Raphael Stevens

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    How Gymshark founder redefined entrepreneurship and built a community-first fitness brand

    Gymshark’s journey from a modest garage to a global fitness powerhouse is a testament in entrepreneurial spirit.
    At the centre is Ben Francis, founder and CEO, who dreamt up the idea of Gymshark after spotting a missed opportunity for quality gym apparel. What started as a dropshipping business model quickly evolved into a brand that placed community over transactions.
    Here, Ben shares his fitness routine and talks us through his journey that led him to redefining modern-day entrepreneurship with a new blueprint rooted in resilience, a few smart pivots, and a deep understanding of his audience – qualities that have propelled Gymshark into a billion-pound success with a loyal following.
    What do the first 30 minutes of your day look like, your morning routine?
    It’s a pretty simple one really. Wake up, get breakfast and ready for work!
    You founded the company at age 19 and have built an extremely successful global fitness empire. What advice would you give to your younger self?
    Don’t be afraid to fail. Gymshark was actually my seventh business venture. When the other six failed, I was hard on myself. But I learned from each and every one of them, which helped inform and structure Gymshark.

    What was the catalyst to launch GYMSHARK? Did you always want to work for yourself?
    When I first went to the gym when I was 16, I instantly fell in love with it. I knew immediately I wanted to do something that involved it. I was initially going to just put on muscle, but I soon realised that the clothes that were available were either skintight or made me look like I was wearing my dad’s suit. So, I thought, “Why not create something that me and my mates actually want to wear?” And that’s where the concept was born.
    The brand is opening its first store in Dubai Mall. How important is the Middle East region to the brand – was it a market you always want to expand into?
    Absolutely – I’ve visited the region a number of times, and I’m always blown away by the appetite for exercise here. It’s clearly a city that is obsessed with fitness. So, when we knew that we were all in on an omnichannel strategy, Dubai and the Middle East were always very high on our radar.

    What influenced the expansion and how did you manage scaling while retaining quality?
    We really want to be where our community are. And, as I say, there is a vast fitness community in Dubai. When we moved into bricks and mortar, we knew we wouldn’t instantly open 100 stores but rather be in iconic locations with amazing footfall. Take our first flagship store – it’s on Regent Street in London, one of, if not the most significant shopping street in Europe. And, it doesn’t come more iconic than The Dubai Mall in terms of both reputation and footfall. We also think that this ‘gentle’ approach enables us to ensure we retain quality in both our product, our people and our brand.
    Which category drives sales consistently and what separates GYMSHARK apart and ahead from other brands?
    We recently launched our brand platform, WE DO GYM. That’s there to tell everyone that we aren’t a sports brand, we aren’t an athleisure brand, we are a gym brand. It raised a few eyebrows at the time; some thought we might be narrowing our audience. We don’t look at it like that. We want to be the brand that represents the gym and be the first to bring the gym to the high street. As a result, our POWER range for men and our VITAL range for women are the real consistent performers, as these are the ranges that really give our community the confidence and style in the gym.
    Having a passion for fitness yourself, what are the common values and lessons to be learned that translates into business?
    Harking back to what I said about the falling in love with the gym when I was younger, when I started going, it gave me discipline, routine and structure. I was still at school and my grades dramatically improved almost overnight. And I’ve absolutely taken this into business – having this structure and routine.
    Talk us through your wellness routine. What are your daily non-negotiable practices to set yourself up for an optimal body and mind?
    I look to lift four or five times a week. We are very lucky to have a gym, The Lifting Club, on our campus, so I always try and make use of that. I have gotten more into running this year and am looking to bring my 5k time down.
    What is your advice to those wanting to launch their own business?
    Find something you love. For me, it was the gym, and I now believe that I have the best job in the world.

    What are the key qualities does one needs to succeed today?
    Resilience, humility and a bit of naive ambition.
    As a founder, what is the greatest risk you’ve faced in growing your business and how did you know it was one you should take?
    When you consider that Gymshark was a solely D2C (direct-to-consumer) brand, the COVID-19 pandemic had just happened, and there had been reports of the death of the high street for years, opening a store on Regent Street probably falls into that category. However, we often say we like to zig when others zag and go against the grain. I’d say this was a ‘seismic zig’, but as soon I saw the way Regent Street arcs to the left, the historic buildings and some of the incredible brands there, I knew it was the next step for Gymshark.
    Alternatively, are there any milestones you are most proud of?
    Well, the opening of Regent Street (and Dubai, of course too), naturally falls into that category. But I think I’m most proud when I see us bring our community together, as that shows me what we have built and that we are having a genuine, positive impact on people’s lives. So, whether it be our Lift events at cities around the world, store openings or even weekly run-clubs, there’s nothing better than seeing our community come together in real life.

    How do you see the future of the brand – are there any category expansions and new goals on the horizon?
    You will see more stores and more lines. You’ll see the evolution of POWER and VITAL, for sure. And our goal remains the same – to become the most iconic British brand in history.
    – For more on how to look smart and live smarter, follow Emirates Man on Facebook and Instagram
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    Saudi Princess Noura bint Faisal’s Assouline book lets you bring royal heritage home

    Life

    2 hours ago

    Fashion has always been political, but rarely does a coffee table book feel like a revolution. Costumes of Saudi Arabia: A Heritage of Fashion, the lavish new Assouline release by Her Highness Princess Noura bint Faisal Al Saud, is more than a collector’s item.
    It’s a tangible piece of royal legacy, designed to take pride of place in the homes of those who appreciate art, history, and the quiet power of cultural reclamation. The book is co-authored with Sian Tichar, features photography by Laziz Haman.

