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    Dreaming of travel? Here’s 7 luxury resorts to add to your bucket list

    February’s – ‘The Love Issue’ – Download Now
    The most romantic hotels around the globe to add to your travel list.
    Aman Venice, Italy

    Set in one of Venice’s eight great monumental palazzos on the Grand Canal, this exclusive hotel has just 24 individually decorated rooms and suites. The Aman Venice combines the past and present perfectly, creating authentic cultural encounters for all of their guests.
    The Highlight
    The historically significant art and architecture, including frescoes by Tiepolo.
    Hôtel de Crillon Paris, France

    A timeless and historical landmark that dates back to 1758 overlooking the Place de la Concorde, Hôtel de Crillon is a celebration of the spirit of Paris and French art de vivre.
    The Highlight
    The carefully curated art and antiquity was the result of an extensive four-year restoration.
    The Residence Zanzibar, Tanzania

    This luxury resort blends modern comforts with Omani, British, Swahili and Indian influences. Set on 32 hectares of tropical gardens, The Residence Zanzibar takes privacy to a whole new level with just 66 individual villas.
    The Highlight
    All villas come with their own private swimming pools ensuring the ultimate unwind and relaxation.
    Waldorf Astoria Maldives Ithaafushi

    Escape to the astonishing beauty of the Maldives at the Waldorf Astoria Maldives Ithaafushi. Just over a 40-minute yacht journey from the airport, this resort boasts 119 beach, reef and overwater villas each with their own private pool, 11 dining venues and a world-class spa and wellness sanctuary.
    The Highlight
    The resort has its very own 350,000 sq ft private island, the largest of its kind in the Maldives.
    Nanuku Resort, Fiji

    This resort offers barefoot elegance in a lush tropical paradise situated on a private 550-acre coastal Fiji estate.
    The Highlight
    Enjoy a private island romantic experience on Vatu-i-Ra – a short boat ride away from the resort – and dine on a gourmet, chef-prepared picnic with champagne.
    Auberge du Soleil Napa, California

    A resort inspired by the south of France, which is also infused with the soul of California. Showcasing breathtaking views, Auberge du Soleil is the dream of French restaurateur, Claude Rouas.
    The Highlight
    In a countryside setting in Napa Valley on 33-acres of heritage olive and oak trees, you can truly get away from it all and relax in understated elegance.
    Amankila Resort, Bali

    As one of Bali’s longest-running luxury hotels, this peaceful sanctuary is situated on the bucolic east coast with a sweeping stretch of private beach and freestanding suites with private pools and expansive terraces.
    The Highlight
    Enjoy one-of-a-kind wellness experiences which are in secluded open-air spots and explore the outdoors to watch the sunrise over the vast mountain areas.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    We celebrate 19 inspirational Kuwaiti women on the country’s 60th National Day

    25 February, 2021, marks Kuwait’s 60th National Day Kuwaiti National Day.
    In honour of this milestone, Emirate Woman celebrates the incredible women of the country including Olympic athletes, fashion designers, royals, content creators and all of the women who have paved the way for Kuwait.
    Noor Bin Eidan

    We spoke to Noor, the founder of Done Interior on her vision for the growth of the country.
    This year marks the 60th Kuwaiti National Day. What makes you proud to be from Kuwait?

    Being a Kuwaiti female citizen is like being a double edge sword as I hold eternal love for this country. However, if it wasn’t for my consistent effort and endeavour, it would have been almost impossible to become the person I am today.
    In just 60 years so much has happened in the country. What, to you, stands out as Kuwait’s biggest achievement?
    Coping up with the traditions and what is thought of as restricted in our culture has probably made many women give up. It takes courage and audacity to stand up for your rights in a country like Kuwait. However, not only me, in fact, I’ve witnessed many enlightening Kuwaiti women outdone themselves to prove the true power they hold within.
    What are your hopes for the future of the country?
    I’ve spent most of my life here and apparently this is the only place my soul finds peace. I believe back then we’ve all had to sacrifice to become who we are today especially our ancestors. I am proud of the milestones we’ve been achieving as Kuwaitis and I hope we’d give better chances to our Kuwaiti women, who are pretty much proving their astounding capability in almost all fields by empowering them and also granting them equal rights.
    Montaha Al-Ajeel

