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    Saudi Arabia’s new female-led tourism campaign is a must-watch

    The Kingdom of Saudi Arabia has just released its new tourism campaign and it’s a must-watch.
    Showcasing the country’s first UNESCO World Heritage Site, AlUla, a story is told through an all-female film titled The World’s Masterpiece. It highlights a young Saudi woman depicted as a true explorer charting the unknown.

    The movie was directed by the well-known French filmmaker and photographer Bruno Aveillan, as it aims to showcase and unharness the beauty of this ancient heritage site. As Saudi Arabia is all set to reopen for international travel on March 31, the video beautifully portrays the key sites in the kingdom to travellers.
    Topping the bucket list for global destinations with cutting-edge art installations, a legacy of 7,000 years of human civilizations and stunning natural rock formations and canyons, AlUla is the first of the big Saudi Vision 2030 initiative of welcome visitors in the region.
    From a diverse itinerary including nature-filled walks to art festivals and food trucks, there’s enough and more for both domestic and international travellers throughout. With a dig into the archives, visitors can explore busy bazaar stalls, book sightseeing tours and unravel a trek to the Adventure Trail as they explore the recently opened AlUla Bike Park while making most of the midnight sky.
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    “The World’s Masterpiece is a play on both the skilful artistry of ancient civilisations who carved elaborate artworks into the rocky outcrops, as well as the pure and unspoilt beauty of the geological rock formations and landscapes sculpted by nature,” Phillip Jones, the chief destination management and marketing officer at Al Ula Royal Commission (RCU), said.
    This carefully curated campaign highlights AlUla’s old town which reopens in February and Jebel Al Fil (Elephant rock) which spans over 22,000 square kilometres and is also home to three luxurious hotels by Aman Resorts International, allowing visitors to plan ahead of their visit with the new facilities at the site.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature image Instagram @experiencealula More

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    Sheikh Mohammed and Sheikh Mohamed bin Zayed’s messages on COVID-19 vaccinations

    As over one million vaccinations have already been administered in the UAE, leaders of the country have issued messages to the public.
    His Highness Sheikh Mohammed Bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed Bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces both issued messages via their social media channels to the public about getting the available COVID-19 vaccines.
    READ: Here’s where you can get the free Pfizer COVID-19 vaccine in Dubai
     Taking to Twitter, the Ruler of Dubai said that the UAE had “made great strides” in combatting the global pandemic.

    “Today, we are ranked the second globally in the vaccine administration rates,” he said. “Taking the vaccine is every individual’s responsibility to protect their health, families and wider society.”

    The UAE has made great strides in controlling the COVID-19 pandemic. Today, we are ranked the second globally in the vaccine administration rates. Taking the vaccine is every individual’s responsibility to protect their health, families and wider society.
    — HH Sheikh Mohammed (@HHShkMohd) January 12, 2021

    Meanwhile, Sheikh Mohamed bin Zayed praised the frontline workers in the UAE for administering over one million vaccines in the UAE already.
    “Thanks to the tremendous efforts of our frontline heroes, 1,275,000 vaccinations have already been provided to UAE citizens and residents,” he said. “We hope that with vaccinations picking up pace we will reach the point of full recovery in the shortest possible time.”

    Thanks to the tremendous efforts of our frontline heroes, 1,275,000 vaccinations have already been provided to UAE citizens and residents. We hope that with vaccinations picking up pace we will reach the point of full recovery in the shortest possible time.
    — محمد بن زايد (@MohamedBinZayed) January 12, 2021