    Imagine your living room adorned with this weighty, clamshell-cased volume, its pages alive with the rich textiles and intricate embroidery of Saudi Arabia’s five regions, each garment a silent storyteller of trade, tribe, and tradition. This is not just decor; it’s an heirloom in the making, a conversation starter that speaks to a heritage the world has long misunderstood.
    Princess Noura, a visionary in Saudi Arabia’s fashion renaissance and the architect of Saudi Fashion Week, hasn’t just curated a book but has crafted an experience. Flipping through its 192 pages feels like receiving a private audience with history. The heavy matte paper, the arresting photography by Laziz Hamani, the careful documentation of pieces rescued from family archives, and every detail whispers exclusivity. This is the kind of tome you display prominently, the kind that signals to guests that your taste extends beyond the superficial.

    What makes it extraordinary is its intimacy. Unlike sterile museum catalogs, Costumes of Saudi Arabia thrums with life. The pink and silver bridal ensemble from Makkah, the thick wool coats of the north, the embroidered kohl pouches, these aren’t relics behind glass. They’re heirlooms pulled from trunks and private collections, many photographed for the first time. To own this book is to possess a fragment of that access, a connection to a narrative that has been meticulously preserved, and now, generously shared.
    And then there’s the subversion. For years, Saudi fashion was flattened into a monochrome cliché. Princess Noura and her co-author, Siân Tichař, dismantle that illusion with every page. The vibrant palettes, the daring silhouettes, the intricate beadwork – they all testify to a culture that has always been dynamic.

    Assouline’s signature gold-embossed spine ensures it will stand out on your shelf, but its true luxury lies in what it represents. It is a rare bridge between royal curation and personal enjoyment.
    Swipe through to get a glimpse of the book

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Explore the science of self-discovery at this wellness destination

    Thailand’s leading integrative wellness destination, RAKxa focuses on restoring balance, renewed energy, and how to reconnect with your body’s natural rhythm. 
    Drawing from seven branches of medicine—including Traditional Thai Medicine, Ayurveda, Traditional Chinese Medicine (TCM), Modern Medicine, and Sports Science—the programme addresses the full spectrum of factors that influence weight and well-being. From optimising sleep and hormone levels to reducing inflammation and eliminating excess water retention, each element is thoughtfully considered and tailored to the individual. 
    The property is located on the edges of the Chao Phraya river in Bang Krachao, known as the “green lung” of Bangkok.
    “Many guests come to RAKxa facing underlying health issues that complicate weight management—be it stress, poor metabolism, or chronic inflammation,” explains Dr. Tal David Friedman, Director of Wellness Operations at RAKxa. “Through advanced diagnostics and close consultation our integrative team, each guest receives a personalised plan designed to identify and treat the root cause—not just the symptoms—of their concerns.”
    The concept focuses on creating a safe space for guests to unwind from the hustle and bustle of daily. To understand more, Emirates Woman sat down with Dr. Tal David Friedman on how the concept works.
    Can you expand on the principles that RAKxa is built on?
    RAKxa is a leading integrated wellness destination in Thailand that combines the latest medical science with alternative holistic medicine to deliver truly transformative and personalised wellness experiences. Our philosophy is rooted in the understanding that true well-being encompasses the harmonious balance of the mind, body, and lifestyle. At RAKxa, we go beyond simply treating symptoms; we guide individuals on deeply personalised journeys towards wholeness, empowering them to achieve lasting well-being transformations.

    At RAKxa, how do you integrate science with traditional healing practices to personalise self-discovery journeys?
    At RAKxa, science and tradition come together across four key pillars – Therapy, Nutrition, Rest, and Lifestyle – to create a completely personalised journeys towards wholeness, empowering them to achieve lasting well-being transformations.
    At RAKxa, how do you integrate science with traditional healing practices to personalise self-discovery journeys?
    At RAKxa, science and tradition come together across four key pillars – Therapy, Nutrition, Rest, and Lifestyle – to create a completely personalised wellness experience. Each journey begins with comprehensive diagnostics – ranging from cellular age analysis to hormonal, metabolic, and microbiome profiling. These insights provide a detailed picture of each guest’s health and form the foundation of a bespoke treatment plan. This plan may include a combination of cutting-edge therapies such as Redcord neuromuscular activation, cryotherapy, hyperbaric oxygen, IV nutrient therapy, and infrared technology. These are complemented by traditional healing modalities including traditional Thai, Chinese and Ayurvedic therapies such as acupuncture, energy work, and massage. Whether it’s detox, stress management, sleep improvement, or gut health, our programmes offer a fully integrative experience to guide guests towards long-term vitality.
    What role does naturopathy play in helping individuals uncover their true physical and emotional needs?
    As a trained naturopathic doctor, I believe naturopathy plays a crucial role in this process. At its core, naturopathy emphasises understanding the individual as a whole, identifying the root causes of imbalances rather than just treating symptoms. Through comprehensive assessments, including lifestyle analysis, nutritional evaluations, and often specialised testing, we gain a deeper understanding of each guestʼs unique constitution and predispositions. This allows us uncover underlying physical stressors, nutritional deficiencies, and even emotional patterns that may be contributing to their current state. Naturopathic principles guide us in recommending personalised interventions that support the bodyʼs innate healing abilities, nurturing a greater sense of self-awareness and empowering individuals to connect with their true physical and emotional needs.