    Within a few years of creating high-quality haute couture dresses, she’s won a number of prestigious awards in the Arab world and has become a role model in her own unique way.
    This Kuwaiti fashion designer also shared with us her thoughts for the country as it celebrates its 60th National day.
    This year marks the 60th Kuwaiti National Day. What makes you proud to be from Kuwait?
    On a personal level, I’m proud to be Kuwaiti, as well as having participated in international fashion shows in New York, Paris, and London. The Kuwaiti ambassadors were keen to attend my shows. Kuwait TV and the Kuwait News Agency KUNA were keen to cover my participation.
    In just 60 years so much has happened in the country. What, to you, stands out as Kuwait’s biggest achievement?
    Amid the coronavirus pandemic, Kuwait has carried out the largest evacuation operation in the history of Kuwait. It managed to return all of its citizens and students from abroad safely back to the country in a very short period of time.
    What are your hopes for the future of the country?
    I’m truly proud to be a Kuwaiti national, as Kuwait is the mother of three major symbolisms which epitomise it as the country of humanity, the country of good and the country of peace with a hope that it continues to embody these values.
    Bazza AlZouman

    Established in Kuwait in 2014, Bazza AlZouman’s eponymous brand focuses on creating luxury gowns for modern women who love to be adorned in red carpet and evening gowns which are an ode to the founder’s signature style, representing flamboyant yet effortless pieces.
    Hend Almatrouk

    Kuwaiti architect Hend Almatrouk, the owner of urban design firm Studio Toggle, is a woman of firsts. She has been in the construction industry while leading projects of large scales and overcoming the challenges associated with it.
    HRH Sheikha Bashayer Al Sabah-Arab

    Her Highness is a successful businesswoman and the honorary president of the Arab Fashion Council in Kuwait while also being passionate about charities of all kinds. Known for her entrepreneurial flair, she’s become a social media success and a lifestyle icon for many.
    Noha Nabil

    This Kuwaiti content creator has also been listed in Forbes for being the top 10 most influential Arab women in social media. Nabil also recently launched her very own cosmetics brand while paving the way for many other women in the region through her entrepreneurial spirit.
    Ascia

    This Kuwaiti content creator has managed to stay on top of her game, while showing no sign of slowing down. Having been in the online space for almost 10 years, Asica has managed to cultivate an incredibly loyal fanbase of 2.6 million people, sharing creative posts and also sharing her personal life with her followers.
    Rana Al-Nibari

    Rana Al-Nibari is the General Manager of The Scientific Center in Kuwait, an institution that aims to promote science and environmental education and foster increased understanding towards a more sustainable future for Kuwait. Rana has long worked towards empowering youth in the country for a better tomorrow while she previously served as CEO of Injaz-Kuwait, a non-profit organization for education and training in workforce readiness, financial literacy and entrepreneurship.
    Najeeba Hayat

    The Kuwaiti creative is the founder and designer of Liudmila, which is a Milan-based brand of shoes. The label has gained worldwide traction for its beautifully handcrafted products made in Italy and sold around the world.
    May Al-Qassar

    The jewellery designer is known for adding her Middle Eastern roots to her work usually takes cues from the fluid script of the alphabets in the Arabic language with modern simplicity in each of her pieces.
    Sheikha Majda Al Sabah

    Born in Kuwait, Sheikha Majda Al Sabah was raised with the mindset to chase her dreams, work hard and achieve them. While establishing herself as a beauty entrepreneur and philanthropist in 2007, she also set up the ASAP initiative, which is a private campaign committed to increasing mental health awareness and to destigmatise mental health in the region.
    Her Highness Sheikha Intisar AlSabah

