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    How I got my job as… Founder of a UAE-based floral boutique & PR agency

    This week we speak to Haidi Al Marsumi, Founder and Creative Director of Haidis PR and Haidis Floret, a UAE and UK-based floral boutique and PR agency.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    From bespoke arrangements for events to managing clients through her boutique PR agency, her creative journey is testament to how she’s always ahead of the curve.
    In an exclusive interview with Emirates Woman, we delve deeper into Marsumi’s creative vision, lessons learned, and how her journey in the industry began.
    What was your favourite subject at school?
    English Literature, as I’ve always been fascinated by storytelling and how words can capture deep emotions and create vivid images. This love for literature has influenced the way I approach both branding and floral design, where every detail tells a story.
    What was your first job?
    My unofficial first job was growing up in wedding halls, watching creativity unfold alongside my mother, who was a wedding planner. She would give me small tasks to keep me busy while I watched creativity unfold around me. That early exposure sparked my appreciation for the process behind events. Later, my first official business venture was launching a fashion line as part of the Young Entrepreneur competition by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which gave me invaluable experience in entrepreneurship.
    What brought you to Dubai?
    As I grew up in Dubai, I’ve always known there’s no better place to start a business than here. Even when If I operate in multiple countries, I will always need a base in Dubai because of its unique blend of innovation, culture, and opportunity. This city inspires me to grow my brands while staying connected to a dynamic and ambitious community.
    What inspired you to enter the PR and floral space and launch your brands?
    I hold a Bachelor’s degree in Business Administration with a focus on Marketing and E-commerce, as well as a Master’s in Digital Marketing. I’ve worked across various sectors in marketing, but I found my true passion in PR, especially because it’s closely connected to psychology, something I’m deeply interested in. I wanted to start my own company because nowadays, marketing and PR are often divided into too many confusing labels, sometimes just for sales reasons. But the truth is, PR is a marketing tool, and the real impact in marketing based on consumers psychology and building a real connection as well the image you build for the brand through effective storytelling. I wanted to create a company that combines it all. This space perfectly serves both my passions and creativity. I love organizing events and tying them to a brand’s DNA to create meaningful experiences, and nothing beautifies an event quite like flowers. Floral design is a therapeutic art, one that only true lovers of the craft truly understand.

    Talk us through the concept?
    Haidis.PR is focused on building authentic brand stories through strategic communication. It’s about helping brands connect with their audiences on a deeper level using consumer psychology, storytelling, and tailored brand positioning. Our aim is to create PR that’s not just noise, but a meaningful narrative. Haidis Floret, on the other hand, began organically. During our events, we received so many inquiries from guests asking if they could order the floral arrangements separately. My passion for flowers was obvious through the floral pieces I designed at events, and it felt natural to launch Haidis Floret as its own standalone brand. I wanted to extend the experience beyond corporate events and PR campaigns, to be part of people’s daily celebrations too, whether through online daily floral orders or personal occasions. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember.
    What are the key elements of your role?
    In PR, I craft ideas and build storytelling that carries both emotional and psychological meaning, always connected to the brand’s identity. Whether it’s an event, PR gifting, a photoshoot for a campaign or daily social media content, I act as the creative director behind every concept, making sure it aligns with the message we want to communicate. On the floral side, I design every piece personally, whether it’s for a large-scale event or the website collections. I always create the initial design, then our florists follow that direction. Floral design is a deeply creative process for me, and I see each arrangement as a piece of art, ensuring it reflects the emotion and message behind the occasion. Together, both brands complement each other by blending strategy with creativity, building stories you can see, feel, and remember. Across both sides of the business, I stay closely involved to make sure everything is aligned, intentional, and elevated.

    Talk us through your daily routine.
    I’m an early bird and usually start my day around 5am. On calm, balanced days, I like to begin with a workout, it gives me a positive boost and sets the tone for the rest of the day. On event or shoot days, we often start as early as 6 or 7 AM, making sure the set is ready and the floral designs are executed perfectly. For large installations, the setup can begin two or even three days before the event. My day includes everything from overseeing floral styling to coordinating talent, deliveries, and guest arrangements. In my field, there really isn’t a fixed routine, some days are packed with morning back-to-back shoots and evening events, while others are calm and quiet, giving me time to reset, recharge, and plan.
    What advice do you have for anyone looking to follow in the same footsteps?
    My advice would be to stay authentic to your passion and never stop learning. Focus on building genuine connections with clients, your audience, and your team. Understand the psychology behind consumer behavior; it’s what makes your storytelling truly effective. Most importantly, let everything you do carry valuable sentimental meaning. Remember, you succeed best at things you’re passionate about the most. When you put that energy into your work, people will resonate with it. Also, don’t rush growth and always think long-term success, not short-term.
    Tell us more about the pieces?
    Each piece we create is crafted for a reason, carefully connected to the meaning of the flowers and tied to the personality of the individual or brand. For example, our Haidis.Floret website “Feeling Extra Collection” features giant floral bags designed for the senders who love to give, and for the receivers, it’s for those who love to stand out from the standard. We also create artistic, sculptured floral designs for brands that focus on creativity and bold expression. Every flower has its own meaning, allowing it to speak uniquely for a brand and deepen the emotional connection with its audience.
    What is the best piece of advice you have ever received?
    The best piece of advice I’ve ever received through this field is: instead of making someone else’s dream come true, make yours. This mindset inspired me to start my own company and pursue my true passions. Even if it means more work than an ordinary job, at least I am building something of my own that will last a lifetime with me.
    And what is the worst?
    I think the worst advice I’ve ever gotten is to chase trends for the sake of views, whether for personal branding or brand building. While it might bring quick attention, it often lacks authenticity. It’s much better, even if it takes more time, to build something genuine that people won’t just remember for a few months but will leave a lasting impression and create loyal customers for life.