    Many ancient healing traditions emphasise self-inquiry – how does RAKxa integrate these into modern wellness?
    RAKxa integrates self-inquiry through guided consultations, mindfulness and meditation practices, body-focused therapies that encourage introspection, and personalised programme design that fosters self-understanding. We blend ancient wisdom with modern science to empower guests on their inner journey.
    What role does gut health play in cognitive and emotional self-awareness?
    Your gut is more connected to your emotions and mental clarity than most people realise. At RAKxa, our Gut Health Programme helps you understand and take care of your gut microbiome – the trillions of microorganisms in your digestive system. They influence neurotransmitters that affect your mood, memory, and ability to focus. When your gut is out of balance, it can lead to issues like brain fog, mood swings, or feeling disconnected. By improving gut health, we aim to support both emotional resilience and cognitive clarity.
    How does movement (e.g., yoga, breathwork, qigong) facilitate self-discovery on a cellular level?
    Movement practices like yoga, breathwork, and qigong are powerful tools for self-discovery that extend beyond the physical. On a cellular level, these practices can influencevarious physiological processes that contribute to a greater sense of self-awareness For example, mindful movement and breath work can reduce stress hormones like cortisol, which, when chronically elevated, can impair cognitive function and emotional regulation. These practices can also improve circulation and oxygenation throughout the body, including the brain, potentially enhancing mental clarity and focus. Over time, this increased bodily awareness can lead to a deeper understanding of oneʼs physical and emotional responses, leading to a more profound sense of self-knowledge.
    How does stress affect self-discovery, and what tools can people use to navigate it?
    Stress can be a significant impediment to self-discovery. When we are under chronic stress, our bodies and minds are often in a state of high alert, making it difficult to engage in introspection and connect with our inner selves. Stress can cloud our judgment, narrow our focus, and trigger emotional reactivity, hindering our ability to understand our true needs and desires. At RAKxa, we recognise the profound impact of stress and offer a range of tools to help individuals navigate it effectively. These include mindfulness and meditation practices to cultivate present moment awareness and reduce mental clutter, breathwork techniques to regulate the nervous system, restorative therapies like massage and sound healing to promote relaxation, and personalised lifestyle guidance to build resilience against future stressors. By learning to manage stress, individuals create the mental and emotional space necessary for genuine self-reflection and discovery.

    How do you see AI and technology influencing the way people approach self-awareness?
    I believe AI and technology have the potential to be valuable tools in supporting the journey towards self-awareness. For example, wearables and AI-based diagnostics give us useful insights, like tracking sleep or heart rate, which can reveal patterns affecting wellbeing. But ultimately, self-awareness comes from reflecting on those insights with guidance from wellness professionals. At RAKxa, we see technology as a partner, not a replacement – it enhances the personalised wellness journey but always takes a backseat to the human connection and deeper introspection.
    What innovations or emerging trends excite you about the future of self-discovery in wellness?
    Iʼm particularly intrigued seeing how ancient rituals are being revived and adapted for modern self-discovery. I’ve seen some resurgence of practices like vision quests, sweat lodges and grief ceremonies – but with contemporary psychological frameworks that make them more accessible. For example, grief rituals are being incorporated into therapy settings, and guiding substance-free plant medicine ceremonies to help people reconnect with nature. These traditions work for many because they create space for introspection through symbolic action rather than words, something that modern approaches often overlook. What fascinates me is how these ancient practices are being refined to meet todayʼs needs while maintaining their power to facilitate meaningful personal growth.
    This is The Discovery Issue – what has been the most surprising discovery in your career?
    The most surprising “discovery” in my career, isn’t really a discovery per se, but it has been learning that all systems of medicine – whether conventional, naturopathic, Ayurvedic, Traditional Thai, or Traditional Chinese – function through the same fundamental mechanism: pattern recognition. Every modality, ancient or modern, relies on observing symptoms, identifying imbalances, and applying interventions/treatments. The diagnostic tools vary (from lab tests, pulses and tongue diagnosis), but the underlying process remains strikingly similar. This “discovery” reshaped the way I approach wellness. It dissolved the implied separation between complimentary and conventional medicine.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    How streaming platform Spotify is shaping the future of audio in the region

