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    November’s – The Collectors Issue with Taleedah Tamer & Louis Vuitton

    Fashion

    by Amy Sessions
    36 mins ago

    Words & Creative Direction: Amy SessionsPhotographer: Greg AdamskiCover Star: Taleedah TamerVideographer: Mark MathewFashion Assistant: Sarah JosephMakeup & Hair: Ania Poniatowska by MMGAll fashion Louis Vuitton
    Welcome to The Collectors Issue.
    For our cover, we are proud to have partnered with Louis Vuitton, an incredibly fitting brand for the theme of this issue as their luggage is a multi-generational icon. We shot their CR23 collection with rising star and Saudi model Taleedah Tamer in Precious Pieces.
    In this issue, we share an incredible collection of stories, women and voices. For us, depth is a priority as without this there is no value. We champion collected wisdom, learnings and understanding as paramount in importance, as well as the aesthetic symbols which bring peace or sentiment.

    We look at the iconic luggage pieces you should be investing in for the long haul in Haute Heritage, we discuss how Van Cleef & Arpels is passing its legacy on to emerging designers in A Fine Legacy, Valérie Messika, Founder of Messika tells us what it takes to build a brand that breaks the rules while keeping it refined in The Cool Collective and we curate an edit of protective charms to pass down for generations in Talismans.
    Her Excellency Sheikha Bodour bint Sultan Al Qasimi speaks to the power of knowledge in A Leader in Literacy, Brian Kelly, founder of The Points Guy tells us how to win at the reward collecting game in The Points Game and Leila Heller, founder of Leila Heller Gallery discusses investing in art in A Collector’s Eye.
    The Wanderlust highlights the best retreats for mountain air and serious slopes, so we can collect our thoughts.
    November’s – The Collectors Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    11 Emirati women taking the lead in the UAE to inspire future generations

    Lifestyle

    by Sarah Joseph
    1 hour ago

    The UAE’s leading women in power breaking down barriers and forging new paths in their respective careers.
    Her Excellency Reem bin KaramDirector of the Nama Foundation for the Advancement of Women

    Her Excellency Reem Bin Karam continually gives back to the UAE community, particularly when it comes to raising breast cancer awareness. In her role as the chairperson of Pink Caravan UAE, Her Excellency explains how breast cancer can occur in both men and women, the main aims of Pink Caravan, the importance of early detection of breast cancer and more.
    Her Excellency Mariam bint Mohammed Saeed Hareb AlmheiriMinister of Climate Change and Environment

    Her Excellency Mariam bint Mohammed Saeed Hareb Almheiri holds a key position for monitoring national food stocks, invest- ing in food technology and following up on international relations. She oversees key measures, policies and initiatives to enhance goods and water security. She is currently representing the UAE in the Food and Agriculture Organisation of the United Nations (FAO) as well as the International Center for Biosaline Agriculture (ICBA).
    Her Excellency Dr. Amal Al QubaisiFirst Arab woman to be President of the Federal National Council

    As the region’s first female leader of a national assembly, Her Excellency Dr. Amal Al Qubaisi has made a difference since she took on this position in 2015. As one of the region’s game-changing visionaries, she has become a leading figure in placing the UAE on the global map.
    Her Excellency Jameela Al MuhairiFirst Emirati woman to become the Minister of State for Public Education Affairs

    Prior to joining the Cabinet, Her Excellency Jameela Al Muhairi helped develop a Quality Assurance System for schools in Dubai, while working as the chief of the Dubai School Inspection Bureau. She also served as the executive director of Dubai Knowledge Village from 2004 to 2008 and has more than 20 years of experience in the education sector.
    Her Excellency Reem Al HashimyDirector-General for the Dubai Expo 2020

    Her Excellency Reem Al Hashimi was hugely instrumental in winning Dubai’s bid to host Expo 2020. As well as being Director-General for the Dubai Expo 2020, she is also the UAE Minister of State for International Cooperation. She became a cabinet minister in 2008. She is also chair of Dubai Cares, a children’s education charity established by Sheikh Mohammed in 2007.
    Her Excellency Ohood bint Khalfan Al RoumiMinister of State for Happiness and Wellbeing

