Emirates Man
For the sun-soaked days ahead, rounds up the summer activations, including pop-ups and branded takeovers to check out right now–from Dubai, Abu Dhabi, to Jeddah.
Ray-Ban
Along with the recent launch of the Ray-Ban Meta glasses comes a cool collaboration with Gitano, a modern bohemian Mexican restaurant. Throughout the month of May until June 5, 2025, the J1 Beach hotspot has been transformed and designed to embody Ray-Ban’s free-spirited summer style. Open from 11 am to 1 am on weekdays and 2 am on weekends, the takeover features signature pops of Ray-Ban red that lend a bold accent to the sun beds, pillows, floaties, and towels, plus a cool photo-op mirror experience at one of Dubai’s most vibrant beachfronts.
Amiri
In Jeddah, luxury streetwear brand Amiri brings its West Coast sensibilities to The Jeddah EDITION. With views overlooking the Jeddah Yacht Club and the Formula 1 circuit, the rooftop experience sits at the intersection of fashion, culture, and modern hospitality. This regional takeover debut captures the Californian laidback perspective of Amiri and The Jeddah EDITION’s modern design perspective as seen through the branded touches across the space.
Frescobol Carioca
Located in one of the region’s most loved beach clubs, Twiggy, the club is now home to Frescobol Carioca’s first outpost. With a design concept inspired by Brazilian modernist design principles, the exterior space showcases an organic architecture with geometric wave silhouettes, making for a unique shopping experience while you enjoy the culinary savoir-faire and the acclaimed hospitality experience by Rikas Hospitality Group.