    COVID-19 vaccines in the UAE
    Just before Christmas, it was announced that the COVID-19 Pfizer-BioNTech vaccine was approved to be administered in Dubai.
    This approval of the Pfizer-BioNTech vaccine came after a trial began in the UAE over the summer testing the Sinopharm vaccine.
    After three months after the COVID-19 vaccine began to be administered in the UAE a couple of months ago, and it’s now been determined that it is 86 per cent effective following the trials.
    The Sinopharm vaccine has been officially registered in the UAE, with health authorities saying that the “analysis [from the trial of 31,000 people] shows no serious safety concerns”.
    High-up government officials including His Highness Sheikh Mohammed bin Rashid al Maktoum, the Vice President and Prime Minister of the UAE and the Ruler of Dubai, Her Excellency Noura bint Mohammed Al Kaab, the Minister of Culture and Youth and more have already received the vaccine.
    The administering of the Pfizer jab is now well underway too and many government officials have received the vaccine including the Director-General of the Government of Dubai Media Office (GDMO) Her Excellency Mona Al Marri, who received it last week.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature Image: WAM More

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    8 key interior pieces to give your home a refresh for 2021

    IN PARTNERSHIP: As it’s the start of a new year, it’s the perfect time to breathe some new life into your home, giving you the ultimate clean slate to start 2021.
    AMARA’s upmarket SS21 furniture collections are sure to suit any taste while offering a range of contemporary pieces for the perfect revamp.

    From the most exciting collections all at the heart of AMARA ranging over 300 unmissable brands along with the perfect interior inspiration. With new brands added weekly to their website, you’ll always be up-to-date with the latest interior trends.
    The concept helps you create the perfect home with unique brands designed by AMARA such as Global Explorer, Retreat and Luxe this season.
    Global Explorer

    This carefully curated brand calls for sophisticatedly sleek aesthetics while emphasising on its ethos with woven prints, tactile embellishments and unforgettable experiences across every interior category.
    Retreat

    Using sustainable fabrics for that added rustic element, this brand offers neutral tones and organic materials for a relaxed setting with classic checks and soft textures while being made for every room in your interior.
    Luxe

    From faux fur materials to luxurious marble elements, Luxe is a beautifully assured brand with timeless animal prints that are sure to create a statement in any home. With confident colours and textures, being a focal theme of the brand, they are certain added elements that will get your home noticed.
    The Hero Buys
    With so much to choose from at AMARA, we’ve narrowed down eight hero buys which are on our wishlist for our home refresh in 2021.

    Luxe Leather magazine basket in gold & black, Dhs378

    Retreat Float 18 E27 pendant in copper, Dhs657

    Global Explorer Charred log candle stand, Dhs202

    Global Explorer Metal Hammered Bowl, Dhs227

    Global Explorer Silver Coil Napkin Ring – Set of 4, Dhs126

    Global Explorer Omber round vase, Dhs252

    Luxe Leather studded drawers in black, Dhs2,213

    Retreat Rope handled carrying basket, Dhs277

    Visit amara.com/ae now to view all of their incredible home interior collections. For more interior inspiration follow AMARA on Instagram – @amaraliving.
    – For more about Dubai’s lifestyle, news and fashion scene follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    10 incredible women reveal how they’re channelling positivity in 2021

    January’s – ‘The Positivity Issue’ – Download Now
    As we start a new year, we ask some of the most inspiring women we know how they will be embodying positivity in 2021.
    Her Highness Sheikha Latifah Al MaktoumEquestrian Athlete@lati_mak

    How do you implement positivity into your life?
    Positivity or a positive mindset is something I work with on a daily basis. I think it’s something that you have to consciously work on.
    What practices do you do to ensure you have a positive mindset?
    I think being disciplined is a way of implementing positivity. Having a firm belief that hard work pays off.
    How do you plan to stay positive in the year ahead?
    Surrounding yourself good people is key to having a good mindset. I think the atmosphere of those you chose to be around has an effect on you. Surround yourself with like-minded people.
    Ilke ShahFounder of LimeLite Jewellery@limelitejewellery