    Since taking up her role as Minister of State for Happiness and Wellbeing in 2016, Her Excellency Ohood bint Khalfan Al Roumi has launched a plethora of initiatives including the 100-day happiness plan and five-month positivity training programme for local CEOs. She has previously held prestigious positions such as the first Arab member of the Global Entrepreneurship Council (GEC) and Director-General of the Prime Minister’s Office.
    Captain Aisha Al MansooriThe UAE’s first female Emirati captain in a commercial airline

    Aisha Al Mansoori became the first Emirati female captain for a commercial airline in August 2022. The groundbreaking appointment by Etihad Airways came after years of hard work and training. She first joined the Etihad Cadet Pilot programme in 2007, being of the two Emirati females in her batch. Captain Aisha took her first flight on an Etihad Airbus A320 to Amman, Jordan to later become the first female UAE national to fly the superjumbo passenger aircraft the Airbus A380 after undergoing a rigorous training programme and completing the requisite flying hours.
    Her Excellency Sheikha Hoor Al QasimiPresident and Director of the Sharjah Art Foundation

    Her Excellency Sheikha Hoor Al Qasimi is a curator who continues to establish herself as a catalyst of change in Sharjah and globally. By creating a platform for contemporary artists, curators, and cultural producers to be recognised, her leadership continues to extend beyond the four walls of art.
    Her Excellency Noura bint Mohammed Al KaabiMinister of Youth and Culture

    Her Excellency Noura bint Mohammed Al Kaabi was appointed the Minister of Youth and Culture in July 2020, after previously holding the title of Minister of State for Federal National Council Affairs from February 2016 to October 2017. Moreover, Al Kaabi was previously appointed as a member of the Federal National Council (FNC) from Abu Dhabi.
    Amna Al QubaisiFirst female Emirati racing driver

    This Emirati racer is no stranger to breaking new ground in motorsport. After making her name during the Abu Dhabi Grand Prix, Amna Al Qubaisi’s success at Yas Marina circuit was one of the major milestones in her motor racing career. Since beginning her career at the age of 14, Al Qubaisi has always lived her life in the fast lane since then. Aim- ing to work her way to reach Formula 1, she has already claimed many achievements such as being the first female and Arab to win an FIA F4 race in 2019.
    Dr. Nadia Al BastakiThe first Emirati woman to be registered as a specialist in Aviation Aerospace medicine

    Paving the way in a male-dominated field, Dr Nadia Al Bastaki became the first UAE national to specialize in aviation medicine. She joined Etihad Airways in 2007 and has been a key figure in developing the airline’s medical centre into a region-leading aeromedical centre.

    October’s – The Pioneer Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    7 of the best vegan-friendly restaurants in Dubai

    Lifestyle

    by Sarah Joseph
    2 hours ago

    For those who follow a plant-based diet or wish to begin, World Vegan Day celebrated on November 1, might be a good place to start.
    With Dubai adopting a healthier approach to dining, it’s important to know where all the must-visit havens are located in the emirate.
    From vegan-friendly menus to completely plant-based concepts that are sure to impress, Emirates Woman has it all covered.
    The True Vegan
    Bounty Beets

    This low-key haven offers a wide range of delicious organic, gluten-free and vegan options to promote one’s overall well-being. The hero dish is the Beetroot Hummus, which is definitely a must-try. Located in Le Meridian Mina Seyahi, this hotspot is definitely one to try for a midweek refresh.
    For more information visit bountybeets.com
    SEVA Experience

    This creative destination was born with a mission to promote wellness and real food, all set in a garden that feels like a true escape. With an emphasis on organic living and seasonal ingredients, the dishes are designed to nourish form the inside out. The hero dish is Tropical Ceviche, as it’s made with careful attention to detail. It’s located on Jumeirah Beach Road and is open daily from 10am to 8pm.
    For more information visit sevaexperience.com
    Soul Sante Café

