi-wellness destination offers a sanctuary of wellbeing with its state-of-the-art Pilates studio at Blended Fit. The well-trained instructors help guests experience jaw dropping views of Dubai’s skyline, making this an incredible space to workout and also enjoy a healthy post-workout beverage. The packages are priced at Dhs600 for a five-pack class. Located at The Dukes, The Palm Jumeirah, it’s open from Monday to Sunday, from 6am to 10pm.
      For more information visit blendedwellness.com
      Sol Pilates Studio

      This equipped Pilates studio offers everything from Reformer and pre-natal expertise to providing its guests with a vibrant haven to learn and grow. Curated for ladies only, the packages are available upon request. Sol Pilates is a fully equipped Pilates studio in the heart of Mirdif 35, street 60C.
      For more information visit solpilates.ae
      Reform Athletica

      This boutique fitness studio caps classes at 10 to 16 people and has four signature classes: The Reform Method, TRX Athletica, RA Yoga and Kettle Form. All compliment one another and each class aims to give every person a workout that will make an impact. Inspired by the global fitness scene, the classes are 45-50 minutes long and do not distinguish between skill levels; beginners and advanced participants are all equally welcome and no prior experience is required for any class. As a cross between an intimate fitness studio and an art gallery, the space truly feels like home. A single class is priced at Dhs133 and the five class package is priced at Dhs643. Located in Villa 40, 165a, Jumeira 1, it’s open at various times during the week.
      For more information visit reformathletica.com
      The Hundred Wellness Centre

      With a team of certified instructors who use a combination of mat work reformer Pilates and other equipment, customers can achieve their fitness goals in no time. The Pilates method is at the core with intimate mat classes, equipment classes, the Cadillac (Trapeze table), poles, reformers and Pilates chairs. With both ladies-only and private one-to-one sessions, instructors ensure the core which is your powerhouse can be used to move the body weight with the spring-loaded carriage. A single session, group Pilates class is priced at Dhs140, and a package of 5 sessions valid for 2 months is priced at Dhs650, additionally a private session is priced at Dhs400. Located in Villa21, 53b Street, Jumeirah 1, it’s open from 7am to 8pm.
      For more information visit thehundred.ae
      Yoga La Vie

      Based on the Joseph Pilates method, customers can strengthen their core, increase their flexibility with specialised instructors and feel at ease with each class. Located on Golden Mile, Palm Jumeirah, the studio also offers barre and yoga classes for both men and women, starting from Dhs126, Dhs1,134 for ten classes package, and your first trial class is free.
      For more information visit yogalaviedubai.com
      Studio14

      This boutique fitness studio offers 50-minute Pilates Reformer sessions available for people of all ages and fitness levels. As a holistic fitness get-away, the intimates space combines traditional contemporary exercises and focuses on building a strong core, ensuring each customer feels strong, stretched and connected. This eco-friendly concept has Pilates reformer classes with level 1 and level 2, with 1 group class priced at Dhs140, and the five class package priced at Dhs400, while the private reformer Pilates is priced at Dhs420.
      For more information visit studio.ae
      The Lob

      Step into The Lob, nestled in Al Quoz, where sport, wellness, and soul converge beautifully. Housed in a stylish warehouse-turned-wellness haven, this sleek concept offers everything from world-class indoor padel courts to boutique reformer Pilates under one effortlessly chic roof. For those who crave a holistic approach, sweat, recover, connect, The Lob is your next obsession. From Padel matches to a mindful Reformer flow and rejuvenation in the sauna, it’s wellness redefined.
      For more information visit thisisthelob.com
      Ikigai Pilates Wellness Studio

      Ikigai Studio was founded with a deep passion for purposeful movement and holistic well-being. Inspired by the Japanese philosophy of “Ikigai” –meaning a reason for being . The founders created a space where individuals can build strength, alignment, and confidence through the power of Pilates. With both mat Pilates and reformer, everyone can choose what suits them best.
      For more information visit ikigaistudio.ae
      Aire Reformer Pilates Studio

      This newly opened Pilates is a boutique Reformer Pilates studio on Palm Jumeirah offering expertly guided classes that focus on strength, flexibility, posture, and mind-body balance. With top-tier equipment, a calming neutral-toned space, and experienced instructors, Aire delivers a premium wellness experience rooted in mindful movement. Open daily from morning to evening, the studio offers newcomer trials from Dhs75 and a summer unlimited package for Dhs999 per month, making it an ideal spot to sculpt, stretch, and reset by the sea.
      For more information visit aire.ae
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      How I got my job as… Founder of a UAE-based floral boutique & PR agency

