Lifestyle
Vacheron Constantin has unveiled its new flagship store in Dubai Mall.
Seamlessly fusing the craft of watchmaking with the UAE’s heritage, the sophisticated horologist collaborated with Emirati designer Aljoud Lootah, to bring the brand’s four artistic installations to life in the new store.
Exhibited through the flagship store, the Atrium’s entrance features three custom-built installations of external windows.
With falcon feathers as the focal point of inspiration, Lootah seamlessly showcases immaculate attention to detail between watchmaking and nature to showcase its meaning of pride and unity.
Designed with a mesmerising colour palette, the designer embraces the vibrancy of the region through blue, gold and silver hues. These timeless pieces represent Emirati cultures through each colour resonating with the UAE’s features. The colours highlight different elements with blue depicting clear skies, gold being the sand dunes and silver evoking the UAE’s skylines to give depth to each piece.
With meticulous details, carefully selected beads, and traditional techniques, the brand continues to pass on a profound sense of legacy that’s rooted in Emirati heritage.