    Ruthie Qadan, Head of Strategy & Operations at Spotify, MENAP on the evolution of the streaming platform in the region, establishing your audio presence for discoverability, and what’s shaping the future of audio.
    What do the first 30 minutes of your day look like, your morning routine?
    I’m a mum to two very early rising six-year-old twin boys, so the reality is that most days, my routine is whatever it takes to get us all out of the house on time, in one piece, fed and presentable! But over the last year, I have been very intentional about carving out 1-2 mornings a week where I do something for myself before the madness of the day begins. Right now, that looks like either a tennis lesson with my husband (part of my New Year’s resolution to learn something new) or an Engine class at The Den gym. Even though it’s not every day, having these moments for me during the week has made all the difference to my personal well-being.
    Ruthie Qadan, Head of Strategy & Operations at Spotify, MENAP
    How has the regional market evolved when it comes to audio streaming?
    The way audio has transformed over the past 15 years or so has been nothing short of magical, and I feel lucky to have witnessed that evolution first-hand and to work in this fast-moving industry. I still remember going to the store, picking out CDs, and listening to tracks right then and there. That ritual felt so personal at the time. Fast-forward to today, and all of it – music, podcasts, audiobooks – is right at our fingertips.
    In a region like the Middle East and North Africa, where we have one of the world’s youngest and most tech-savvy populations, it’s no surprise that audio is thriving. We were especially proud to see the latest IFPI report naming MENA the fastest-growing music market globally, with more than 99 per cent of revenues coming from streaming – the highest share in the world. It’s a powerful reminder that streaming is the backbone of the industry. What’s been equally exciting is seeing how governments, both in the UAE and Saudi Arabia, are actively supporting this growth – championing creativity, talent, and innovation in the audio space. From a Spotify lens, our journey started with a simple goal: to combat piracy and offer a legal, seamless way to enjoy music. Since then, we’ve moved into podcasting – now with 6.5 million titles – and more recently, audiobooks in select markets. It’s all part of a bigger belief we’ve always held: that the potential of audio is limitless.
    And today, our vision is clearer than ever – to be the go-to platform for everything you want to hear, all in one place, tailored to every moment of your day. With the Arab world’s young, connected population and its rising creative economies, MENA is well-positioned to help shape the next chapter of the global audio revolution.
    What are the nuances in how consumers in the different markets (especially Middle East) listen to content?
    The audio landscape here is incredibly diverse, and you really feel that in how people across the Arab world connect with content. Listening habits are shaped by culture, language, and identity. In many ways, what people listen to has become its own kind of self-expression.
    Take Saudi Arabia – podcast listening continues to grow year on year. According to a 2024 YouGov survey, Saudi now has the second-highest proportion of regular podcast listeners globally. Egypt comes in at 56 per cent, and the UAE at 53 per cent. In Saudi, people are tuning into shows that reflect their personal growth journeys – whether that’s business, self-development, or conversations around social dynamics. On the music side, we’ve seen a real rise in Sad Khaleeji tracks and older catalogue hits – those classic songs that stir up a sense of nostalgia. There’s a deep connection to heritage here, and it’s something you can feel in the music people come back to time and time again. Gaming is huge in Saudi, as you know, and what’s really interesting is how much music streaming happens through consoles. We see a high number of streams coming from gamers who are listening while they play. In the UAE, it’s a different story. With such a blend of cultures, you see that variety show up in what people are listening to, everything from Taylor Swift to Desi tracks, Pinoy pop, and of course, Arabic pop. The taste is eclectic, and there is just something for everyone. And if you head towards North Africa, Morocco and Egypt really stand out for their local consumption. In Egypt, for instance, more than 70 per cent of Spotify’s Top 50 is made up of Egyptian artists. There’s something special about how strongly Moroccans and Egyptians connect with local talent and value local content.
    Our annual Wrapped campaign is the perfect reminder of this, it gives you a real sense of the pulse of each market – what moved people and what stayed with them. Personally, I love digging into the differences each year. It’s such a fun way to explore how music continues to reflect the richness of this region.
    How is Spotify enabling discovery for users for things like recommendation, connecting with other people, and audio discovery?
    Personalisation has been core to the Spotify experience for years. It’s how we connect millions of listeners around the world with the music and audio they love. I always come back to this fun fact: when our listeners are asked what they love most about Spotify, personalisation consistently tops the list. It’s what fuels so many of our most-loved features – from Blend to Discover Weekly, daylist, and so much more. But for us, good personalisation isn’t just about giving you what you already know and love – it’s about gently nudging you toward something new, something you didn’t even know you needed. When done right, personalisation becomes the engine of discovery. Every single day, we power nearly 2 billion music discoveries, helping listeners connect with artists, genres, and moments they may have never found otherwise. We’re also constantly learning from how people interact with the platform. Every small interaction helps us better understand what feels right for each person. And in today’s world – where everyone expects their experience to be tailored in real time – we’re thinking more holistically about what happiness and satisfaction look like. That means digging deeper into user signals and growing more sophisticated in how we respond to them. But it’s not just about data and algorithms. Human expertise plays a huge role in all of this.

    Our MENA Editorial team knows local culture inside out, the bubbling sounds, and the stories behind the music. They don’t just curate playlists; but they also teach our machines to listen better using their knowledge, intuition, and expertise. The MENA Editorial team has been doing incredible work spotlighting artists from the region and championing new voices. And thanks to our Artist & Label Partnerships team, we’ve been bringing global music programmes to the region in ways that feel truly local. We introduced RADAR Arabia, focused on emerging artists; EQUAL Arabia, dedicated to amplifying Arab women and Fresh Finds Saudi Arabia – a residency that brought together homegrown Saudi talent for a week of music-making and mentorship with industry experts. What makes discovery on Spotify feel different is that it never feels forced. It’s more like a friend saying, “Hey, I think you’ll love this.” And sometimes, that one unexpected song becomes part of your forever soundtrack. That’s the kind of connection we aim to create every day.
    On the creator side of things, what are the tools available for content creators, whether old or new, for support/new opportunities and to be discovered by a new audience?
    At Spotify, our mission is to unlock the potential of human creativity by giving millions of creative artists the opportunity to live off their art. That mission shapes everything we do – and our support goes far beyond streaming. We’re constantly evolving what we offer creators and building new tools to help them thrive. Through a platform like Spotify for Artists, we offer music artists and their teams the tools and data they need to better understand their audience, grow their fanbase, and take control of their journey. From real-time stats to insights on where listeners are and how they discovered a track, we’re helping artists see what’s working – and build on it. But discovery today isn’t just about being heard – it’s about being seen and remembered. That’s why we’ve introduced features like Canvas, Clips, Music Video and Video Podcasting to help creators tell their stories in a more visual, engaging way. Whether it’s a looping visual that catches the eye mid-scroll, a short video message to introduce a new release, or full-on video content, these tools give artists more space to express themselves and connect authentically with fans. We’ve also been thoughtful in building Spotify for Creators – a dedicated platform we recently launched that gives podcasters and video creators the tools they need to grow, monetise, and manage their shows, whether they’re producing audio, video, or both. We know how personal the creative journey is, and this platform is designed to support creators by giving them flexibility, ownership, and clarity over their path. Of course, we continue to invest in local voices, too as mentioned earlier. Programmes like RADAR Arabia, and EQUAL Arabia, are designed to spotlight talent from the region, and they go beyond visibility, offering long-term support and unlocking audience growth. At the end of the day, it’s not just about numbers or going viral. It’s about helping artists and creators find the right audience at the right time and giving them the space to grow while staying true to themselves. We’re in it for the long run, supporting careers that are built to last – not just fleeting moments.

