Empowering and celebrating women in the region remains a vital message for Adidas as they reveal their partnership with the winners of Saudi Arabia’s first-ever women’s football league.
As the official sponsors of Riyadh-based Challenge Football Team, this latest partnership stands in line with the brand’s long-standing mantra ‘Impossible Is Nothing’. Supporting regional and local sports communities, Adidas is set to engage women through sport by believing in sports power to change lives and rebellious optimism.
By putting females at the forefront of sports conversation, Adidas aims to support Saudi Arabia’s efforts as part of its 2030 vision to empower and create opportunities for women within the region, with this partnership encouraging the next generation of football players in Saudi Arabia.
When asked about the partnership with Adidas, Rawh Alarfaj, the Challenge Team Founder and CEO said, “We are honoured to be the first female football team to be sponsored by Adidas in Saudi Arabia. We’ve really seen the Challenge Football team gain momentum since the establishment of the first women’s football league in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion.”
Cultivating local talent within the Kingdom and across the sporting realm, Adidas will take front row seats as Saudi Arabia continues to break barriers for women, furthering optimism for the future of women in sport.
Midfielder for the Challenge Football Team, Haneen Al-Amari, also shared her pride about the partnership with Adidas.
“I joined the Challenge family in 2018 and I am honoured to be part of the team’s continuous achievements and ambition to succeed,” she said. “We’ve seen Challenge Football team gain momentum since the establishment of the first women’s football league in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion.
“Special thanks to Adidas for supporting our goals and believing in our vision.”
