Life
IN PARTNERSHIP: Samsung has unveiled a sustainability initiative in collaboration with Emirates Nature-WWF, dedicated to preserving the natural ecosystems of the United Arab Emirates.
This partnership seeks to enhance and restore the UAE’s unique landscapes. Under the guidance of e&, Samsung will contribute a percentage of the revenue generated from sales of their latest Galaxy devices via Samsung.com and Etisalat channels to support Emirates Nature-WWF’s vital local conservation projects.
This initiative reflects Samsung’s unwavering commitment to sustainability and environmental protection.
Samsung’s sustainability endeavors extend beyond the surface, as the manufacturing of their Galaxy devices incorporates a significant portion of recycled materials, including plastics derived from discarded fishing nets, water barrels, and PET bottles.
By repurposing these materials, Samsung is creating Galaxy devices that not only deliver top-tier performance but also play a pivotal role in environmental preservation.
Fadi Abu Shamat, Head of the Mobile eXperience Division at Samsung Gulf Electronics, expressed, “At Samsung, we firmly believe in the power of incremental steps. Though these steps may appear small in isolation, their cumulative effect leads us toward a brighter future. This ethos underpins all our sustainability initiatives, as they collectively pave the way for positive change.”
The campaign encompasses an array of Galaxy devices, including the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9, Galaxy Watch 6, and Galaxy S23 Series. These devices are meticulously designed not only for durability and high-performance but also with a strong eco-conscious focus. They incorporate recycled materials, pre-consumer recycled glass and aluminum, and post-consumer recycled plastics, representing Samsung’s unwavering dedication to sustainability.
Mansour Al Ketbi, Director of Strategic Partnerships at Emirates Nature-WWF, expressed his enthusiasm for this strategic partnership. He commented, “As a conservation-focused environmental charity, Emirates Nature-WWF is delighted to collaborate with Samsung on this initiative. By purchasing Samsung products through select channels, customers across the UAE are directly supporting local conservation efforts that deliver transformative benefits for both people and the planet.”
Samsung’s partnership with Emirates Nature-WWF is set to drive sustainable change in the UAE, underscoring the profound impact of collaboration between the corporate world and environmental organizations. It’s a testament to the shared commitment of both entities to a greener and more sustainable future.