    How can Spotify’s discovery algorithm be leveraged for growth? How is Spotify supporting the discovery of new podcast talents in the region?
    Our recommendation system is powered by thousands of real-time signals – like what you add to playlists, skip, or replay – to deeply understand your taste and serve up what feels just right, at the right time. But we also know when to introduce something new. We blend data with cultural expertise and human curation to strike that balance, helping artists and podcasters grow by placing their content in front of the right audiences. When it comes to podcasts, we encourage exploration. Regionally, we spotlight emerging voices through dedicated pages that offer a mix of personalised suggestions, curated collections, and themed content – like our Ramadan Hub, making it easier for local talents to connect with listeners who are ready to hear them.
    What are the emerging trends in the audio space, including podcasts?
    The audio space is moving fast – and listeners are shaping what’s next: exploring new formats and having an openness to dis- covering fresh perspectives and new creators.
    In music, the world is tuning in to more global sounds – and Arabic was one of the fastest-growing languages last year on Spotify. It’s a clear sign that the appetite for Arabic music is only growing, with artists from the region making waves on our global charts.

    For podcasts, it’s all about video. Globally, video podcast consumption is growing faster than audio-only, and listeners are sticking around longer. We now host over 300,000 video podcast shows, and the number of creators publishing videos monthly on Spotify has jumped by more than 50 per cent year over year. We’re also seeing rising demand for real-time connections. With our new Spotify for Creators app, podcasters can track key stats, see when they chart, and even reply to episode comments directly – a new way to build deeper bonds with fans. And globally, audiobooks are booming. In English-speaking markets alone, listening hours have grown by over 35 per cent year over year. What we’re seeing is a shift: audio is becoming more layered and more personal.
    What would be your advice for content creators looking to start their path in audio streaming?
    Don’t overthink it – just get started. The great news is, it’s never been easier to begin your podcasting journey. With tools like Spotify for Creators, even beginners have access to everything they need to create, grow, and manage a show. What really makes the difference is consistency and clarity. Ask yourself: What’s your brand? What stories do you want to tell? Who is your audience? The more intentional you are about your voice and po- sitioning, the stronger your connection will be. And don’t forget – promotion is key. Use your social channels to amplify your content, collaborate with other creators, and tap into new audiences. The most successful shows are built around a full-circle approach: from ideation, to creation, to promotion, to engagement, and ultimately – to building a real community. So, start where you are, keep showing up, and let your voice grow with you.
    What’s on the horizon for the future of podcasts?
    What’s ahead for podcasting is exciting – it’s evolving into something far more dynamic, visual, and emotionally resonant. We’re moving beyond the traditional audio-only format into a multi-sensory space where video, storytelling, and shareable content all play a role. Expect to see even more bite-sized moments: short clips, behind-the-scenes content, and formats made to be discovered on social media. Podcasts are becoming easier to connect with – and easier to share – which is key for growth and discovery.

    “Most of all, I believe the future of podcasts lies in its authenticity. It remains one of the few spaces where people can show up as they are, speak freely, and build real connections”

    We’re also seeing brands lean into podcasting in meaningful ways, using the format to tell stories that feel honest and intentional. A favourite example of mine is Spotify: A Product Story, a mini-series by our Co-President, CPO, and CTO, Gustav Söderström. It gives a rare, candid look at the product decisions that shaped Spotify – showing how podcasting can make even complex ideas deeply relatable. Most of all, I believe the future of podcasts lies in its authenticity. It remains one of the few spaces where people can show up as they are, speak freely, and build real connections. That’s something worth holding onto and building on.
    This is The Discovery Issue – what is your latest discovery?
    I’m obsessed with our Spotify daylist feature – one of our most personalised playlists that continues to add tracks as you go through the day based on your unique listening habits. What never fails to amaze me is how specific it is, from “Peaceful Angelic Friday Morning” to “Diss Track Standing on Business Monday,” they somehow always get my mood right, putting new artists and sounds that I never would have discovered otherwise on my radar. One of my favourite discoveries from my daylist playlist has to be Kaytranada, who ended up being my top artist of 2024, and gave me a lot of credibility with the cool kids in the office.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    How I Got My Job As… founder of NKJ Luxury Consultancy

    This week, we speak to Nayla Kanaan Jeha, founder of her namesake luxury consultancy company based in Dubai – NKJ Luxury Consultancy.
    Welcome to the Emirates Woman weekly series ‘How I got my job as…’ where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome.
    With a sharp eye for regional relevance and luxury positioning, Jeha leads marketing and communications for Mytheresa across the Gulf, while also consulting for fine jewelry brands looking to establish and expand their footprint in Dubai.