    From their eggless omelette to a variety of gluten-free meals, here you won’t need to compromise on taste. The hero dish is its one-of-a-kind Eggless Omelette and it’s located in Dubai Marina. It’s open daily from 7am to 9:30pm.
    For more information visit soulsantecafe.com
    Wild & The Moon

    Inspired by the seasons, this chic café has an alchemy of flavours all bursting with vital energy making it a healthy alternative to the urban crowd. From cold-pressed juices to dishes prepped with the best superfoods, each ingredient is ethically sourced. The hero dish is the Rawliflower Salad, which is filled with all the goodness in one bowl. It’s located in Alserkal Avenue, Emaar Boulevard and DIFC (and Paris if you’re travelling).
    For more information visit wildandthemoon.ae
    The Vegan Friendly
    Comptoir 102

    This award-winning ethical concept offers conscious choices with ingredients sourced from local organic farms, serving delicious food while promoting sustainability. From homemade nut milk to its famous smoothies, there’s enough and more for everyone who visits. The hero dish is the Plant-Based Bunless Burger, that is sure to tingle your taste buds. It’s located on Jumeirah Beach Road and is open daily from 8am to 10pm.
    For more information visit comptoir102.com
    The Lime Tree Café

    This local homegrown neighbourhood haven has a bountiful selection of vegan-friendly treats. From beetroot salad to Lime Tree’s vegan version of the legendary carrot cake with coconut frosting this is a destination everyone can enjoy. The hero dish is the Legendary Carrot Cake, which is a must-try for all the sweet tooths. It’s located across multiple venues across Dubai including Jumeirah 1, Town Square, Al Quoz, Motor City, Nakheel Mall, Sheikh Zayed Road and The Springs Souk.
    For more information visit thelimetreecafe.com
    Brunch & Cake

    This weekend favourite has curated a new plant-based menu of widely loved dishes. From the Impossible burger to a delicious Impossible Bolognese, there’s an iconic array of vegan dishes to try. The hero dish the Impossible Bolognese and it’s located at Wasl 51 and The Pointe and is open from Monday to Thursday 8am to 10pm and Friday to Sunday 8am to 11pm.
    For more information visit brunchandcake.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @comptoir102 More

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    How this UAE brand is taking a fresh approach to self-care

    Lifestyle

    by Dan Robinson
    31 mins ago

    Kintsugi offers a wide range of services and workshops for the body, mind and soul and the brand’s founder Metanoia takes us through this innovative concept.

    How do you start your day?
    There are 1,440 minutes in a day, and I use every minute wisely, beginning with my essential morning rituals. I’m passionate about the benefits of routines and forming habits to structure my day. First, expressing gratitude lays the foundation for a meaningful day and being thankful for the day to come ensures a higher vibration. After that, I like to sip some alkaline water, loaded with a high pH, to neutralise the acid levels in my body. I then practice some stretching exercises, letting go of any tension. This is followed by a self-face massage to improve my circulation and detoxify my skin. I use the power of aromas and plants to raise my vibration before my morning prayers and meditation. The Kintsugi body mist composed of rose and tuberose is my go-to. Then, to ensure my vibration is aligned with my goals visually, I dedicate some time to adding to my creative vision boards. My morning routine isn’t complete without a moment to savour a good cup of coffee as it sets the mood for a great day. I used to think that you wake up with an empty mind, but the concept of morning pages by Julia Cameron taught me the power of emptying my mind before the day begins, which is an excellent tool for success. After that, I am ready for my excitement levels to go through the roof as my body receives its daily dose of endorphins with the Tracy Anderson Method, which enables you to achieve the goals you have in mind for your body, but you have to sweat and feel the burn. Meaningfully created playlists power all this because, to me, music is a pathway to utter joy.