    What’s the biggest challenge you have had to overcome?
    Throughout my career, I have remained patient and resilient. While I haven’t faced major obstacles so far, some challenges are more mental than practical. For example, not everyone shares my taste or perspective, so sometimes, even if the outcome isn’t exactly as I envision, I need to compromise and truly understand the client’s personality and preferences. It’s essential to incorporate their individuality into the work, even when it differs from my own vision. Additionally, being a perfectionist and working with intense passion can be exhausting. Since not all team members share the same level of passion or attention to detail, I’ve learned that patience and empathy are key to effectively guiding and supporting the team.
    What’s lies ahead for the brand?
    Haidis PR and Haidi Floret are growing in exciting new directions. At Haidis PR, we carefully select projects to ensure each receives our full creative focus and maintains the highest quality. Meanwhile, Haidi Floret operates more freely, reaching a wider audience with everyday floral offerings that bring beauty and meaning into daily life, not just special events. We are expanding into new concepts and locations, both locally and globally, while keeping Dubai at the heart of everything we do.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Got a business idea? Here’s the best co-working spaces in Dubai

    Creative minds always need room to breathe. Especially if you’re launching a new business, co-working spaces are the best place for this.
    While it’s easy to stay at home and work out of your bed, true creativity is put to the test in a co-working space where several entrepreneurs also work from. From community building meet-ups to networking opportunities, these spaces provide a platform to keep the productivity high at all times.
    In an environment bustling with energy, it’s a sign to enroll in one of Dubai’s most sought-after co-working spaces.
    Why are co-working spaces important?
    Overall, co-working spaces are important because they offer flexible, cost-effective alternatives to traditional offices, making them ideal for freelancers, startups, and remote workers. They foster a sense of community and collaboration by bringing together professionals from diverse backgrounds, encouraging networking and innovation. These spaces enhance productivity by providing a structured, professional environment equipped with essential amenities like high-speed internet, meeting rooms, and shared resources. Located in accessible urban areas, many co-working spaces also offer global access, benefiting digital nomads and traveling professionals. Additionally, they support work-life balance and mental well-being by reducing isolation and creating a clear separation between work and home life.
    So, scroll through our guide of co-working spaces to book in Dubai.
    Nasab

    This space is a private haven of work, wellness & leisure spaces located in KOA Canvas, curating a community of entrepreneurs, thought-leaders and gamechangers.
    Location: KOA Canvas, Al WaslWebsite: nasabdubai.com
    The Bureau

    This female-focused coworking space is a productive sanctuary in the center of Dubai. Designed by women, the space has everything from private offices for short-term rentals to dedicated desks with natural light for a clean environment to working in. With cosy phone booths for private calls and an intimate space for private events, this haven ensures a smooth working day without any hindrances. Memberships start at Dhs120 per day and the 3-month membership is priced at Dhs3,200 with upfront payment.
    Location: Gold & Diamond Park, Building 6.Website: thebureaubc.com
    Nomad Day Bar
     
    At 25 Hours, this space is the ideal spot for co-working and casual meetings. This fully knitted co-working space features an open pantry, coffee bar and plenty of modern tech with breathtaking views. With coffee by Nightjar, you’re sure to be productive all-day long. 
    Location: 25 HoursWebsite: nomaddaybar.com/co-working-space
    https://www.nomaddaybar.com/co-working-space
    Techarc
    As a hub for creatives, this co-working space is designed for the community to meet, work and learn. Techarc Space was established by entrepreneurs committed to redefine coworking through affordable solutions tailored to your needs.
    Location: Alserkal Avenue, Warehouse 25Website: alserkal.online
    Nook Co-working Space

