Life
Founder of Darcey Flowers, Albert Darcey on scaling creativity with an abundant mindset.
What do the first 30 minutes of your day look like, your morning routine?
I begin my day with meditation and reflection. This routine sets a positive tone and helps me focus on goals, ensuring that I’m centered and ready to lead Darcey Flowers to success. A brief session of light exercise follows, energising me for the day ahead.
What inspired you to launch Darcey Flowers?
Darcey Flowers stems from a childhood dream I held close to my heart. It all started with a deep passion for floristry and a desire to bring beauty and joy to people’s lives through flowers. I truly believe in the transformative power of flowers to make a meaningful impact on someone.
How do you plan your floral designs? – talk us through the creative process.
Our floral designs are a fusion of creativity and passion. We meticulously select the perfect combination of flowers, considering factors like color palette, texture, and seasonality. We draw inspiration from various sources such as nature, art, and of course current trends. Every flower arrangement that we create tells a story, evokes emotion, and brings joy to all who behold it.
Floral designers aim to be perfectionists – how important is attention to detail when creating bouquets?
Attention to detail is paramount in creating captivating bouquets. As a seasoned floral designer myself, every aspect should be carefully put into consideration, from flower selection to placement. It’s about achieving harmony and putting personality into each creation. It’s always about quality and craftsmanship, that elevates our arrangements from ordinary to extraordinary works.
What are the key services that Darcey Flowers provide?
Darcey Flowers stands as one of the most trusted luxury flower delivery services in the UAE. Now, with a focus on weddings and events, including corporate functions, we bring our signature expertise to every occasion. With impeccable event styling, we create unforgettable moments tailored to your unique vision.
What was the largest event you have ever prepared flower arrangements for?
We’ve had the honour of creating flower arrangements for the gala event of Zayed Sustainability Prize in EXPO City, attended by around 700 VIPs and dignitaries.
Are there any specific flowers that do particularly well in the UAE?
Peonies stand out and are favored by our customers here in the UAE, receiving a warm reception for their captivating beauty and charm.
How has the floral industry evolved since you launched your brand?
The floral industry has become a dynamic and competitive market and we have seen remarkable changes since we opened our first store in 2019. We have witnessed a shift in customer preferences, advancements in sustainability, and design trends reshaping the landscape.
What are your plans for expansion in the UAE.
Looking ahead, we are eyeing a new boutique in Abu Dhabi in the future, envisioning it as another milestone in our journey, bringing joy closer to every corner in the UAE. Moreover, we’re ready to take on bigger-scale weddings and events solidifying our presence in the industry.
This is ‘The Abundance Issue’ – how do you focus on an abundance mindset?
As an entrepreneur, leader, and floral designer, cultivating an abundance mindset means embracing gratitude and instilling joy into every aspect of the business. It’s about celebrating successes, nurturing a culture of positivity, and empowering others to thrive.
