Life
As the Mediterranean sun reaches its glory, Jacquemus unveils the season’s most coveted fashion destination: a breezy, blue-hued boutique nestled along the powder-white sands of Nammos Beach in Mykonos.
More than a mere retail space, this temporary installation—open through summer’s end—represents the perfect confluence of high fashion and idyllic escapism, offering travelers a compelling reason to journey to Greece’s most glamorous island.
The collaboration with legendary beach club Nammos Village positions this pop-up as the centerpiece of Mykonos’ summer social scene. Designed as a contemporary take on traditional Greek kiosks, the structure’s vibrant azure facade mirrors the Aegean Sea, while inside, an exclusive capsule collection captures the essence of Jacquemus’ sun-drenched aesthetic. Lightweight raffia separates, bias-cut silk dresses, and minimalist leather sandals compose a wardrobe made for leisurely lunches at Scorpios and golden-hour cocktails at Alemagou. Each piece serves as both souvenir and sartorial statement—the kind that only gains meaning when worn against Mykonos’ iconic backdrop of whitewashed windmills and cobalt-domed chapels.
What elevates this experience beyond typical holiday shopping is its deliberate immersion in the Nammos ecosystem. Guests can transition seamlessly from browsing the boutique’s curated offerings to securing a coveted daybed at the beach club, where the boundaries between retail therapy and relaxation dissolve. The collection itself—available only at this location—includes special-edition pieces featuring custom Grecian motifs, ensuring visitors return home with more than just memories.
For the fashion-conscious traveler, this collaboration presents a rare opportunity to align one’s itinerary with the industry’s most discerning tastes. The boutique operates on island time (daily from 11 AM until sunset), encouraging visitors to embrace the slow rhythm of Greek summer while indulging in retail moments as carefully composed as their Instagram feeds.
Practicalities underscore the pop-up’s exclusivity: no reservations are required, but Nammos’ VIP hosts can arrange private viewings for those who prefer to shop away from the midday crowds. With direct flights from major European hubs and Mykonos’ reputation as the summer’s most dynamic social stage, Jacquemus’ latest venture offers the ultimate justification for a stylish Mediterranean getaway.
In a season saturated with pop-ups, this one stands apart for ability to crystallize the very essence of summer longing. After all, true luxury lies in experiences that linger long after the tan fades.