    Designed to promote a healthy environment for sports, fitness and wellness, this co-working space is an exciting place for everyone to begin their entrepreneurial journey. From flexible spaces to rent with meeting rooms to dedicated office spaces for a reasonable price every month, this venue has all your needs under one roof. It also comes complete with an onsite gym and studio space with wellness instructors who can train individuals and small groups. Located in One JLT on the 2nd floor, it’s open from Sunday to Thursday 8am to 8pm and Friday and Saturday 9am to 6pm.
    Location: Jumeirah Lake TowersWebsite: nookwork.ae
    AstroLabs
    In need of a venue to expand your business? Known for fostering a collaborative coworking community, AstroLabs offers a range of bespoke training programs, incubators and a private facility to get your head down and work. With practitioner-led courses, entrepreneurs are sure to have a boost in their journey, making the entire work environment and enrolling a seamless process. Located in Parkside Retail level, Cluster R, it’s open daily for 24 hours.
    Location: Jumeirah Lake TowersWebsite: astrolabs.com
    Cloud Spaces

    The UAE’s leading provider of flexible, fully furnished workspaces, has opened its largest location to date at Dubai Mall Fountain Views, strategically located in the heart of Downtown Dubai with stunning views of the Burj Khalifa and direct access to world-class retail and dining. This marks the brand’s sixth GCC location and second in Dubai, reinforcing its expansion in response to growing demand for dynamic, hospitality-led work environments. The new space offers private and semi-private offices, coworking lounges, meeting rooms, and an auditorium, along with concierge-level service and premium amenities. A key highlight is its exclusive, state-of-the-art soundproof podcast studio, purpose-built for high-quality content creation. Designed to foster productivity, creativity, and collaboration, the location also provides flexible membership plans, Ejari registration, and business setup services, making it an ideal destination for entrepreneurs and established businesses alike.
    Location: Dubai MallWebsite: cloudspaces.ae
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram Feature Image: Instagram @jesshunt More

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    Starting a business? Here’s the best co-working spaces in Dubai

    Life

    44 mins ago

    Creative minds always need room to breathe. Especially if you’re launching a new business, co-working spaces are the best place for this.
    While it’s easy to stay at home and work out of your bed, true creativity is put to the test in a co-working space where several entrepreneurs also work from. From community building meet-ups to networking opportunities, these spaces provide a platform to keep the productivity high at all times.
    In an environment bustling with energy, it’s a sign to enroll in one of Dubai’s most sought-after co-working spaces.
    Why are co-working spaces important?
    Overall, co-working spaces are important because they offer flexible, cost-effective alternatives to traditional offices, making them ideal for freelancers, startups, and remote workers. They foster a sense of community and collaboration by bringing together professionals from diverse backgrounds, encouraging networking and innovation. These spaces enhance productivity by providing a structured, professional environment equipped with essential amenities like high-speed internet, meeting rooms, and shared resources. Located in accessible urban areas, many co-working spaces also offer global access, benefiting digital nomads and traveling professionals. Additionally, they support work-life balance and mental well-being by reducing isolation and creating a clear separation between work and home life.
    So, scroll through our guide of co-working spaces to book in Dubai.
    Nasab

    This space is a private haven of work, wellness & leisure spaces located in KOA Canvas, curating a community of entrepreneurs, thought-leaders and gamechangers.
    Location: KOA Canvas, Al WaslWebsite: nasabdubai.com
    The Bureau
    This female-focused coworking space is a productive sanctuary in the center of Dubai. Designed by women, the space has everything from private offices for short-term rentals to dedicated desks with natural light for a clean environment to working in. With cosy phone booths for private calls and an intimate space for private events, this haven ensures a smooth working day without any hindrances. Memberships start at Dhs120 per day and the 3-month membership is priced at Dhs3,200 with upfront payment.
    Location: Gold & Diamond Park, Building 6.Website: thebureaubc.com
    Nomad Day Bar
     
    At 25 Hours, this space is the ideal spot for co-working and casual meetings. This fully knitted co-working space features an open pantry, coffee bar and plenty of modern tech with breathtaking views. With coffee by Nightjar, you’re sure to be productive all-day long. 
    Location: 25 HoursWebsite: nomaddaybar.com/co-working-space
    https://www.nomaddaybar.com/co-working-space
    Techarc
    As a hub for creatives, this co-working space is designed for the community to meet, work and learn. Techarc Space was established by entrepreneurs committed to redefine coworking through affordable solutions tailored to your needs.
    Location: Alserkal Avenue, Warehouse 25Website: alserkal.online
    Nook Co-working Space

    Designed to promote a healthy environment for sports, fitness and wellness, this co-working space is an exciting place for everyone to begin their entrepreneurial journey. From flexible spaces to rent with meeting rooms to dedicated office spaces for a reasonable price every month, this venue has all your needs under one roof. It also comes complete with an onsite gym and studio space with wellness instructors who can train individuals and small groups. Located in One JLT on the 2nd floor, it’s open from Sunday to Thursday 8am to 8pm and Friday and Saturday 9am to 6pm.
    Location: Jumeirah Lake TowersWebsite: nookwork.ae
    AstroLabs
    In need of a venue to expand your business? Known for fostering a collaborative coworking community, AstroLabs offers a range of bespoke training programs, incubators and a private facility to get your head down and work. With practitioner-led courses, entrepreneurs are sure to have a boost in their journey, making the entire work environment and enrolling a seamless process. Located in Parkside Retail level, Cluster R, it’s open daily for 24 hours.
    Location: Jumeirah Lake TowersWebsite: astrolabs.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Instagram Feature Image: Instagram @jesshunt More

