Life
In a refined celebration of elegance and Emirati artistry, Amwaj Jewellery welcomed its most discerning clientele at an exclusive high-end jewellery viewing last month. Hosted in the opulent Royal Suite of Saadiyat Rotana, the event exuded the quiet luxury and sophistication that defines both the brand and its patrons.
Set against the serene backdrop of the Arabian Gulf, the private showcase unveiled Amwaj’s latest high jewellery collection highlighting rare fancy coloured diamonds and one-of-a-kind creations. The intimate setting provided a tranquil escape, curated with exquisite detail to deliver a bespoke experience for a select circle of connoisseurs of craftsmanship, cultural depth, and distinctive design.
More than a showcase, the event offered an immersive journey into the world of Amwaj. Guests engaged with the brand’s creative universe through interactive elements including a live sketch artist who created personalised portraits featuring guests adorned in their favourite Amwaj pieces. A dedicated craftsmanship station brought the artistry of jewellery-making to life demonstrating intricate gem-setting techniques, allowing guests a rare, behind-the-scenes look at the Maison’s meticulous attention to detail.
Founder and designer Fatima Ali Al Dhaheri hosted the event with warmth and elegance, sharing her personal design inspirations and the rich narratives behind the new creations. Her presence underscored the brand’s Emirati soul and commitment to elevating regional craftsmanship on a global stage.
With exclusive consultations and personalised service throughout, the two-day affair was more than an event but a celebration of feminine power, timeless design, and the quiet confidence of women who wear their story with grace.
Amwaj’s latest showcase reaffirms its place at the intersection of exclusivity and elegance—where jewellery becomes both art and identity.