    The Kintsugi Space is seven years in the making. Can you tell us more about it?
    Kintsugi began as a desire to share my experiences with my micro-community as I stumbled across education, wisdom, travel, experts, healing, mind mastery and spirituality. I was compelled to share it with more than myself. This was the beginning of many long days and nights using the power of visualization, a positive mindset, and many other tools I had embodied to build this brand piece by piece. I’ve discovered the significance of the number seven, be it Rudolf Steiner’s theory, the power of the number seven in numerology, or the importance of seven years cycle in the human body. The number seven seems to be orbiting me. I am excited about the next chapter; as we complete this cycle, we have already achieved so much greatness.
    How does your role as a founder play into the Kintsugi universe?
    There are many leadership styles. Although I use my left brain to structure my day for success, my essence as a founder is that I lead with the heart. This leadership style allows me to tap into the attributes of that I believe all women embody: kindness, compassion, passion, humility and dedication.
    The Kintsugi Space brings together the elements of mind, body, and soul. What can we expect from the launch?
    You can expect a space that honours community, conversations and deep healing. You can expect a space that will transcend far beyond the four walls in Abu Dhabi. You can expect a sacred space for women that helps fulfill their mental, physical, and spiritual potential. A physical space that showcases bespoke pieces of art evoking a feeling of community and combining energies. This includes an incredible artwork by Mark Evans, illustrating the transformational journey of the feminine sacred depicted in the form of a swan. All women need a safe space to just be, be themselves, be vulnerable and connect to their purpose. We provide that.
    How do you main clarity in life and work practice?
    I created a business that I am passionate about, and it challenges me and pushes me to grow. I am a super self-motivator which enables me to optimize and structure my day for success, rejuvenation, healing and balance. Fitness is my go-to feel-good. It activates energy not just in my body but also in my mind. I believe in the power of movement as a tool to create energy and balance in my life. I also know the value of sleep for rest and recovery. I use the power of prayer to connect to my higher self, finding answers and guidance for all areas of my life.
    What sets Kintsugi apart from other wellness concepts in the Middle East?
    Kintsugi is a new concept for the UAE; it doesn’t exist here. The brand culture, technologies and programming are what sets us apart. Those programmes are designed to take you through the human experience with its success and failures. Kintsugi is an entire universe that is built to support your breakthroughs. Kintsugi is a community, a mindset and a place to discover your greatness.
    Kintsugi also has its own line of artisanal products, what does this entail, and can you describe a few benefits?
    I am particularly fond of our line of teas which I was inspired to create as tea rituals are a big part of my daily routine. When I enjoy a cup of Kintsugi tea, I use the moment as a gateway to connecting with myself, practising mindfulness, and allowing the beautiful plant actives to work their magic. Inspired by numerology, each tea is influenced by the number it bears. From the bold energy of number one to peaceful number six and finishing with number seven, my personal favourite – the most spiritual number of all – is named Joy. The ingredients have been selected from around the world, and curated by me, then hand-blended in the heart of the English countryside.

    Have you had any mentors along the way and if so, what knowledge did they impart?
    My mentors have come in all shapes and sizes. From all corners of the world. I am grateful beyond measure for the many lessons life has taught me in the forms of challenges and highs. Their impact on me is multi-dimensional, just like us. Their words of wisdom continue to shape me. I’m still working through this question: “What is it you plan to do with your one wild and precious life?”
    How did your previous roles support you in being able to work on the launch of Kintsugi?
    My journey has been the seed that began Kintsugi. As I became more curious and committed in life, the more knowledge I gained. Kintsugi was born as a natural progression of wanting to share my findings with other women. My career has not taken form through any one role or mentor but through the series of teachings that my decades on earth have given me. This has taught me patience, resilience and, most importantly, to lead by heart. I love more than anything when I see my growth journey mirrored in the Kintsugi women around me. I know these women will not keep these secrets to themselves but instead spread them like mycelium to the men, women, and children in their lives.
    This is The Pioneer Issue – what does this mean to you?
    The late Sheikh Zayed is a real visionary. As an Emirati woman, I am inspired by his legacy every day. To be a pioneer means to lead with the heart, and with that comes great responsibility. My mission through Kintsugi is to empower women to create a shift in their lives so they can be the torch for other women.
    What does the future hold for Kintsugi?
    Although I have an abundance of visions of how I would like Kintsugi to thrive, one of my greatest teachings has been to remain in the power of now.
    October’s – The Pioneer Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Say This Not That: The Only Email Writing Guide You’ll Ever Need

