Kim Kardashian West is no stranger to criticism given how famous she is. While she’s normally one to stay tight-lipped on unwarranted criticism, the savvy businesswoman has made a statement defending herself against critics of her latest launch.
Earlier this week, the 39-year-old announced she was launching a maternity collection for her highly successful shapewear label Skims.
“To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, [the] Skims maternity line is not to slim but to support,” she said.
While the pieces amongst Kardashian’s Skims line are generally designer to compress the body, the reality star explained that the design was made to provide comfort and support. In fact, the mid-section of the garment is “sheer and a thinner layered material compared to the rest of the garment”.
“We launched this category in response to the tens of thousands of pregnant women who wrote us requesting it and because it was something I personally needed when I was pregnant myself,” Kardashian added.
To anyone who has an issue with maternity solutionwear, and if you haven’t been pregnant before you may not know the struggle of what it’s like carrying all of this weight the way I did along with millions of strong women, @skims maternity line is not to slim but to support.
— Kim Kardashian West (@KimKardashian) September 13, 2020
“Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after.”
Actress Jameela Jamil, who has previously been critical of some of the endorsements the Kardashian-Jenners have done in the past, criticised the launch saying pregnant women should be allowed to get bigger and not be “self-conscious” about it.
She also added that women should “not have to worry about feeling embarrassed/shamed that their body is changing for an amazing reason” implying the Skims launch could trigger those feelings for pregnant women.
Since launching Skims last year, the venture has been highly successful for Kardashian.
Just a few months ago, Kardashian launched seamless face masks under the Skims brand which sold out in less than 24 hours.