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    7 empowering female Saudi artists you need to know about

    Life

    33 mins ago

    With a budding art culture sweeping the Kingdom of Saudi Arabia, there are several noteworthy Saudi artists who have made an impact in the creative industry.
    From paintings to installations displayed at various exhibitions, these artists are part of the Kingdom’s urban landscape as important messages are conveyed through each piece created.
    Manal AlDowayan

    From capturing highly skilled women working in her highly acclaimed I Am series (2005) to recording fatal accidents involving women school teachers, Manal Al Dowayan highlights unjust social customs through her pieces while also offering channels for women in the Kingdom through her workshops. By addressing her plea of change through her works of art, Manal has also participated in exhibitions regionally at renowned institutions such as the Sharjah Art Foundation.
    To find out more details about her work visit manaldowayan.com
    Huda Beydoun

    The Saudi artist and photographer began her career by teaching children with autism and then eventually ventured into her passion for photography. Capturing the images of the lives of illegal immigrants in Saudi Arabia, her work was published in a series entitled Documenting The Undocumented. After honing her craft, Huda has also started her own agency.
    Mawadah Muhtasib

    Jeddah-based artist Mawdah Muhtasib has always been passionate about art since an early age and has been celebrated for her distinguished paintings across the globe. she also created the first-ever Arabic Calligraffiti typeface that is a combination of Calligraffiti paintings and mirrored Arabic letters. Madwash’s Calligraffiti is a beautiful decorative contemporary Arabic handwritten typeface that is exclusively and exceptionally written from left to right. It is a celebration of a merge of two eras, the legacy of Arabic Calligraphy and the progressiveness of graffiti Art.
    To find out more details about her work visit mawadahmuhtasib.com
    Noura Bouzo

    While not only co-founding the first Arts and Culture magazine in Saudi Arabia and becoming its creative director, Noura is a full-time artist who presents her work at various exhibitions. Known for her most recent exhibition ‘A Miniature (Af)fair, Noura’s works largely cast light on modern Saudi society, making her one of the most playful artists of her time.
    To find out more details about her work visit nourabouzo.com
    Raeda Ashour

    Specializing in miniatures, motifs and Islamic decorative units, Raeda Ashour uses her strong visual sense to incorporate elements inspired by the old Arabian cities with its famous architectural and aesthetic features, as she closely delves into the subject through her practice. By honing her own style through her background, Raeda is highly respected in the art realm for her impactful work.
    For more information visit raedaashour.com
    Sarah Al-Abdali

    Emerging as one of the kingdom’s first street artists, Sarah’s work explores Arab culture and Islamic philosophy in every realm through innovative sources of demonstration such as illustration, painting, ceramics, woodwork, drawing and painting. With her deep appreciation for the land and heritage of her home, Abdali experiments with traditional crafts of the Islamic world as seen in exhibitions around the country.
    To find more details about her work visit sarahalabdali.com
    Lulwah Al-Homoud

    Known as a pioneer in the art industry in Saudi Arabia, Lulwah Al Homoud explores the world of calligraphy and Islamic philosophy carefully through her work. Having published books organizing exhibitions and promoting cross-cultural research, Al Homoud presents a fluid movement through her work which represents both simpleness and complexity, as each piece is balanced.
    To find out more details of her work visit lulwahalhomoud.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @lulwah_al_homoud More

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    7 creative hotspots to visit ASAP in Dubai

    Life

    by Sarah Joseph
    51 seconds ago

    If you’re stuck in the rut of the same routine every morning and need a break to get those creative juices flowing, we’re here to help.
    From stimulating discussions on though-provoking subjects to art galleries showcasing the world of notable artists, Dubai is never short of venues to feel rejuvenated.
    Whether you’re an art fanatic or enjoy taking part in various workshops, there’s enough and more to ensure, your skills are used and you can learn from the experts to simply take a break from your phone.
    So, to revamp your daily routine, here are the editor-approved creative spots to visit with exclusive programmes this month.
    TODA

    TODA is the UAE’s first 360° hub that strives to enrich the cultural landscape, combining art & technology. From classical masterpieces to various digital shows, wellness and creative sessions, guests can art like never before with its various interpretations. Located at Souk Madinat, Jumeirah, the ticket prices range from Dhs72 to Dhs350.
    For more information visit toda.ae
    Cinema Akil

    The fully-fledged arthouse cinema brings people from all around the world together to enjoy films ranging from classics to regional films. Being the GCC’s first arthouse cinema, it aims to create awareness and interest in film and the cinematic arts. Having opened its first permanent location in Al Quoz, Dubai, this platform showcases directors and filmmakers across the decades. It’s located in Warehouse 68. Ticket prices start at Dhs50 exclusive of VAT and can be purchased online, with movies focused on different themes each month. Additionally, for a snack break, Project Chaiwala serves a variety of teas including their signature and Karak along with other dishes to indulge in during the show.
    For more information visit cinemaakil.com
    The Jam Jar