    So, to delve into her journey as an entrepreneur Emirates Woman sat down with her to see how her journey in the industry began.

    What was your favourite subject at school?
    History and Physical Education. I always found history fascinating — it’s so important to understand the foundations of the world. P.E. was a favorite because we worked as a team, and I was made captain of several sports. It was so much fun.
    What was your first job?
    My first job was incredible. It all started at Chalhoub Group, where I was given the opportunity to handle marketing for Ralph Lauren in the Middle East. Working with Chalhoub — the leading luxury group in the region, led by visionary people — while overseeing the marketing for a dream-inspiring brand like Ralph Lauren was the best experience I could’ve asked for. It was a truly special time, and the friendships I made back then are still part of my life today — and that was 20 years ago.
    What brought you to Dubai?
    My father, Samir Kanaan, started his law firm in Dubai almost 50 years ago and it’s still going strong, now with my brother Halim working alongside him. I was born here, so it was a natural step to return to Dubai after university to be with my family. Of course, Dubai hadn’t yet transformed into the magnificent city it is today, but it was already thriving and full of energy.
    What inspired you to enter the fashion space?
    I was always drawn to fashion. Growing up in Dubai, I was surrounded by the most elegant women. As a child, I used to sketch glamorous eveningwear looks and dreamed of becoming a fashion designer. In my twenties, I lived in Paris for a few months. While I was there, I bought fabric in Montmartre and learned to sew at a very trendy café at the time called the “Sweat Shop.”
    Talk us through the concept.
    It really depends on each brand’s needs. At the moment, I work with Mytheresa on their marketing and communications, which includes events, PR, and localized brand campaigns across the Gulf countries. Beyond that, I’ve supported several fine jewelry brands — whether by hosting them at home, helping get them into retail stores in Dubai, or developing strategies to grow their business in the region.
    What are the key elements of your role?
    At its core, my role is about connecting with people and bringing them together. That’s ultimately what I do — and what I love doing.Talk us through your daily routine. The day usually starts with my kids running into my room at 6:30 AM. We share some cuddles, have breakfast, and then I check my emails. At 8am, we walk to school together. Mornings are my favorite and most productive time, so I like to schedule meetings then and seek inspiration. In the afternoon, I’m either doing market research, staying updated on the latest trends, or on calls. Sometimes I manage to squeeze in a workout, and before I know it, it’s school pick-up time. From that point, my focus shifts to spending time with my husband and kids.
    What advice do you have for anyone looking to follow in your footsteps?
    I always knew I wanted to work in fashion and eventually work for myself. What got me to where I am today — and I’m still evolving — is a supportive network (thanks to my parents and my husband), a lot of hard work, long hours, honesty and kindness. Not everyone knows exactly what they want to do, but if you have an idea of the field you’re drawn to, start there. Say yes to opportunities, work hard, and always remember that people are at the heart of everything — whether they’re your clients or colleagues. The rest will unfold with time.Life takes you from one place to another, to where you’re meant to be, as long as you keep showing up.

    Tell us more about the brand.
    Mytheresa is the leading e-commerce platform for luxury fashion and lifestyle — covering womenswear, menswear, kidswear, home (LIFE), and most recently, a stunning fine jewellery selection. But what makes it truly special are the people behind it. I’ve been fortunate to work with leaders in the industry who are genuinely capable of making dreams a reality. From their uniquely curated global events to their personalized service and treatment of clients and partners, Mytheresa really stands out in the world of e-commerce.
    What’s the best piece of advice you’ve ever received?
    It’s something my mother always tells me and my sister Caroline in Arabic: “El dineh himeh mish oowee.” It’s hard to translate exactly, but it means something like: “Life is about effort, not strength.” Whenever I’m overwhelmed or thinking, what have I gotten myself into? — I remember her words. Everything worth having in life requires effort, and you grow through challenges. Another piece of advice I heard recently that really stuck with me is: “Leap, and the net will appear.” Sometimes you just have to go for it and trust.
    And the worst?
    Thankfully, bad advice has always gone in one ear and out the other.
    What’s the biggest challenge you’ve had to overcome?
    Career-wise, leaving my job at Net-A-Porter during COVID was a big challenge — but it turned out to be the biggest blessing. I finally had control over my time, could spend quality time with my kids and husband, and found the courage to start something on my own — which ultimately led me to Mytheresa.
    What lies ahead for the brand?
    So much! Mytheresa is constantly evolving. Some of their clients have been with them since they were just a boutique in Munich.Now, they’ve expanded into all areas of luxury — from fashion to home to fine jewelry — and are really part of people’s everyday fashionable lifestyle. Personally, I’m excited about the acquisition of YNAP. I think it’ll take the client experience to the next level and bring even more innovation to the world of luxury e-commerce.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    New to Dubai? Here’s the best gyms to book in 2025