    A member of the royal family, Her Highness Sheikha Intisar Salem Al Ali AlSabah is a philanthropist, entrepreneur, author, film producer, columnist and more. She’s an inspiration to many while empowering Arab women who’s at the forefront of her decision-making. She’s also the founder of Alnowair which is a positivity initiative and a non-profit initiative considered to be her biggest contribution to date to her beloved country.
    Dana Al Tuwarish

    The half Kuwaiti beauty entrepreneur is the owner of Cheya Salons, and has multiple branches in the country. Her business launched after she admitted she struggled to book a makeup artist and stylist when she had shoots that needed to be done early in the morning.
    Aseel AlYaqoub

    This artist is known for exploring her Kuwaiti identity relies on self-introspection to showcase her purpose in her work. She has always been fascinated by Kuwait’s transformation. She addresses issues impacting future generations and always addresses them through her art by giving them light.
    Fahad and Shouq Al-Marzook

    Kuwaiti siblings Fahad and Shouq Al-Marzook are the brains behind the brand Marzoon, which was created to express individuality through the luxurious accessories collection with statement pieces loved by celebrities from around the world.
    Fatema Alawadhi

    While having championed modest dressing with a modern edge, she has inspired many up and coming content creators as she continues to amplify women’s voices in the country through her feed while experimenting with tonal dressing, giving it a new light.
    Faye Sultan

    This inspiring Kuwaiti swimmer competed in the 2012 Summer Olympics. She was the first female swimmer to represent Kuwait at the Olympics as she’s a true pioneer in this field while making her mark in the sports world.
    Bibi Alabdulmohsen

    Known for her fun dose of entertainment and humorous remarks, this Kuwaiti social media influencer started off on Instagram with beauty product reviews, in-store events coverage and engaging content and has now gained a huge following inspiring upcoming fashion content creators.
    Dalal AlDoub

    Being one of the most prominent names in the fashion and beauty industry, Dalal AlDoub knows the importance of staying ahead of the game with her note-worthy makeup tips and outfits.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature Image: Instagram More

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    COVID-19 in the UAE: Active cases drop to lowest level in three months

    Over the last couple of months, the number of COVID-19 cases has increased which has led to tighter restrictions in emirates.
    However, on Wednesday, February 24, the number of active cases in the UAE dropped to its lowest level in three months.

    A new 3,102 positive cases were recorded bringing the total cases to 378,637, but there were also 3,814 recoveries bringing the total to 370,381. This means there are currently 7,092 active cases in the country.
    Since the start of the pandemic last year, the UAE has ensured to implement a successful mass testing model, with over 26 million PCR tests being conducted to date.

    A similar approach has been taken with administering COVID-19 vaccines in the UAE.
    UAE’s vaccination program
    It was announced last week that the UAE had reached the milestone of administering over five million doses of the COVID-19 vaccine, with the aim of vaccinating half of the population by March.
    This milestone in the vaccination process bodes well for the nation’s aim to vaccinate half of the population by the end of March and also showcases the UAE as one of the leaders in the world in vaccination rates.
    At present, there are four COVID-19 vaccinations being administered in the UAE.
    READ: The 4 COVID-19 vaccines that are currently available in the UAE
    The first vaccine to be approved in the UAE was the Sinophram vaccine, followed by the Pfizer vaccine being permitted in Dubai towards the end of last year.
    In January, Russia’s Sputnik V was approved for emergency use. And now, just recently, the Oxford-AstraZeneca vaccine has been approved in Dubai.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature Image: Instagram @raihanhamid_photography More

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    Sheikh Mohamed bin Zayed shows unwavering support for Sheikh Mohammed’s vision

    As this year marks 50 years since the unification of the emirates, the leaders of the UAE are in the midst of paving the way for the next half a century.
    His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, are currently leading a government retreat to discuss and layout plans for the future success of the country.

    Per WAM, the UAE’s state news agency, discussing their meeting publicly, Sheikh Mohamed bin Zayed showcased his unwavering support for Sheikh Mohammed bin Rashid, stating the country and its people will preserve the Dubai Ruler’s goal to remain “number one”.
    The Crown Prince of Dubai also reflected on the “solid foundation” the founding leaders of the country, Sheikh Zayed and Sheikh Rashid, laid for the UAE.

