To say AlUla in Saudi Arabia is having a moment is an understatement.
There are already plans in place to revive one resort in the Ashar Valley while Maraya, a multi-purpose all-mirror venue, has bagged an international architecture award and played backdrop to a recent fashion campaign with Kate Moss. Now it’s been revealed that construction has commenced on a new eco-conscious resort.
The Royal Commission for AlUla (RCU) has partnered with community-focused and environmentally-conscious hospitality group Habitas on a 100-room project with the first phase to open at the beginning of 2021.
“This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage,” says Amr AlMadani, CEO of the Royal Commission for AlUla.
The name of the resort is yet to be revealed, but the design will keep in mind the natural surroundings, with rooms presenting a modern take on the heritage of the Kingdom and the communal such as the outdoor pool complimenting the dramatic landscape.
Not only that but there are also plans in place to give back to the local community through training schools and workshops as well as the promotion of local artisans. They will also source local food and host regular conversations on sustainability.
“RCU’s approach to sustainable development aligns very closely to our values and DNA and in our mission to support local communities,” explained Oliver Ripley, CEO of Habitas.
Tourism in Saudi Arabia is still on hold due to the global pandemic, but AlUla is set to open in October this year, eventually boasting 9,400 hotel rooms in total by 2035.
