Whether you love them or you don’t, there’s no denying the Kardashian-Jenner family have created an empire for themselves.
They’ve, of course, cultivated their popularity through their hit reality show Keeping Up With The Kardashians, but it’s how they’ve harnessed this popularity to stay relevant and amassed an incredible following on social media.
So much so, it’s how the family is now making their cash.
It was recently announced that KUWTK was set to come to an end at the beginning of next year, after 14 years. And while it’d be fair to assume they make a fair bit of money from their reality show, the amount they make from Instagram is staggering.
Appearing on US TV host David Letterman’s Netflix series , Kim Kardashian West just how powerful her social media following is, as well as her sisters’.
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“We would not be who we are today without Keeping Up With the Kardashians,” she said, discussing the show’s end. “That’s why we continue to share our lives.
“Even if, realistically, we can post something on social media and make more than we do a whole season.”
Yes. They can make more money on social media from a whole season of filming KUWTK. And while Kim didn’t give exact numbers, equating the cost of a social media post to an entire season of a show, we’re guessing that’s a rather large paycheck.
Kris Jenner also discussed the decision to end the long-running reality show in a recent interview with ,
“The world has changed,” the momager explained. “The viewer doesn’t have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real-time.”