    How do you implement positivity into your life?
    I try to maintain a busy yet balanced day. A bit of exercise, designing my jewellery, taking time out to eat proper meals and having family time. Of course, there are exceptions from time to time but I try to ensure that mostly I reserve a place for each in my daily life. The best days are when I can also throw in a bit of girl-time with my friends – I think it’s really important for each of us to have our support network and this requires investing time and effort.
    What practices do you do to ensure you have a positive mindset?
    I kiss my husband and children every day. No matter what arguments we might have or other issues, this daily routine ensures that we never forget that underneath everything we all love each other. Every morning I drink a cup of tea and watch the sunrise. It’s like a form of meditation for me, that I reflect on the day ahead, how lucky we are to have our health. I regularly attend Barry’s Bootcamp – a hi-intensity workout gym. The communal energy and fitness focus is like getting a shot of positive energy directly into your bloodstream.
    How do you plan to stay positive in the year ahead?
    2020 taught us that our plans are directional at best. I think we have all learnt to become more flexible, recognise the simple things in life, and appreciate what we already have. I intend to focus on the tasks that I enjoy and that I can influence, and not to waste energy on the things that are not in my control. That means definitely less time reading social media, more time reading books. Less time with negative people, more time with nature. And enjoy being in the moment and not postponing happiness for some future gain.
    Areej Al HammadiEmirati footballer@areej.alhammadi13

    How do you implement positivity into your life?
    I try to avoid negative thoughts, encourage myself to look at the positives in my life, stay fit and healthy because I believe your mental and physical health are all connected to your happiness and positivity. And I remind myself that it’s ok when things don’t work out.
    What practices do you do to ensure you have a positive mindset?
    I try to do something positive and productive every day. Something I enjoy every day. I find that if you start your day with small achievements it helps set a positive mindset for the rest of the day.
    How do you plan to stay positive in the year ahead?
    Every day is a new page and every day there are small positive things you can achieve. To stay positive in the year ahead I plan to set smaller goals to achieve over shorter periods of time and do the things I enjoy the most.
    Yara AldreesCorporate Environment and Sustainability Specialist, Red Sea Development
    How do you implement positivity into your life?
    We all have our bad days; however, it is extremely important to take an active approach to staying positive. Prophet Muhammed (PBUH) said, “Expect the best and you shall find it.” I try my best to live by that. You attract the good things and supercharge your life by being positive, and by creating healthy habits.
    What practices do you do to ensure you have a positive mindset?
    I love listening to podcasts/music, meditation, and reciting positive affirmations. I enjoy being in nature and surrounding myself with the people I love. This always gives me a huge positivity boost. Simple practices like that help to keep me grounded and optimistic.
    How do you plan to stay positive in the year ahead?
    I hope to improve my outlook for 2021 by first accepting the challenges in my life and then trying to identify ways to overcome them. This activity is, in itself, a force for positive change, as is hoping for the best and always believing that everything happens for a reason: when one door closes, another always opens. Another thing I plan on doing is surrendering to the universe and I will try not to control everything in my life. By doing that I believe it will help me attract positive results and outcomes. I will also continue practising my positive habits and add more to them like eating healthy and practising yoga.
    Salama KhalfanFounder of Salama Khalfan Fine Jewellery@salamakhalfan & @salamakhalfanfinejewellery

    How do you implement positivity into your life?
    By doing meditation and yoga, having an attitude of gratitude, and consciously making the effort to put my mindset on a positive track. Starting the morning and ending the day with meditation helps me a lot. I also try to have a good balance between my work focus and my personal growth focus. I focus on my personal growth by doing things that give me invisible power and this charges my battery – whether it’s horse riding, spending time with the people I love, reading a book, painting, being outdoors or just being with my own thoughts.
    What practices do you do to ensure you have a positive mindset?
    Aside from what I’ve mentioned earlier, I actually really invest in surrounding myself with people who can take me to the next level. I work with 4-5 professionals that specialise in a specific type of coaching. It’s trying to surround yourself with people who have become experts in their field and you try to draw from their expertise and incorporate it within your life to help you achieve your goals.
    How do you plan to stay positive in the year ahead?
    My approach will be to focus on small wins. Generally, I’m a big picture type of person. I look at a goal in the long term but I think for this year, I’d like to break that goal into smaller milestones that are easier to achieve and give me those small wins to celebrate every time.
    Fatma Al OtaibaFounder of ODEEM@odeem_official