    سعدت بحضور ” خلوة عام الخمسين ” مع أخي محمد بن راشد .. خلوة وزارية تاريخية تضع الخطوط العريضة لمستقبل أفضل وأرقى لمسيرة الخير، ثروتنا الحقيقية هي الإنسان المؤهل والقادر على الإبداع وخلق الأفكار الجديدة، واقتصاد تنافسي متنوع واستثمار أمثل لمواردنا وقدراتنا pic.twitter.com/21T8oZa6iE
    — محمد بن زايد (@MohamedBinZayed) February 24, 2021

    “The UAE has reached where it is today, thanks to the values of tolerance and coexistence that the founding leaders Sheikh Zayed and Sheikh Rashid established from the beginning of our journey,” he said. “The last 50 years were filled with prosperity, development and success, and we will need to move at a greater speed to meet our growing ambitions for the next 50 years.
    “Our government teams in the next phase will only welcome people who will exert 10 times more efforts and energy to achieve greater successes. Our vision is to make the UAE an attractive destination for talents, ideas and investment.
    “We will preserve Mohammed bin Rashid’s principle of always being number one.”

    ترأست وأخي محمد بن زايد خلوة الخمسين … اعتمدنا دورة جديدة للأجندة الوطنية .. ومشاريع استراتيجية تمثل بعض تطلعاتنا للخمسين القادمة ..بدأنا الخمسين السابقة من صحراء سيح السديرة .. ونبدأ الخمسين الجديدة من صحراء المريخ .. pic.twitter.com/ZvIyvqjkhF
    — HH Sheikh Mohammed (@HHShkMohd) February 24, 2021

    Sheikh Mohammed also returned the public statement of support for his “brother” Sheikh Mohamed bin Zayed, outlining that following the success of the Mars Hope Probe that the dreams for the UAE “will be even bigger for the next 50 years”.
    “We have reached this far because the impossible does not exist in the UAE,” he added. “We have the scientific, educational and economic resources to take the UAE to new frontiers in the next 50 years, and we have Mohamed bin Zayed to lead this journey.”
    Here’s to the next 50 years of the UAE…
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: WAM/Twitter More

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    Introducing The Everygirl’s Mobile Lightroom Presets

    You know that moment in Cinderella (the Brandy version, obviously) when she spins around and her ballgown materializes out of thin air, shimmering in the moonlight? Besides giving me totally unrealistic expectations for how fast it would take me to get dressed as an adult, that moment taught me that magic can happen in the blink of an eye. And while a one-click-and-you’re-done photo editing preset isn’t exactly a handsome suitor, there’s still something magically addicting about going from a blah pic to a bright, feed-worthy photo with just a tap of your finger. So drumroll please… introducing The Everygirl’s Mobile Lightroom Presets! Just call us your fairy godmother. 

    We just launched nine new, exclusive Lightroom presets to help you instantly overhaul your interior, exterior, flatlay, and product shots: all with just one click.

    All you need to use presets is the Lightroom mobile app, and you’re good to go. We’re also including video tutorials on how to download and install your presets as well as how to customize them for any and every photo. With nine specific edits to choose from, you’ll have limitless possibilities to brighten, soften, warm up, cool down, or sharpen any photo on your camera roll. 

    Moody

    Best for: Exterior shots taken on overcast days or at twilight / blue hour and interior shots with lots of rich, dark textures. 

    Bright & Soft 

    Best for: Photos taken in dim lighting that need a lot of brightening up, as well as a slight warm, soft tone. Works well for interior photos without a lot of natural light or when you want to warm up the textures in an image.

     

    Clean & Simple

    Best for: Photos that need a boost of bright, even light. Works well for product shots, flatlays, and interior shots in dim, natural lighting. 

    Cool & Soft

    Best for: Photos that need a soft wash of cool-tinted light. Works well for interior shots in dim or evening lighting. 

    Warm & Crisp

    Best for: Shots that need a boost of creamy light as well as a subtle sharpening effect. 

