We’ve all done it – skipped a dose or abandoned a treatment plan because of work, exercise, or a big event. But this seemingly harmless habit is fuelling a global health crisis. World Adherence Day, debuting on 27 March 2025, is here to change that, urging healthcare professionals and patients to stick to treatment plans – a critical yet often overlooked factor in global health.
This year’s campaign, , zeroes in on the devastating effects of non-adherence, from worsening health outcomes to avoidable hospitalisations and soaring healthcare costs. Backed by the World Heart Federation (WHF), this global movement aims to drive awareness and action across the medical community.
The Mission
- Educate patients, caregivers and healthcare professionals about adherence.
- Encourage open conversations between doctors and patients about treatment plans.
- Engage communities through workshops, social media campaigns and public outreach events.
- Advocate for policies that improve access to medications and adherence support systems.
Why Adherence Matters
Non-communicable diseases (NCDs) account for approximately 75% of deaths globally, equating to at least 43 million annually. In South Africa, the prevalence of NCDs has been rising significantly. Between 1997 and 2018, deaths due to major NCDs – including cardiovascular diseases, cancer, diabetes and chronic lower respiratory diseases – increased by 58.7%. Hypertension is notably prevalent, affecting approximately 4.74 million South Africans as of 2019. In addition, 17,8% of the population is living with HIV/Aids.
Adherence – sticking to prescribed medications, lifestyle changes and regular medical visits – is critical for managing chronic conditions like hypertension, diabetes and cardiovascular diseases. Poor adherence increases mortality rates and healthcare expenses. Yet just 50% of patients in high-income countries adhere to chronic condition treatments, with even lower rates in developing nations.
“This results in preventable complications, hospitalisations and a reduced quality of life for millions worldwide,” says Virosha Deonarain, Head of Medical Affairs at pharmaceutical company, Servier Southern and Eastern Africa. “Improving adherence could significantly lower long-term mortality risk.”
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The Role Of Healthcare Providers
Even with life-saving treatments available, many patients face barriers like treatment fatigue, financial constraints and fear of side effects. When healthcare providers actively engage and ask the right questions, they can significantly boost adherence rates.
Beyond patient education, healthcare professionals must advocate for policies that improve access to essential medications and foster better health.
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Empowering Patients To Take Care Of Their Health
Taking charge of your health starts with asking the right questions:
- What is this medication for, and how does it benefit me?
- What dietary or lifestyle changes should I make?
- How do these changes support my treatment plan?
- How often should I follow up with my doctor?
- What should I do if I miss a dose?
“If we all work together, we can ensure adherence is a shared responsibility, not a burden,” says Dr Martin Mpe, President of the SA Heart Association. “By taking action today, healthcare professionals and patients can ensure that no one misses a moment due to preventable health issues.”
Show your support for World Adherence Day 2025 by committing to better treatment adherence. #DontMissAMoment
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