    How do you implement positivity into your life?
    The year 2020 taught me the importance of appreciating the little things in life & just how valuable our time is. I spend a lot of time with my family and siblings and that is always the best way to keep me feeling positive.
    What practices do you do to ensure you have a positive mindset?
    My favourite time of the day is right before sunrise, and lately, I have been maintaining a routine of waking up early and exercising on a daily basis. I would say this helps a lot, as I set a positive intention for my day ahead.
    How do you plan to stay positive in the year ahead?
    To live day by day and in the moment. I’m really looking forward to seeing what 2021 will bring for my business, and all the exciting new collections, and product launches we will have at ODEEM.
    Rania FawazFashion Influencer@raniafawazz

    How do you implement positivity into your life?
    It’s something I’ve been doing for years now and it’s really simple things but play a big role. Firstly I try to live a healthy lifestyle, I surround myself with positive people and I catch myself when negative thoughts roll in.
    What practices do you do to ensure you have a positive mindset?
    I start my day listening to positive affirmations and it sets the vibe of my day. I also keep a gratitude journal writing down things I’m grateful for that improves my optimism.
    How do you plan to stay positive in the year ahead?
    To keep doing my rituals. Focus on the positive always.
    Sayyida Hakima Al SaidFounder of HAK The Label@hakthelabel

    How do you implement positivity into your life?
    This year I have learned to step back and analyze the situation before getting involved emotionally. Anything that brings my mood down I stay away from. I also try to see the good in any situation and am learning to just relax and not take anything personally. Practising gratitude and showing more appreciation is also really important for staying positive.
    What practices do you do to ensure you have a positive mindset?
    I try to think positively and have realized it’s all about perception. So in any situation, I try to be aware of my thoughts and if I feel things are going a little negative I stop and make some small changes to my mindset. I also practise self-care and I have started using meditation apps like calm and headspace, which are really helpful in keeping a positive outlook.
    How do you plan to stay positive in the year ahead?
    Reduce negative influences, continue self-care, exercise, meditate and just see the positive in every situation. We survived 2020 so bring it on 2021!
    Khulood ThaniCreative Director of Bint Thani Studio@khuloodthani

    How do you implement positivity into your life?
    It’s through having an organised mind, we know that we can not be positive all the time, but it’s important to be conscious of our thoughts and emotions which does influence our actions.
    What practices do you do to ensure you have a positive mindset?
    I practice meditations and affirmations every morning and yoga would be during the day. Yet being in London during the lockdown was a great opportunity to explore something new to be added in my schedule, I started jogging in the parks and I would say it does raise my positive vibration with the world around me.
    How do you plan to stay positive in the year ahead?
    Staying focused is the most important thing that we can do in such uncertain times.
    Haya JarrarFounder of ROMANI@hayajarrar & @romani.official

    How do you implement positivity into your life?
    Sometimes the smallest things bring you a lot of positivity, such as music and dancing. I ensure that’s how I always start my day. It took my husband a while to get used to my singing and dancing around the house but trust me it works.
    What practices do you do to ensure you have a positive mindset?
    My biggest therapy is riding my horse, and I recently got into meditation. I also workout and try to surround myself with nature.
    How do you plan to stay positive in the year ahead?
    I will continue to work hard on ROMANI and grow it further. Nothing brings me more joy or positivity like watching my brand grow and seeing what I imagine become a reality. And I will continue to surround myself with positive and inspiring people.
    January’s – ‘The Positivity Issue’ – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    Sheikh Mohammed has made a visit to this exclusive new members club in Dubai

    His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of the UAE and Ruler of Dubai, is no stranger to visiting hotspots in Dubai.
    But the Dubai Ruler’s recent outing was to the most exclusive spot in Dubai to date. His Highness paid a visit to the newly opened The Arts Club Dubai in DIFC.

    With a long-standing history having been founded by Charles Dickens and being located in one of the most luxe localities in London, the decadent private members’ club, has officially opened its doors in Dubai.
    Sheikh Mohammed was spotted at the exclusive spot on Tuesday, January 12, dining at their Nikkei Cuisine concept, Rōhen.