    If you want to unleash your inner Picasso, this is the place to visit. By contributing to Dubai’s art scene, The Jam Jar is a community arts space that engages audiences, promotes local artists, and supports the development of Dubai’s art scene through extensive art programmes, community projects and educational initiatives. By building a bridge between arts and education, this multi-functional space offers the region’s first DIY painting studio, which is accessible to people across different ages. It’s open from Monday to Thursday 10am to 7pm, Friday from 2pm to 8pm and Saturday from 10am to 7pm and is located in Unit H74. Canvas’ start at Dhs100 for the small one with supplies such as paintbrushes and paints to ensure visitors can embark on a creative journey as they switch off and paint.
    For more information visit thejamjardubai.com
    Jameel Arts Centre

    This independent institution is dedicated to exhibiting contemporary art. Positioned as a new creative destination in the city, and a hub for educational initiatives and cultural events, Jameel Arts Centre includes an open-access research library dedicated to artists and cultural movements of the Arab world, plus project and commissions spaces, a roof-top terrace, writer’s studio, members’ lounge, a chic café known as Teible along with a sculpture park.
    For more information visit jameelartscenter.org
    The Mud House

    Whether you’re an absolute beginner or a seasoned potter, there’s no end to pottery making at this one-of-a-kind studio. The experienced staff will take visitors through each step from centering and wedging to pulling and trimming for the wheel throwing class and they will guide you through each step of the process, from Pinching and Coiling to Slab Building and Slump Molding for the hand building class. Located in Warehouse No. 2 in Al Quoz Industrial 3, behind Dubai Garden Centre, it’s open from Tuesday 2pm to 8pm, Wednesday to Sunday 10am to 8pm and is closed on Monday. Prices for one single session start at Dhs210 per person.
    For more information visit mudhousestudio.com
    Paus; Wellness + Community

    This quaint wellness space offers a series of stimulation sessions on different thought-provoking topics each month. Known as Matcha Mornings and Chai Chats, guests can engage in conversations with different individuals to expand their understanding on each topic. This month, guests can explore the intriguing topic: ‘Optimist or Realist: Shaping Perspectives on Life’ on July 27, from 8-9pm and delve into the topic: ‘Ignorance is Bliss: Unveiling the Role of Ignorance in Personal Growth’ on on July 30, from 11am to 12pm. Each session is priced at Dhs35 per person and can be booked online along with a complimentary matcha.
    For more information visit pausdxb.com
    Oo La La

    In the mood for creating your own fragrance? Use the Oo Fragrance Table to select ingredients and build up your own fragrance formula. 1000’s unique olfactory combinations can be crafted. From workshops to collaborations with luxury fashion brands, Oo La Lab hosts several sensorial workshop sessions for people to enjoy with friends, family or even alone. Located in Warehouse 58, it’s open from Wednesday to Sunday 12pm to 7pm. The candle mixology workshops are priced at Dhs400 per person and the fragrance design and mixology group session is priced at Dhs400.
    For more information visit oola-lab.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @_banankaa More

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    7 hotspots in Dubai to feel creative this winter

    Life

    by Sarah Joseph
    1 hour ago

    If you’re stuck in the rut of the same routine every morning and need a break to get those creative juices flowing, we’re here to help.
    From stimulating discussions on though-provoking subjects to art galleries showcasing the world of notable artists, Dubai is never short of venues to feel rejuvenated.
    Whether you’re an art fanatic or enjoy taking part in various workshops, there’s enough and more to ensure, your skills are used and you can learn from the experts to simply take a break from your phone.
    So, to revamp your daily routine, here are the editor-approved creative spots to visit with exclusive programmes this month.
    TODA

    TODA is the UAE’s first 360° hub that strives to enrich the cultural landscape, combining art & technology. From classical masterpieces to various digital shows, wellness and creative sessions, guests can art like never before with its various interpretations. Located at Souk Madinat, Jumeirah, the ticket prices range from Dhs72 to Dhs350.
    For more information visit toda.ae
    Cinema Akil

    The fully-fledged arthouse cinema brings people from all around the world together to enjoy films ranging from classics to regional films. Being the GCC’s first arthouse cinema, it aims to create awareness and interest in film and the cinematic arts. Having opened its first permanent location in Al Quoz, Dubai, this platform showcases directors and filmmakers across the decades. It’s located in Warehouse 68. Ticket prices start at Dhs50 exclusive of VAT and can be purchased online, with movies focused on different themes each month. Additionally, for a snack break, Project Chaiwala serves a variety of teas including their signature and Karak along with other dishes to indulge in during the show.
    For more information visit cinemaakil.com
    The Jam Jar