    This year is all about keeping your fitness in check. With all the gyms in Dubai you’re sure to stay on track.
    Dubai offers a diverse selection of gyms catering to different fitness needs, from high-end boutique studios to budget-friendly options. The Warehouse Gym blends art, music, and fitness, hosting over 2,500 monthly classes while Physique 57 offers barre-based workouts for a full-body burn.
    Whether you’re into weightlifting, HIIT, or group classes, Dubai has a gym to match your fitness goals.
    From state-of-the-art facilities to exclusive memberships, it’s all about focusing on new fitness goals that keep you healthy – while enrolling in all the workout classes for an extra push.
    If you’re looking to get in shape or find a motivating space to escape the rut – we’ve curated a guide of all the gyms in Dubai.
    Chalk Training Ground

    Chalk Training Ground (CTG) is a premier fitness facility located in Dubai, United Arab Emirates, offering a diverse range of high-intensity training programs. Their mission is to inspire individuals to achieve peak human performance within a supportive community environment. CTG provides various membership options, including gym access, class packages, and unlimited plans. Their expert-led sessions focus on strength, endurance, and conditioning, catering to all fitness levels.
    For more information visit chalktrainingground.com
    FitnGlam

    Amp up your cardio fitness level with the ultimate indoor cycling experience. Surrender to rockstar instructors as they set the pace in the state-of-the-art studios with Stages bikes. These technologically advanced indoor bikes, set your success in motion with one of the smoothest, smartest and strongest rides of your life. This UAE’s premium women-only club promises a stronger environment for everyone to grow. For membership packages, contact FitnGlam. The studios are located across Al Ghurair Warehouses, Al Quoz, Sports Society Complex Mirdif and Dubai Hills Mall. All memberships can be availed from the website.
    For more information visit fitnglam.ae
    1Rebel
    Situated behind the Arts Club, 1Rebel is an 11,600 square feet gym space with high-powered equipment including stationary spinning bikes for an intense body workout. With curated playlists and state-of—the-art equipment, you can burn up to 800 calories per class. One session is priced at Dhs130 and it’s located at ICD Brookfield, this place is must-visit.
    For more information visit 1Rebel.com
    Wellfit Gym
    This exceptional fitness haven is nestled in beautifully crafted surroundings at the heart of Meydan and Nad al Sheba. The space offers a studio experience unlike any other from Les Mills favorites, Yoga, signature classes, immersive cycling, interactive children’s fitness and more – it’s all here.
    For more information visit wellfit.me
    Warehouse Gym

    For a truly exhilarating and heart-pumping workout Warehouse should be your go-to. Embracing music and club culture, this gym harnesses that energy to keep members on their feet for a high-intensity workout. For membership enquires visit the website.
    For more information visit whgym.com
    SEVEN Wellness Club

    From Reformer Pilates to luxurious massages, SEVEN caters to all aspects of wellness, fostering inclusivity and community. The curated selection at “The Shop” adds an extra touch, blending art with lifestyle products. SEVEN embodies a vision of holistic wellbeing, offering an oasis where individuals can thrive physically, mentally, and emotionally. For all details on the membership, enquires can be placed on the website.
    For more information visit seven.club
    51 Gym

    This one-stop fitness destination at the center of Dubai in the new Al Wasl 51. Whether you’re a beginner or a fitness fanatic, or you want to build muscle or stretch things out, there’s something for you here. With state-of-the-art fitness equipment, weightlifting stations, boxing, TRX, HIIT, dance, yoga, Pilates, Reformer classes and an immersive 4D cycling classes, we offer an excellent service and premium amenities for a unique experience.
    For more information visit 51gym.ae
    VEO

    Veo, from Emaar Hospitality Group, is set to transform the fitness landscape with its holistic approach to wellness. The facilities also include Tennis and padel courts, a swimming pool, and various membership options to suit your needs. Everyone can experience a range of enriching classes such as Yoga, Pilates, and sound healing. With three locations opening this year—Veo Hayya Lakes- now open, Veo Manzil in Downtown Dubai, and Veo Meadows Town Center.
    For more information visit veofitness.com
    Embody

    Embody Fitness is taking training and body transformation to the next level. This all-in-one gym has everything from strength and conditioning, nutrition, recovery, and sports therapy.
    For more information visit embodyfitness.ae
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    The best cultural spots and culinary must-visits in Sharjah – an ultimate guide

    Life

    2 hours ago

    Discover the best cultural spots and culinary must-visits in the third largest Emirate, Sharjah.
    THE STAY

    THE CHEDI AL BAIT
    Nestled within the fulcrum of Sharjah’s vibrant landscape, this single-storey luxurious property with a collection of historic manor houses is your chic gateway to enjoy modern comforts and traditional Emirati culture in a tranquil and chic setting.
    THE MUST-VISITS

    SHARJAH ART FOUNDATION
    A pioneering space for enthusiasts to discover artists in the region and globally. Sharjah Biennial 16, one of the biggest international platforms for art and culture, showcases exhibitions that are on view until the end of June 2025.

    MLEIHA NATIONAL PARK
    This remote desert location with its rolling Barchan sand dunes, limestone outcrops, and alluvial gravel plains is a natural wonder in Sharjah. Bridging its rich cultural legacy with the community, the Mleiha experience ensures local traditions and stories are celebrated and preserved. Ranging from outdoor adventures, guided tours to eco-luxury retreats, visitors can enjoy Mleiha’s unique desert ecosystem and are treated to a holistic experience.