    Subtle

    Best for: Photos that need a touch of soft, creamy light. Works well for photos with a lot of natural light already that just need that subtle, extra boost. 

    Touch of Warmth

    Best for: Photos that you want to appear warmer and slightly brighter, and to deepen the darker tones for a touch of contrast. 

    Ultra Bright

    Best for: Darker, lackluster photos that need a big boost of even light.

    B&W

    Best for: Photos that you want to have an editorial feel, in a crisp, high-contrast black and white.

    Why presets? 

    We love the ease of use with Lightroom presets and here’s why: 
    You’ll cut your editing time in half and get a beautiful, bright, vibrant photo with just one click
    You can create a cohesive feed by applying similar edits to your photos for a consistent look
    You can use presets as a building block for selective edits (like removing imperfections) to save time and headaches 

    Ready to get started? Grab our full pack of nine presets at the link below. Plus, video tutorials on how to install and download the presets, and more of our tips and tricks for using them.  More

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    COVID-19 in the UAE: Isolation rules clarified by authorities

    UAE authorities have clarified the rules for isolation and quarantine for COVID-19 patients.
    The National Emergency Crisis and Disaster Management Authority (NCEMA) published a video to their official Twitter page outlining the guidelines for asymptomatic COVID-19 patients, mild COVID-19 patients and severe COVID-19 patients.
    Asymptomatic patients

    For those who have tested positive for COVID-19, but have remained asymptomatic throughout their mandatory 10-day quarantine period can be released from isolation automatically.
    Patients showcasing mild and moderate symptoms
    Patients with mild or moderate COVID-19 symptoms can leave isolation if it’s been at least 10 days since their symptoms first appeared and at least 24 to 48 hours since they last have had a fever without the use of medication.

    Interim Guidance for Discharge/Deisolation of #COVID19 Patients and Quarantine of Close Contacts.#TogetherWeRecover pic.twitter.com/yXMvUcImTa
    — NCEMA UAE (@NCEMAUAE) February 23, 2021

    Patients with severe symptoms
    Those who are severely immunocompromised or are hospitalised must follow the following guidelines to be discharged:
    It must have been at least 10 days and up to 20 days since the date of their symptom onset.
    Two consecutive negative PCR tests are required with specimens tested 24 hours apart.
    At least 24 to 48 hours since the patient’s last fever without the use of fever-reducing medications.
    The patient has improved and has minimal respiratory symptoms.
    Close contacts
    The NCEMA also clarified the definition of close contacts of COVID-19 in the UAE.
    Those who have been exposed to someone with the virus two days before the onset of illness and/or the date of the positive swab to 14 days after:
    Being within a two mere radius of a COVID-19 case for 15 minutes or more.
    Direct physical contact with a COVID-19 case.
    Providing direct care for COVID-19 patients without full PPE.
    Living in the same household as a patient.
    To date, there have been a total of 378,637 confirmed cases of COVID-19 in the UAE – 8,256 cases are currently active.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Feature Image: Photo by Markus Spiske from Pexels More

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    Life in the fast lane: Founder of Arabian Gazelles on breaking down barriers

    February’s – ‘The Love Issue’ – Download Now
    Hanan Mazouzi Sobati, the founder of Arabian Gazelles, sat down with Emirates Woman to talk life in the fast lane, following your passions and breaking down barriers in the GCC.
    Can you talk us through your career?
    I majored in marketing and went on to work in the fine jewellery industry, securing a gemology degree in the process. This helped me assess and anticipate the needs and preferences of a niche market for luxury products and services.
    What brought about your love for cars? 

    I have loved fast cars since I was young. Growing up watching Formula One, while playing with my brother’s car toys.
    What inspired you to set up the Arabian Gazelles?
    One of the main reasons was my growing frustration with the automotive industry and how women were overlooked in this male-dominated sector. It seemed that people just accepted it but no one did anything about it. So I decided to start the platform and find out if there were other women with the same passion who were ready to join me in building this community. We have now grown to over 100 members from more than 25 nationalities.