    This newly opened exclusive private members’ clubs will provide its guests with a slew of elegant facilities such as private dining rooms, a cigar lounge, a reader’s haven and specific areas for art exhibitions along with an alfresco dining experience overlooking the stunning skyline of Dubai in the laidback rooftop atmosphere of its restaurant, Brasserie.
    In addition, there will be various membership categories offered such as full, spouse, young for this under 30s and international. More details regarding the one-off joining fee and the annual subscription will soon be disclosed.
    An exclusive selection will be offered to individuals who have an interest in arts, music, literature, design, science, technology, health and wellbeing, business, finance, law, fashion and entrepreneurship.
    For more information regarding The Arts Club Dubai, which will be located in ICD Brookfield DIFC visit theartsclub.ae.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature image: Instagram @artsclubdubai More

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    Aerial art – EW’s January cover star Mayassa Al-Tajir

    January’s – ‘The Positivity Issue’ – Download Now
    Words & Creative Direction: Amy SessionsPhotography: Žiga MihelcicFashion Assistant: Sarah Joseph
    Aerial artist, fitness enthusiast and wellness expert, Mayassa Al-Tajir shares with us her positive approach to life.
    How does your morning routine set you up for a positive day?

    I am more Lark than Nightingale, so the morning is my favourite part of the day. I usually wake up at 5:30am without an alarm, just so that I can steal an extra hour of me-time before the day actually starts, this helps me feel grounded. I always start with a large cup of English Breakfast tea while I draw as I love the history of art, so I spend my first hour in the morning sketching, shading and enjoying the quiet, while the rest of the house sleeps. I feel that positivity and productivity come hand in hand, we are never happier, when we feel accomplished, and so I always start my day this way.
    You follow a holistic approach to health and fitness- how did you discover this path?
    This is a tricky question because sometimes I feel like I haven’t quite made it down the path as yet. I have always been looking for the path, searching, as most of us do for fulfilment, belonging, a sense of purpose, all those heavy anchors that bind. In the end, it did turn out to be a holistic approach, I just didn’t realise it at the time. I think it started after I had my second child, I had a tough pregnancy, and difficult birth, which left me with no core, I had severe diastasis recti and back issues. Both ailments were just something I was not willing to accept, so after grieving the loss of my core, I decided it was time to heal. I took up yoga, after which I followed my love for the aerial arts, and now I have a very strong core. Now each step I take, I am motivated to stay strong and keep my core safe.

    How does movement impact mindset?
    My main form of movement is yoga, which in itself is a very mindful approach to the movement. You are very aware of your body and your muscle movements, and your breath. In the moment of practice, the mind becomes raw and bright, you forget about your giant to-do list, as the mind becomes unblocked. I believe aerial movement needs to be extremely coordinated, you are concentrating all the time, for the flow, at times I feel I am in a math class, trying to memorise different formulas. In short, movement wakes up the mind, when you expel energy you feel energised, and the breath nourishes, and so clarity of mind always comes at the end of the practice.
    What motivated you to start practising aerials and what challenges have you overcome on your journey?
    I started off with yoga, which I believe is the fundamental backbone of any kind of physical exercise. My favourite yoga practice would have to be vinyasa and arm balances, being an artist at heart. I can’t resist the beauty of the poses, shapes, the strength and the grace of the human form. Thereby aerials were naturally the next progression in the journey. I like variety and I like to feel challenged, and the real beauty of aerial arts is that it just doesn’t feel like exercise as I am not a gym person, in any shape or form. I don’t even know how to turn on those gym machines. But in aerials, you combine height, spinning, drops, shapes, climbs, and dance in the practice, it is a very beautiful, inspiring art, where you continually progress on your journey, there is no end, and therefore there is no limit.
    The main challenges have been to balance strength and flexibility, you require them both, and I believe that finding the correct balance between these two fundamental elements is everyone’s Achilles’ heel. You need complete core to be able to lift your own body weight, and sometimes hang on just one arm or one ankle even, and you need to be able to bend, and open your heart and breath inverted. I have never found inversions challenging, but sometimes I have said a prayer or two before doing drops.
    Which inspiring books are currently on your reading list?
    I am a book worm! Currently, I am reading Be Water my Friend the true teachings of Bruce Lee by Shannon Lee, which is a remarkably beautiful book, filled with inspirational quotes and life teachings, while continually focusing on the fact that we are all becoming, and we should enjoy the journey of becoming, despite the obstacles. The cup should be empty, because that is the purpose of the cup, and then, of course, you get to fill it. I am also reading The Secret Lives of Colour by Kassia St Clair, a real dream of a book for any artist, it reveals the history and story of different colour pigments, their symbolism and meaning, e.g. gold is the colour of desire. How beautiful is that?
    What are your health and wellness goals for 2021?
    I never have actual health goals per se, but they usually tie into my aspirations for new experiences. I have a habit of trying to learn or experience a new hobby or activity with each new year. 2021 shall be the year of the horse! I plan on horse riding every week and galloping across the sand dunes. Other than that, I already have an abundant schedule which includes snowboarding and diving every week. In general, I would say I lead quite an active lifestyle, which is a blessing.