    HOUSE OF WISDOM
    Designed by British design firm Foster + Partners, this cultural hub is a forward-thinking architectural haven that encourages reading and intellectual conversations. Built with a two-storey library, other facilities include lecture halls, reading lounges, exhibition spaces, a dedicated children’s educational area, a courtyard and restaurant with outdoor greenery including a landscaped garden area for relaxation, created with the intention of community building.

    BAIT ELOWAL
    A two-storey heritage house envisioned by Her Excellency Sheikha Bodour Al Qasimi offers a blend of the culinary arts and heritage. “Bait” means house, while “Elowal” is a traditional Emirati word for a traveller who has been away from home and returns with stories, souvenirs and new flavours from other cultures. Nestled in a restored district in the heart of Sharjah, visitors can expect to embark on a journey in each of the different areas adorned with artisanal craftsmanship from around the world, curated by Her Excellency Sheikha Boudour herself, as well as a culinary menu utilising locally-sourced ingredients that showcase flavours inspired by the ancient Silk Road.
    THE DINING

    LINK BY MARA
    With international fusion street food and a scintillating majlis-style seating area with fairy lights, guests can lay back for hours and hours of leisure. With a plethora of mouthwatering desserts and must-have beverages, this spot has a private bonfire option in an intimate setting to enjoy with all your loved ones.

    ETHR CLUBHAUS
    The Abu Dhabi-born coffee and eatery space brings its minimalistic concept to Muwaileh Commercial district in Sharjah. The aesthetic culinary destination boasts of contemporary visual codes stamped with a cultural identity that runs through the space.

    LAMMAH SPACE
    Enjoy a serene and productive environment to meet, chill, network, and dine at this co-working space designed with a minimalist aesthetic.

    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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    Friday book club: 5 life-changing manifestation books for ambitious women

    Welcome to the third edition of Friday Book Club, where we explore transformative reads designed for high-achieving, visionary women. This week, we’re diving deep into the art of manifestation, the practice of aligning your thoughts, energy, and actions to create the extraordinary life you deserve.
    For the woman who refuses to settle, manifestation isn’t just about wishing, it’s about commanding your reality with intention, strategy, and unshakable belief. These five books are more than guides; they’re blueprints for success, blending ancient wisdom, modern neuroscience, and actionable steps to help you attract wealth, love, confidence, and boundless opportunities.
    Whether you’re a CEO, entrepreneur, or a woman on a mission to elevate every aspect of her life, these reads will unlock your highest potential. Let’s manifest greatness.
    The Secret by Rhonda Byrne

    Rhonda Byrne’s The Secret isn’t just a book, it’s a cultural phenomenon that introduced millions to the Law of Attraction. Based on the principle that like attracts like, this book reveals how your thoughts shape your reality, whether in wealth, health, or happiness.
    Why we love it– Timeless wisdom from philosophers, scientists, and spiritual leaders.– Real-life success stories of people who transformed their lives using these principles.– Practical techniques to shift your mindset from scarcity to abundance.
    Perfect for: The woman ready to rewire her thinking and embrace the power of her mind.
    Manifest: 7 Steps to Living Your Best Life – Roxie Nafousi

    Roxie Nafousi, the “Queen of Manifesting,” delivers a no-fluff, action-driven guide to turning dreams into reality. This isn’t about passive wishing—it’s about elevating your energy, removing self-sabotage, and aligning your actions with your vision.
    Why we love it– A 7-step framework (from clarity to surrender) designed for real results.– Journal prompts, exercises, and mindset shifts to break through limiting beliefs.– Focused on self-worth—because you can’t manifest what you don’t believe you deserve.
    Perfect for: The goal-getter who wants a structured, no-nonsense approach to manifestation.
    The Universe Has Your Back by Gabrielle Bernstein

    Gabrielle Bernstein, a #1 New York Times bestselling author, teaches how to replace anxiety with divine trust. This book is for the woman who’s tired of overthinking and ready to flow with life’s magic.
    Why we love it– Lessons on surrendering control and embracing synchronicity.– How to turn fear into fuel and obstacles into opportunities.– Daily practices to cultivate intuition and recognize divine guidance.
    Perfect for: The spiritual powerhouse who wants to lead with faith, not force.
    Mind Magic: The Neuroscience of Manifestation by Dr. James Doty

    Stanford neuroscientist Dr. James Doty proves manifestation isn’t just mystical—it’s backed by brain science. This book bridges spirituality and neuroscience, showing how meditation, visualization, and compassion rewire your mind for success.
    Why we love it– Proof that manifestation alters brain chemistry for greater focus and resilience.– How to use compassion as a superpower—because true success is collective.– A 6-step plan to train your brain for abundance.
    Perfect for: The analytical achiever who wants evidence-based manifestation strategies.
    Becoming Supernatural – Dr. Joe Dispenza

    Dr. Joe Dispenza takes manifestation to a quantum level, teaching how to transcend limitations and reprogram your biology. This is for the woman who wants next-level mastery over her reality.
    Why we love it– Meditations to shift into higher states of consciousness.– The science behind energy healing, chakras, and pineal gland activation.– How to dissolve past traumas that block your success.
    Perfect for: The trailblazer ready to evolve beyond ordinary limits.
    Manifestation isn’t magic—it’s mastery. These books offer everything from spiritual surrender to neuroscientific precision to practical step-by-step systems.
    Friday book club: Ultimate reads on investing and wealth building for the modern woman

    Stay tuned for next week’s Friday Book Club, where we’ll explore another must-read category for the modern woman.
    – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
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