    Writing a professional email can leave you feeling like you’re walking on eggshells. Especially if you’re new to the working world or have a few prickly coworkers. While no one email is the same, if you master a few basic and professional openings and closings and know what phrases to avoid when writing emails, you’ll soon find that you don’t have to nervously edit every email you send. 
    Picking up good professional habits now will make all of your following workdays so much easier. That’s why we created the only email writing guide you’ll ever need. We’re going to break down the phrases you should avoid in the opening, body, and closing of your emails—as well as what phrases you should use to make sure you nail the landing every time. 

    In this article

    Openings
    How you start an email sets the tone for your entire communication. When writing your next email, consider skipping these intros.
    Sorry to bother you. Are you sorry? Are you bothering them? Probably not. Start off all of your emails from a confident place and never use language that can convince someone they should feel bothered by you. Instead of saying “sorry to bother you”, you can say “I appreciate you taking the time to help me with this presentation before our all-hands meeting.” You can show gratitude for their collaboration without implying you did anything wrong. 
    Per my last email. If you’re following up on a request, this is one of the worst ways to start your follow up email. By now, everyone knows this is a form of not so passive aggression, so instead try “I still need last quarter’s sales numbers. Can you take care of this by the end of day tomorrow?” There’s no need to beat around the bush, you can circle back to what you need without potentially causing any office drama.
    Hey. Stick with “hello” or “hi” so you don’t give off any of those “fresh out of college” vibes.
    Hey guys. Even worse than “hey” is “hey guys” if you’re emailing multiple people. It sounds too casual and while most people won’t assume you mean to exclude female colleagues, this phrase can rub some people the wrong way. Go for “Hi team” or “Hello all” instead when emailing a group. 
    Hope this email finds you well. This greeting is an infamously cliche opening and one that doesn’t really benefit anyone. It comes across as something you have to say, not something you genuinely mean, so usually you’re better off just jumping straight to the point. If you want to add in some pleasantries, try to make it a bit more specific. Like—”I hope your vacation in Hawaii was really relaxing.”

    Body
    As easy as it is to sweat the small things—like whether to start your email with “hello” or “hi”—it’s the meat of your email that really counts. The point of the body of your email is to clearly and concisely relay what you need to say to your recipient, whether that be a request, submitting work, or asking a question. Knowing what phrases to avoid can make the body of your email so much stronger and more effective.
    You will want to pass over this language whenever possible:
    Just. The word “just” weakens your language greatly. You don’t say “I just want to check-in on the status of your deliverables.” That makes it sound like you’re apologizing or as if you feel bad about making your request. Instead you can say “I am checking in on the status of your deliverables.” This language makes it clear you expect a status update. 
    Maybe. Using the term “maybe” in email communications like “Can we maybe meet on Tuesday” or “Can you maybe get your final edits to me by the end of the day”, doesn’t do you any favors. You don’t need to give someone the chance to drop the ball. You will always benefit from clearly asking what you want. They may respond with a “maybe” answer, and if they do, that’s on them. 
    Apologies for the delay. Unless you truly are late on something, there’s no need to apologize in an email for not responding immediately. We live in a world where it feels expected to always be online, but in reality you don’t have to respond to someone’s email within the hour or even within the same day. So you really have nothing to apologize for in most cases.