    If you want to unleash your inner Picasso, this is the place to visit. By contributing to Dubai’s art scene, The Jam Jar is a community arts space that engages audiences, promotes local artists, and supports the development of Dubai’s art scene through extensive art programmes, community projects and educational initiatives. By building a bridge between arts and education, this multi-functional space offers the region’s first DIY painting studio, which is accessible to people across different ages. It’s open from Monday to Thursday 10am to 7pm, Friday from 2pm to 8pm and Saturday from 10am to 7pm and is located in Unit H74. Canvas’ start at Dhs100 for the small one with supplies such as paintbrushes and paints to ensure visitors can embark on a creative journey as they switch off and paint.
    For more information visit thejamjardubai.com
    Jameel Arts Centre

    This independent institution is dedicated to exhibiting contemporary art. Positioned as a new creative destination in the city, and a hub for educational initiatives and cultural events, Jameel Arts Centre includes an open-access research library dedicated to artists and cultural movements of the Arab world, plus project and commissions spaces, a roof-top terrace, writer’s studio, members’ lounge, a chic café known as Teible along with a sculpture park.
    For more information visit jameelartscenter.org
    The Mud House

    Whether you’re an absolute beginner or a seasoned potter, there’s no end to pottery making at this one-of-a-kind studio. The experienced staff will take visitors through each step from centering and wedging to pulling and trimming for the wheel throwing class and they will guide you through each step of the process, from Pinching and Coiling to Slab Building and Slump Molding for the hand building class. Located in Warehouse No. 2 in Al Quoz Industrial 3, behind Dubai Garden Centre, it’s open from Tuesday 2pm to 8pm, Wednesday to Sunday 10am to 8pm and is closed on Monday. Prices for one single session start at Dhs210 per person.
    For more information visit mudhousestudio.com
    Paus; Wellness + Community

    This quaint wellness space offers a series of stimulation sessions on different thought-provoking topics each month. Known as Matcha Mornings and Chai Chats, guests can engage in conversations with different individuals to expand their understanding on each topic. This month, guests can explore the intriguing topic: ‘Optimist or Realist: Shaping Perspectives on Life’ on July 27, from 8-9pm and delve into the topic: ‘Ignorance is Bliss: Unveiling the Role of Ignorance in Personal Growth’ on on July 30, from 11am to 12pm. Each session is priced at Dhs35 per person and can be booked online along with a complimentary matcha.
    For more information visit pausdxb.com
    Oo La La

    In the mood for creating your own fragrance? Use the Oo Fragrance Table to select ingredients and build up your own fragrance formula. 1000’s unique olfactory combinations can be crafted. From workshops to collaborations with luxury fashion brands, Oo La Lab hosts several sensorial workshop sessions for people to enjoy with friends, family or even alone. Located in Warehouse 58, it’s open from Wednesday to Sunday 12pm to 7pm. The candle mixology workshops are priced at Dhs400 per person and the fragrance design and mixology group session is priced at Dhs400.
    For more information visit oola-lab.com
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied & Feature Image: Instagram @_banankaa More

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    How this Emirati artist and designer merges heritage with modernity

    Fashion

    by Camille Macawili
    3 hours ago

    With a honed eye and innate artistic sensibility, Emirati artist and designer Yasmin Al Mulla bridges the gap between heritage and modernity across her creative disciplines.
    What do the first 30 minutes of your day look like, your morning routine?
    My morning routine is a revitalising start to each day. I begin by drinking 500ml of water to hydrate and refresh my body. After a refreshing shower and skincare routine, I savour a warm matcha while planning my day and checking messages. This ritual energises me, ensuring I’m ready to take on whatever the day brings before I head to the office.
    What is your design philosophy and how do you approach it?
    My design philosophy revolves around creating meaningful and impactful pieces that resonate with people on a personal level. I believe that design should not only be visually appealing, but also tell a story and evoke emotions. Drawing inspiration from the captivating culture of the UAE and the Middle East, my art creations seamlessly blend with the remarkable legacy of the brands I collaborate with. I make sure my work pays homage to the UAE while embracing and merging with the rich Emirati culture. Infused with a profound appreciation for the surrounding beauty and the intricate details found in traditional Emirati art and design, my vision encompasses a contemporary and artistic approach, resulting in elevated and luxurious art and fashion.

    Where does your creative process as a fashion designer start?
    My creative process as a fashion designer and artist starts with inspiration. This could come from nature, art, occasion, architecture, or personal experiences or anything in between. I sketch and brainstorm ideas, exploring different concepts and styles. Next, I research and develop my ideas, considering materials, techniques, and practicality.

    Are you more intuitive or more analytical when designing? How do you balance the creative and commercial sides of the business, and do you feel more drawn to one over the other?
    In my design process, creativity is key. I balance intuition and analysis, believing that thinking things through enhances creativity. When managing my two companies, YNM (the clothing label) and Yasmin Al Mulla Design Firm (the art firm), creativity is my focus. While the commercial side is important for business, I prioritise creativity as the driver of innovation and uniqueness.

