In a step towards inclusivity, sports brand Under Armour has unveiled its first hijab for Muslim athletes.
The new sport hijab was developed with help from Hijabi athletes around the world including Saman Munir, who is a Toronto-based personal trainer and fitness influencer and the face of the new campaign.
Announcing the new launch last week, Under Armour’s CEO, Patrik Frisk said, “Every athlete should have the gear she needs to be the best.”
In order to ensure the product was of the highest quality, the UA Sports Hijab was om development for several years prior to its launch.
Every athlete should have the gear she needs to be the best.
The Under Armour Sport Hijab was developed with the help of Hijabi athletes from around the world including Saman Munir (@makeuphijabs): https://t.co/lwsKPDoCCL pic.twitter.com/eOaYJGQ1iu— Patrik Frisk (@PatrikFrisk) August 17, 2020
“We spent several years developing the UA Sports Hijab, because we wanted to ensure that when the product launched it was the best it could be,” Jennifer Smith, senior designer of women’s and girl’s accessories at Under Armour, said in a statement. “The UA Sports Hijab is rooted in functionality and performance, from the breathable and sweat-wicking fabric, to the stretch, seam construction and ear bud access.
“Our team worked diligently to launch a quality sport hijab that will meet the performance needs of its user and ensure all female athletes are covered from head to toe no matter their size, level of performance or religion.”
Under Armour’s launch of a sports hijab comes three years after competing brand Nike launched theirs.
It’s set to retail for $35 (Dhs129), the same price at the Nike Pro Hijab.