    Closings
    If you write dozens of emails a day (which many of us do), it can feel like your email closings are getting stale. But just like how now one notices when you wear your favorite pair of jeans three times in a week, no one will notice if you close your email with the same turn of phrase repeatedly. Point being, choose a salutation or two that are professional and that you feel comfortable with and use them as much as you’d like. To remain professional, refrain from using these endings:
    Sincerely. You would use the word “sincerely” when writing a condolence card to a dear friend or a letter to your grandmother, not when communicating with a business colleague. This turn of phrase is way too familiar—try “best”, “regards”, or a simple “thank you”, and then you add your name. 
    Love. Just in case you didn’t know, don’t ever sign off a business email by saying “love”, no matter how good of friends you are with the person receiving the other email. If you want to show some warmth in an email to someone you’re close with, you can say “warm regards”.
    Cheers. Again—this option is just too informal and personal. If you want, before you close out your email, you can add a quick line wishing them a great weekend or that you hope they enjoy that vacation they’re about to embark on, and then you can add a normal salutation.

    Other Helpful Email Tips to Keep in Mind
    Since we’re already on the topics of mastering email communications, let’s run through some other helpful quick tips that can make your emails as polished and effective as possible.
    Keep it brief. People tend to skim emails for high-level details, so whenever possible cut the fluff and keep your email as brief as possible. Bullet points are your friend here. 
    Dive right in. Along the same theme of keeping your email brief, dive straight into your request or debriefing as quickly as possible. We’re all inundated with too many emails, so the easier you can make it for people to process what you need, the better.
    Cut the exclamation points and emojis. Written text can feel harsh, but trust us, no one will think you’re rude if you don’t use exclamation points or emojis. Professional emails don’t need to be dressed up to be considered friendly and appropriate. 
    Tread lightly with reply all. Does everyone on an email chain really need you to respond to every group message with “thanks” or “got it”? Probably not. If you really want to confirm something with the sender, you can remove everyone else from your reply to save their inbox from further clutter. 
    Don’t forget to set your OOO. When you’re going to be out of the office for an extended period of time, it’s important to set an out of office (OOO) message. This message should be brief and clear (this is a running theme) and should address what dates you will be out of the office and who they should contact instead if they need help immediately. 
    Keep the recipient in mind. We’re not going to pretend like every single email you send at work has to meet the highest office etiquette standards. If you’re sending your work bestie a quick note about donuts being in the breakroom, it is okay to use an emoji or exclamation point. Just be careful that you don’t fall into bad habits and accidentally send too casual of an email to someone you don’t know that well or who is much higher up the chain of command than you. Email lives on forever in our digital world, so be careful what you write and who you write it to.
    Best of luck with all your future email endeavors! More

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    The internet’s best reactions to the premiere of Netflix’s Dubai Bling

    Lifestyle

    by Sarah Joseph
    2 hours ago

    The latest reality show to premiere on Netflix is all about Dubai.
    Showcasing the opulent and affluent side of the emirate, Dubai Bling has already taken the world by storm after launching on October 27.
    As one of the most highly anticipated shows, the emirate’s exuberant displays of wealth were accompanied by drama, drama and more drama as each episode progressed.
    With rivalries, romance and a lavish lifestyle being the focal point, the world had a lot to say about the diamond city’s high-flying social circle and whether it’s a façade or not.

    Each protagonist is known for their strong character leading its own dose of friction amongst them and more entertainment for the audience.
    The world binge-watched the show and so did we. By taking the streaming platform by storm, here’s what the internet had to say.

