Entrepreneur Natalia Shustova on bold expression through her ever-evolving style
IN PARTNERSHIP: From being a bona fide UAE content creator to launching her unique floral concept Goshá late last year, daily dressing for Natalia Shustova – known as ‘Shoestova’ on Instagram – always seems to match her creative pursuits which constantly adapts according to her role.
Over the years, from transitioning as a lawyer in the corporate world to streaming into a trend-focused sartorial theme, she emulates her free-spirited side through colourful elements which also evolves with her hobbies.
Sharing her fashion journey as part of Charles & Keith’s SS21 campaign, Shustova expresses to Emirates Woman how what you wear gives a stronger impression than words. It’s about choosing the right clothes, accessories and shoes for people to understand you through your style.
“Currently, the situation that we have with the pandemic and what we do in our daily lives has also been impacted, especially with what I wear every day,” she says.
While transcending into a more casual element she adds, “It’s more comfortable, it’s more casual, it’s more about myself and what I’m doing right now more than trying to impress anyone.”
As for spring-summer trends, her take on it is: “Bright bags in yellow and green will be one of my favourites. I also enjoy seeing powerful shoulders in dressing, especially when it’s done in monochrome with beautiful wraparounds in pastel shades, which are absolutely stunning when styled with crop tops or bra-lets.”
Pairing the right accessories can elevate any look and Charles & Keith’s latest capsule highlights relaxed fluid shapes designed for everyday social settings, perfectly in-keeping with Shustova’s personal style.
With Charles and Keith’s Spring summer collection representing a form of newness, Shustova loves the bright bags which are a prominent element in the accessories section. This limited edition range highlights the season’s must-haves through the saddlebag and eye-catching baguette bag with a signature buckle, as seen in the Patent Knotted Shoulder bag in red, Shustova effortlessly embodies this into her busy lifestyle as a businesswoman with its versatile nature.
“I like how small and compact the bags are throughout the collection,” she says. “I adore the structured chains infused into some of the pieces, designed from plexiglass or with natural materials, it’s something which can be styled easily while adding that hint of playfulness to any look.”
Designed for everyday wear, the footwear silhouettes from Charles & Keith’s latest SS21 collection represents a bold colour wheel for the modern woman.
While combining pieces from the collection within her personal style, which has transformed into somewhat casual, she says, “One of my favourite trends right now is to wear sweatpants which is currently very, especially when paired with kitten heels, creating that high-low feel, which is exactly what I’m looking for.”
As for embracing a strong personal style philosophy that has grown through the years, being herself is of utmost importance as it needs to be aligned with how you feel in the moment without also being afraid to accept change and experiment as the collection strongly portrays.
“Find the way that works for you, find the clothes that work for your personal shape, for your height, for your age, for your hair colour and for what you do,” Shustova says.[embedded content]
Shop the complete Charles & Keith SS21 collection here.
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