    Is it sometimes difficult to then translate those inspirations and ideas to a larger team?
    Sometimes, translating inspirations and ideas to a larger team can be challenging. However, I never pay much attention to the difficulties as long as I have the passion and drive to pursue my vision.
    Who do you look up to when it comes to aesthetics?
    When it comes to aesthetics, I draw inspiration from a variety of sources, includ- ing nature, architecture, and cultural influences. I admire the way these elements effortlessly blend form and function, creating beauty and harmony in their own unique way.
    Is travelling regularly also an important aspect of your creative process?
    Absolutely, travelling regularly is an important aspect of my creative process. Experiencing new cultures, landscapes, and ways of life provides me with fresh perspectives and inspires new ideas.
    Have you always been a creative soul in this way?
    Yes, I have always been a creative soul. From a young age, I have been drawn to art, design, and expressing myself creatively in various forms. This passion has stayed with me throughout my life and continues to drive me in my work today.
    How do you curate a creative environment for yourself – are there mindfulness tools and practices that help you fuel your creativity?
    Creating a beautiful environment for my creativity is crucial. I achieve this by curating inspiring spaces in my home and office and surrounding myself with meaningful sources of inspiration and intriguing objects. Additionally, I use mindfulness techniques to enhance my creativity. Activities like working out and practising pilates, and yoga help me clear my mind, improve my focus, and access my inner creativity.

    “I aim to bridge both cultures, creating connections that celebrate and honour the rich heritage of the UAE while embracing the global influences that inspire me”

    You’ve had multiple inter-industry collaborations. What’s on the horizon for YNM and for yourself?
    YNM (the clothing label) and Yasmin Al Mulla Design Firm (the art firm) are two different entities, and I am pleased with the direction each company is taking. YNM continues to innovate in the fashion industry, while Yasmin Al Mulla Design Firm focuses on bespoke creative projects. My ultimate goal with my collaborations has always been, and will continue to be, to connect the beauty of international brands with the legacy of my culture. I aim to bridge both cultures, creating connections that celebrate and honour the rich heritage of the UAE while embracing the global influences that inspire me.
    This is The Creativity Issue – how do you push yourself out of your creative comfort zone?
    In the world of creativity, artists often step beyond their boundaries to explore new mediums and techniques to expand their creative footprint.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    May’s – The Creativity Issue with Tiffany & Co. – Download Now
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    7 inspiring women share how they fuel their creative spirit