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      This week we speak to Haidi Al Marsumi, Founder and Creative Director of Haidis PR and Haidis Floret, a UAE and UK-based floral boutique and PR agency.
      Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
      From bespoke arrangements for events to managing clients through her boutique PR agency, her creative journey is testament to how she’s always ahead of the curve.
      In an exclusive interview with Emirates Woman, we delve deeper into Marsumi’s creative vision, lessons learned, and how her journey in the industry began.
      What was your favourite subject at school?
      English Literature, as I’ve always been fascinated by storytelling and how words can capture deep emotions and create vivid images. This love for literature has influenced the way I approach both branding and floral design, where every detail tells a story.
      What was your first job?
      My unofficial first job was growing up in wedding halls, watching creativity unfold alongside my mother, who was a wedding planner. She would give me small tasks to keep me busy while I watched creativity unfold around me. That early exposure sparked my appreciation for the process behind events. Later, my first official business venture was launching a fashion line as part of the Young Entrepreneur competition by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which gave me invaluable experience in entrepreneurship.
      What brought you to Dubai?
      As I grew up in Dubai, I’ve always known there’s no better place to start a business than here. Even when If I operate in multiple countries, I will always need a base in Dubai because of its unique blend of innovation, culture, and opportunity. This city inspires me to grow my brands while staying connected to a dynamic and ambitious community.
      What inspired you to enter the PR and floral space and launch your brands?
      I hold a Bachelor’s degree in Business Administration with a focus on Marketing and E-commerce, as well as a Master’s in Digital Marketing. I’ve worked across various sectors in marketing, but I found my true passion in PR, especially because it’s closely connected to psychology, something I’m deeply interested in. I wanted to start my own company because nowadays, marketing and PR are often divided into too many confusing labels, sometimes just for sales reasons. But the truth is, PR is a marketing tool, and the real impact in marketing based on consumers psychology and building a real connection as well the image you build for the brand through effective storytelling. I wanted to create a company that combines it all. This space perfectly serves both my passions and creativity. I love organizing events and tying them to a brand’s DNA to create meaningful experiences, and nothing beautifies an event quite like flowers. Floral design is a therapeutic art, one that only true lovers of the craft truly understand.

      Talk us through the concept?
      Haidis.PR is focused on building authentic brand stories through strategic communication. It’s about helping brands connect with their audiences on a deeper level using consumer psychology, storytelling, and tailored brand positioning. Our aim is to create PR that’s not just noise, but a meaningful narrative. Haidis Floret, on the other hand, began organically. During our events, we received so many inquiries from guests asking if they could order the floral arrangements separately. My passion for flowers was obvious through the floral pieces I designed at events, and it felt natural to launch Haidis Floret as its own standalone brand. I wanted to extend the experience beyond corporate events and PR campaigns, to be part of people’s daily celebrations too, whether through online daily floral orders or personal occasions. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember.
      What are the key elements of your role?
      In PR, I craft ideas and build storytelling that carries both emotional and psychological meaning, always connected to the brand’s identity. Whether it’s an event, PR gifting, a photoshoot for a campaign or daily social media content, I act as the creative director behind every concept, making sure it aligns with the message we want to communicate. On the floral side, I design every piece personally, whether it’s for a large-scale event or the website collections. I always create the initial design, then our florists follow that direction. Floral design is a deeply creative process for me, and I see each arrangement as a piece of art, ensuring it reflects the emotion and message behind the occasion. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember. Across both sides of the business, I stay closely involved to make sure everything is aligned, intentional, and elevated.

      Talk us through your daily routine.
      I’m an early bird and usually start my day around 5am. On calm, balanced days, I like to begin with a workout, it gives me a positive boost and sets the tone for the rest of the day. On event or shoot days, we often start as early as 6 or 7 AM, making sure the set is ready and the floral designs are executed perfectly. For large installations, the setup can begin two or even three days before the event. My day includes everything from overseeing floral styling to coordinating talent, deliveries, and guest arrangements. In my field, there really isn’t a fixed routine, some days are packed with morning back-to-back shoots and evening events, while others are calm and quiet, giving me time to reset, recharge, and plan.
      What advice do you have for anyone looking to follow in the same footsteps?
      My advice would be to stay authentic to your passion and never stop learning. Focus on building genuine connections with clients, your audience, and your team. Understand the psychology behind consumer behavior; it’s what makes your storytelling truly effective. Most importantly, let everything you do carry valuable sentimental meaning. Remember, you succeed best at things you’re passionate about the most. When you put that energy into your work, people will resonate with it. Also, don’t rush growth and always think long-term success, not short-term.
      Tell us more about the pieces?
      Each piece we create is crafted for a reason, carefully connected to the meaning of the flowers and tied to the personality of the individual or brand. For example, our Haidis.Floret website “Feeling Extra Collection” features giant floral bags designed for the senders who love to give, and for the receivers, it’s for those who love to stand out from the standard. We also create artistic, sculptured floral designs for brands that focus on creativity and bold expression. Every flower has its own meaning, allowing it to speak uniquely for a brand and deepen the emotional connection with its audience.
      What is the best piece of advice you have ever received?
      The best piece of advice I’ve ever received through this field is: instead of making someone else’s dream come true, make yours. This mindset inspired me to start my own company and pursue my true passions. Even if it means more work than an ordinary job, at least I am building something of my own that will last a lifetime with me.
      And what is the worst?
      I think the worst advice I’ve ever gotten is to chase trends for the sake of views, whether for personal branding or brand building. While it might bring quick attention, it often lacks authenticity. It’s much better, even if it takes more time, to build something genuine that people won’t just remember for a few months but will leave a lasting impression and create loyal customers for life.

      What’s the biggest challenge you have had to overcome?
      Throughout my career, I have remained patient and resilient. While I haven’t faced major obstacles so far, some challenges are more mental than practical. For example, not everyone shares my taste or perspective, so sometimes, even if the outcome isn’t exactly as I envision, I need to compromise and truly understand the client’s personality and preferences. It’s essential to incorporate their individuality into the work, even when it differs from my own vision. Additionally, being a perfectionist and working with intense passion can be exhausting. Since not all team members share the same level of passion or attention to detail, I’ve learned that patience and empathy are key to effectively guiding and supporting the team.
      What’s lies ahead for the brand?
      Haidis PR and Haidi Floret are growing in exciting new directions. At Haidis PR, we carefully select projects to ensure each receives our full creative focus and maintains the highest quality. Meanwhile, Haidi Floret operates more freely, reaching a wider audience with everyday floral offerings that bring beauty and meaning into daily life, not just special events. We are expanding into new concepts and locations, both locally and globally, while keeping Dubai at the heart of everything we do.

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