    What do you love about what you do?
    Breaking stereotypes and banishing misconceptions while forming strong bonds of friendship with like-minded, driven women.
    You’re a woman of many firsts in your career. What is it like being a woman in this region to pave the way for others?
    I like to see it as a collective work of empowered women who drive for change and pave the way for others to look for their passion and fuel it. Puns intended!
    What are your hopes for women in the future in this region? 
    I believe in the capacity of every woman’s boldness, passion and strength. In every aspect of life, a woman’s autonomy, freedom and opportunities are shaped by the degree to which her nation’s laws uphold gender equality. We are lucky to live in a country which has made significant strides in gender equality. The UAE believes in a woman’s role in society as a leader, decision-maker and a key partner in the development process.
    You’re definitely a role model to many. What do you love about being a role model?
    I believe each one of us should see their future self as a role model. When you are your own hero, you are writing your own story and living each day building it for yourself while inspiring others to follow suit.

    What have been three hurdles you have experienced in your career?
    When I started Arabian Gazelles three years ago, the obstacles I needed to navigate were manifold, ranging from issues related to my credibility as a woman entering a man’s world; being unable to secure sponsorship for a female-only car club; the need to always prove myself to be accepted in a territory that has traditionally been held and ruled by men for men. However, all hurdles thrown at us make us more creative and resilient and in the end, we prevail!
    What have been three major milestones in your career?
    Getting published in Forbes magazine; being recognised as ‘a game-changer in the Arab world’ by OSN and NBC; and being nominated for ‘Emirates Woman of the Year’.
    This is ‘The Love Issue’ – what does love mean to you and how do you plan to instil love into your life throughout 2021?
    It is undeniable that it means different things for different people. But for me, love is everything that gives meaning to our existence in this world. We feel and live better when we love, our world and our existence finds its achievement in love.
    February’s – ‘The Love Issue’ – Download Now
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
    Images: Supplied More

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    The boutique workshop in Dubai with an emphasis on custom and bespoke furniture

    February’s – ‘The Love Issue’ – Download Now
    Founder of Wood Culture, Joseph George  discusses a bespoke approach to furniture and pushing your boundaries
    What do your first 30 mins of the day look like, your morning routine?
    We just opened a new branch in India, so due to the time difference, my mornings usually involve answering a lot of messages from our team based there. I also try to go for a run before the working day starts. Finally, I attempt to plan for all the things I should start doing in 2021 but sometimes I procrastinate.
    What is at the heart of Wood Culture’s DNA as a brand?

    Wood Culture is an amalgamation of the arts and crafts I’ve encountered over decades of travelling off the beaten path. We strive on being recognized as a boutique-sized workshop emphasising on custom and bespoke products.  
    You come from a family in the wood business. What ignited the idea to branch into furniture design?
    My father has just crossed 50 years as a timber merchant. Having worked in the same business, I was based in various parts of the world like Romania and Malaysia, importing timber from other sources which basically summed up the components of furniture production. We started off Wood Culture as a little side project whereby we produced furniture from offcuts of wood and the positive response led me to go all in.
    What has been the biggest hurdle since launching and how did you overcome it?

    Definitely the Pandemic has been one of the most unique and difficult hurdles faced in recent times. Thankfully, our early investment in an e-commerce website was timed well to launch around the lock-down period last year. We are a young brand and a relative newcomer to the Industry. I do not come from a design background so every day is a challenge in reinventing yourself and staying ahead of the competition.