    Whether in the realm of art or design, food and fashion, these talents have stayed true to themselves and, in doing so, have pushed the boundaries of their respective fields.To delve into their story, Emirates Woman speaks to them to understand what keeps them inspired and how they continue to empower women around them.Layla KardanArtist, Creative Director & EntrepreneurWhat inspires you to be creative?Everything – from beauty, my family, nature, my experiences – good & pain, grief and loss and all the emotions in between. A lot of my first music was inspired by personal loss & pain into growth and blossoming as a woman. My second project was more about heartbreak and also standing for my beliefs with a kind of aggressive tone, and my latest project is so much about the world as I see it. It really just depends on where I am in life and what I’m experiencing. Now that I’m settled as a wife and mother I feel I’m making music from a more grounded place. Creativity fuels me and makes me feel so much elation and release. I guess it’s so much a part of my DNA that if I’m not being creative in one form or another I start to feel stifled.In which space do you feel most creative?The studio – be it a music studio or a dance rehearsal space where we create our shows. I recently traveled to an amazing music residency studio in the South of France called Limusic and produced 5 songs in 4 days – that kind of setting is ideal and being in nature surrounded by the most amazing talents is so good for my soul and freedom of expression, but I don’t always have that time, space and luxury so I have learnt how to work from wherever possible. Being home is just the biggest challenge as I get distracted by my son and wanting to play with him.How do you refuel your creativity?Travel for sure. Experiencing new cultures and elements of culture like music, dance and visual arts is so inspiring for me and ignites creativity within me.I also feel really recharged when I get space and time to relax and reflect on my thoughts and what I want to express. Michaelangelo and other great artists/thinkers used to carve out up to 4hrs a day for just creative thinking, so I try to draw inspiration from greats and look for moments where I can explore concepts in my mind and share these ideas with my nearest and dearest creators I collaborate with to bring these ideas to life. It’s also important to have daily practices like journaling and play to keep the spark alive.Tracy HarmoushCo-founder – MamaboozaWhat inspires you to be creative?The success stories of people who have done it before me. It maps out the possibility of who I can be. It sometimes takes 1 sentence in a book or 1 story of someone’s journey, to ignite a little fire in me that opens up my creativity. When I’m feeling stuck or uninspired, without fail, a new book, a new course, or a new success story opens my mind to new possibilities.In which space do you feel most creative?In building a brand and its story from the ground up. And as a writer and speaker, finding the right words and message to motivate the power of adopting a growth mindset.How do you refuel your creativity?A really good book. A really good podcast. A great adventure trip where I reconnect to earth, out in the wild, in the jungle, the dessert, the mountains, or the beach. Take me out of the city and I’ll find my fuel.Dr. Rhona EskanderFounder – Chelsea Dental ClinicWhat inspires you to be creative?My creativity is deeply rooted in nature and biology. The vibrant trees, delicate flowers, and dynamic wildlife in my surroundings constantly fuel my imagination. In my dental practice, this translates into a quest to mimic nature’s intricacy and beauty in every case I handle. My approach integrates the precision of dentistry with the aesthetics of the natural world. Additionally, my Instagram presence is influenced by other content creators, where I strive to blend scientific insight with visual appeal, creating content that educates and fascinates.In which space do you feel most creative?The place where my creativity thrives the most is in my dental clinic, which was exquisitely designed by my sister, Tanya Eskander. Drawing inspiration from elements like enamel and bone, she has created a space that embodies beauty and tranquillity, enhancing my ability to focus and innovate. This serene environment is pivotal in my creative process. Additionally, I find creative solace near water; walking along the canal in Warwick Avenue is a ritual that helps me clear my mind and gather new ideas.How do you refuel your creativity?To replenish my creative energy, I make it a priority to step away from urban settings and immerse myself in tranquil, natural environments. This detachment from the hustle of city life allows me to reconnect with my creative sources and return refreshed. Whether it’s a quiet retreat into the countryside or simply a day spent by a serene lake, being in nature is essential for rejuvenating my creative spirit and maintaining my mental well-being.Sarah Al AlagroobiSocio-anthropological researcher, Educator, Author & ArtistWhat inspires you to be creative?Creativity is a state of mind. I find creativity moves alongside curiosity. If you are inherently a curious person, then you will constantly be calling things into question and wanting to understand the world around you. Your understanding will be whatever is projected out into the world and so the ‘inspiration’ is the ‘interpretation’ of that curiosity. Exploring this curiosity allows you to form new ideas and see things from different perspectives, transforming ordinary observations into creation.In which space do you feel most creative?I feel the most creative when two completely unrelated constructs collide in a space. That space could be hypothetical, if you were to picture it as a Venn diagram, it would be the part that intersects, the middle ground, which is unchartered territory. This intersection is often described by Carl Yung as the integration of the shadow or rather the reconciliation of the ‘third’, you have the first construct, the second construct and then the third, which is how both collapse into one another to form this new normal. That ‘sweet spot’ is the space where I feel is the most creative.How do you refuel your creativity?The most important thing you can do for yourself is keep your head down and focus on your craft. I also find that stepping away from work and engaging in completely different activities can replenish my creative energy. Whether it’s reading, drumming, or spending time in a new environment, these experiences refresh my perspective and motivate new creative insights. You need to take time for yourself in order to regroup, and sometimes that means doing nothing at all.Nina BrianceFounder – Cult MiaWhat inspires you to be creative?As the founder and CEO for a fashion brand, my inspiration for creativity comes from the intersection of passion and purpose – a desire to create an exceptional platform that celebrates unique fashion, underpinned by the right values. Every opportunity and challenge that I have encountered as an entrepreneur has been an opportunity for innovation. I’ve taken inspiration from a wide range of sources: discussions with entrepreneurs that I admire, insights from industry leaders, and moments of introspection. As a leader, I’m committed to nurturing a culture of creativity within our team, with the aim of empowering them to push the Cult Mia boundaries. Together, we share the passion for building a purpose-driven business that ultimately is what propels my creativity.In which space do you feel most creative?As a founder, I feel most creatively charged in dynamic environments that pulse with energy and innovation. Whether it’s the buzz of our office during brainstorming sessions or being challenged by our advisors on our growth plans, I thrive on the excitement and exchange of ideas. I’ve discovered that my creativity comes to life most when I’m navigating uncharted territory, challenged to unearth bright spots, and asked to tackle fresh problems. Being able to wear different hats and knowing that no day is the same in my role gives me the most energy and is the space where I feel most creative.How do you refuel your creativity?Refuelling my creativitiy has been essential for sustaining momentum and innovation. I’ve found that immersing myself in experiences completely unrelated to Cult Mia, whether it’s exploring art galleries or simply spending time outdoors, sparks refreshed perspectives and renewed inspiration. I also try to carve out time for introspection and self-care. Whether it’s through exercise, or just disconnecting from my phone, some down time allows me to recharge mentally and emotionally, refueling my creativity.Lilian AfsharFounder & Creative Director – L’ AfsharWhat inspires you to be creative?I have this innate drive to weave together sources of inspiration and transform them into tangible creations. Creating is simply my passion.In which space do you feel most creative?Specifically at Paul Bert Serpette, an antique market in Paris.How do you refuel your creativity?By feeding my curious mind either by going to a museum, diving into a topic that interests me, the opera. When I’m in a new city that element of discovery and the unknown instantly refuels. I will never forget my first trip to Tokyo, it’s my favorite city to get lost in.– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and InstagramApril’s – The Abundance Issue with Louis Vuitton – Download NowImages: Supplied  More