    Do you have any pre-bedtime rituals?
    I try to get into bed as early as I can, the earlier, the better. This ritual usually requires me to cause a distraction in order to sneak off early, while everyone else stays up. But apart for an early night, I don’t have any beauty regime per se apart from brushing my teeth. I do always review my to-do lists at night and see what I can tick off for the next day. My to-do lists are biblical, they are categorized from year to month to week. The more organised you are, the more time you have to do the things.
    This issue is ‘The Positivity Issue’ – how do you stay positive?
    Well I always watch a lot of Disney, aside from that, I stay hydrated and active, I make sure that I start the morning with great expectations, I get excited when I finish my morning sketch, and I am happy to meet my friends in the aerial studio, it’s all about the little things, that end up adding up I guess. I am an extremely visual person, so I take a lot of comfort in my surroundings, I love beautiful spaces or places that hold memories. I like to live a life of appreciation, and I appreciate the knowledge that I can learn every day, and I appreciate my personal efforts in that I try to make every day count, nothing should be wasted. It is a difficult trick to make sure that the mind takes nothing for granted, and in this way, everything has a purpose. When I do feel down, I try to understand my mood, and then what strategy I can apply to fix it or clean it. Sadness only comes when we feel defeated, and so I always ask myself “what does it do to your heart?” and I genuinely let it go because I need all my time to do the things I love. I live a life abundant with hobbies and beautiful friends, and they keep me flowing.
    January’s – ‘The Positivity Issue’ – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    This Saudi student’s ingenious invention will change lives around the world

    After being previously acknowledged as one of the best female inventors in the world in 2020, Renad Hussain, a medical student at King Saud University (KSU) has come up with an ingenious invention which will change the lives of those who are deaf.
    Hussain has managed to design acoustic sensors to translate sounds outside vehicles which, in turn, sends them as images and colours inside the screen of vehicle, thereby creating a conducive environment for the deaf to drive.

    Her note-worthy innovation is the first of its kind in the Arab World, as she’s also been awarded the World Intellectual Property Organization Cup after putting in over three years of research and development at KSU.
    As per the World Health Organisation reports that 60 per cent of childhood hearing loss is due to preventable causes, and that around 1.1 billion young people between the ages of 12 and 35 years “are at risk of hearing loss due to exposure to noise in recreational settings”.
    It’s been estimated by WHO that by 2050 over 900 million people will have disabling hearing loss.
    While giving over 446 million around the world a chance to drive cars, this breakthrough technology is certainly set to reduce the risks which hard-of-hearing people are exposed to.
    By giving them the confidence to go behind the wheel, Hussain was also awarded the gold medal at the Korea International Olympiad for the best invention in the world.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature image: Twitter @First1Saudi More