    You travel to source wood and for inspiration. Where has been the most interesting for you to date?
    Definitely my trip to Panama 2 years ago. It is one of the few parts of the world where one can source logs that have been lying underwater since the canal was excavated about 80 years ago. Apart from being surrounded by the beautiful landscape of Central America, the whole process of obtaining these logs involves air, road and a final push on a very questionably maintained fishing boat.
     What’s your favourite piece to date and why?
    Close to when we started, we were commissioned to create a few custom one-off furniture items for one of the local Palace majlis. Back then, we were one of the few workshops in UAE doing resin work but the scale of the job was definitely beyond our capacity. I guess every single piece of furniture we made for that job is a favourite, as apart from the end result, it just showed our resolve to find a solution for new concepts along the way and really made us push beyond our boundaries.
    How do you think last year affected the growth in popularity of people investing into their homes?
    To be honest, we did not exist in our current form two years ago so there isn’t much data to compare to but despite all the challenges we went past even our most conservative forecasts. On a more Industry scale, I believe it has been a positive uptick in all areas encompassing furniture and home décor. We also see more demand for bespoke furniture as well as an increase in vendors providing the same service.
    The price point is accessible – was this a key factor from the outset?
    Yes, yes and yes. I did not study design or any related field. I was someone who traded in the raw material and moved up the value chain. My expertise is and will always be sourcing the raw materials cheaper than the competition and this reflects in my pricing. We stay away from the ‘luxury’ tagline. We want our furniture to be affordable regardless of where you’re based. Everyone deserves to be able to showcase a well-designed and executed piece of furniture in their respective homes.

    Do you have any mentors or guides and how does this help navigate the right path?
    I take what I can gather from those with more experience than me in various aspects of life. I don’t think there is a pre-determined right or wrong path but only the path that makes you truly happy. Find what brings this happiness to your own life and eventually this feeling feeds into all other aspects of your life.
    Where do you produce the pieces and how challenging was the process to refine this process?
    We have our own workshop in Jebel Ali where all our production is done. Over the past 6-8 months, we have also started production in countries such as Indonesia, Malaysia, Vietnam and Brazil. So currently, the split between local and overseas production is 60-40. Production, no matter what the industry, is a very complicated process. We are a young company so still fine-tuning various aspects of the business where we fall below par.
     As a young brand, what is your approach to scaling the business?
    Scaling up doesn’t just mean an increase in everything but sometimes getting rid of systems that are not working. As a young brand, we sometimes make more mistakes than gains on a particular day but these are priceless lessons on improving and growing as a brand. The more ambitious the goals are, the higher the risk of everything going upside down but I personally thrive on these situations. For me, the combination of all this leads to scaling the business.
    Which designs have been most popular to date and was this as you predicted?
    We started during the time when the demand for resin was driving the market and this still stands strong. Of late, we see a similar demand for rattan and wicker and we have been one of the first vendors to have a larger collection to accommodate this. In both cases, we were early adopters of the local trends and in our case, this has definitely paid off. New trends will come and Wood Culture will deliver as always.
     You have clients the globe over – do you see any buying patterns based on regions or countries?
    Buying patterns within the GCC remain largely the same. We receive a more diverse enquiry catalogue from our European customers. The only similarity between all the regions is the demand for these items going up.
    How do you approach client engagement and retention?
    We let our quality do the talking. We deal with numerous interior designers who have always come back for their next project. We actively showcase our work on our website as well as social media platforms.
    How has social media affected building Woodculture?
    We are a brand that has completely gained traction due to word of mouth tracking. To date, we have avoided paid campaigns although we love doing collaborations with individuals who approach us for their personal projects. Social media definitely is our preferred channel for sales and marketing.
    Which Instagram accounts do you follow for inspiration?
    @watersandacland, @overgaard_dyrman and @ibukubali
    What advice would you give to your younger self, starting out? 
    Don’t waste time asking everyone for advice. Trust your instincts, no one can reconstruct the vision in your head except yourself. Things will not be smooth, things will go upside down but always know your purpose and goal. Everything will fall in place along the way.
    If you had not launched the brand, which other role would you choose career-wise?
    Owning a beach bar or restaurant, meeting travellers from across the world and for a moment each day, living their lives through their tales.
    This issue is ‘The Love Issue’ – what is love to you?
    As long as love exists, the world will continue to move forward for the better. It’s our love for people, the things we do, the places we visit, food we eat and a lot more that keeps enabling us forward in the right direction. Love will distract us. Love will engage us. Love will spoil us. But, in the end, this beautiful planet deserves nothing less.
    February’s – ‘The Love Issue’ – Download Now
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