It’s always amazing to see so many female entrepreneurs emerging from this region, but when they become a massive hit with the Kardashian-Jenners that’s when you know you’ve truly made it.
Dubai-based entrepreneur and influencer, Sophie Katirai, who is also a makeup artist and a jewellery designer, branched out into another career sphere this year – augmented reality (AR).
“I’m an artist and love creating so when I heard that Facebook has opened it’s Spark AR platform to designers I immediately started learning the program and creating my filters,” she tells Emirates Woman on the creation of the filters.
Given that during the height of lockdown everyone was on Instagram ten times more than they were already were – us included – it gave people the opportunity to test out new filters available, and lo and behold Katirai struck celebrity gold.
After launching the ‘Butterfly Pretty’ filter in April, it became an instant hit with all of our favourite A-listers.
While her filters became an instant hit, Katirai admits she wasn’t surprised by the response, but she was surprised it garnered the attention of the ultimate influencer Kylie Jenner, telling EW the makeup mogul’s “attention and support was not something I ever imagined would happen”.
A whole host of others followed including Kim Kardashian West, Khloe Kardashian, Hailey Bieber, Bella Hadid and more became obsessed with the filters.
They’ve become so popular that she’s actually been asked to create specific filters for brands and celebrities, but she’s keeping tight-lipped on who she is working with.
We’ll just have to keep an eye on her Instagram to see who’s lined up to work with her…