    Zeina will say how she feels to your face and I love that. #DubaiBling pic.twitter.com/iAqAmQlVun
    — maya own business (@saltybuthappy) October 27, 2022

    “My love language is receiving gifts 🎁”
    Say what? How is that YOUR love language, or am I missing something? 🤔 #DubaiBling
    — Nicola Ellegaard (@banafsaji) October 28, 2022

    Dubai Bling is not for financially weak people like myself.🤣🤣
    — Sania (@notyoursania) October 28, 2022

    I’m glad there are more and more reality shows where the men are gossiping and causing drama #DubaiBling #blingempire #sellingoc
    — Basically Like Heather (@maaagicadespell) October 28, 2022

    Ebraheem on Dubai Bling Netflix is just like Kane on Bling Empire. There has to be that one guy that gossips and I’m here for it. pic.twitter.com/RMfcFMQOm3
    — Hachi (@_PetiteAda) October 27, 2022

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram More

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    Meet Najla Al Ansari, co-founder of pioneering UAE concept NOT a SPACE

    Lifestyle

    by Olivia Morris
    3 hours ago

    Najla Al Ansari, co-founder of NOT a SPACE, discusses cultivating communities through creativity throughout the UAE.
    The Story
    A graduate of the American University of Sharjah, UAE, I’m an Emirati serial entrepreneur and co-founder of NOT a SPACE, alongside other side ventures. As an explorer of life, I never intended to become an entrepreneur but I always had the fire in me to take risks. Venturing into my first business, a day spa that was built in 2011, was the biggest risk at only 21 years old. It was hard for me at the beginning with sleepless nights and limited resources but eventually, it all fell into place when you put the hard work into it. Now, I’m creating more spaces and taking more risks has become an addiction and I’m loving it. I believe everyone has a purpose in life and when you connect with that love, that’s when the magic unfolds.

    The Concept
    NOT a SPACE was launched in 2019 right before the pandemic hit with a focus on creating a community to work and play, eat and shop, and get groomed. A space for all to enjoy good music, great coffee and creating more stories and friendships. It is NOT your ordinary hangout place, NOT for egos, NOT for perfection… but a space to feel free and be you. Simply, NOT is a space with a heart, one that brings wild and kind souls together. At NOT, you can find a barbershop, a parlour, a pet grooming spa, and a community cafe right in the centre that brings all humans and pets together through the different events we create and host from music, fashion, wellness, sports, talks and workshops. During winter and summer, NOT pops up in unique locations around the UAE. One that is most popular, is our Al Faya winter annual and magical pop-up located far away in the desert where you can enjoy the breeze, live events, and peaceful mountain views attracting the sunrise explorers, sunset lovers, and the night owls under the starry skies.
    The Creative
    I’ve got both a creative and business mindset. Without being able to explore and create new ideas, I wouldn’t be able to run the business and vice versa. I spend most of my time being inspired by what’s out there and then strategically putting it into a plan to make sure it is feasible and makes financial sense. Especially, in our line of business and space, we rely a lot on creativity which gives us a competitive edge by always being different and ahead of the game in offering new experiences to the community.
    The Philosophy
    I’m a true believer in doing good and it will come back to you in time. And to always go after your dreams because it’s a chance you take on yourself and you are the driver of your own future. Only you can decide what’s good for you, control the speed and be responsible for the choices you make. You are you and that is your superpower to be truly happy.

    The Advice
    If you’ve got an idea but are not sure if it will work, go ahead and jump right in if you truly believe in it. It starts with the first step and the rest will follow. It doesn’t come easy, but it’s a beautiful journey if you do what you love.
    The Hurdles
    When we weren’t generating any revenue, my first business was coming down really fast and almost crashing before I re-strategized and started to look at things differently. This changed my perception of things and I learnt that we need to listen to the market more, invest in the right team and then put a system in place but most importantly, to keep moving and never stop believing.
    The Milestones
    I’m happy with how from starting my business at such a young age to being selected as a board member at the Sharjah Business Women Council, to organizing the first and fastest growing Sharjah Entrepreneurship Festival that takes place every year gathering thousands of like-minded individuals, business owners and aspiring entrepreneurs. Running my own business is a full-time job now at NOT a SPACE and I have never been happier!
    The Mentors
    People from all around the world of different backgrounds, mindsets, cultures and experiences that I meet and learn from every single minute of every single day. Saying yes to new adventures all the time guides you to opportunities, experiences, and learnings to be better every day.
    October’s – The Pioneer Issue – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More