The Hermès Carré Club has slowly made its way around the world in recent years making stops in Paris, New York City, Milan, Toronto, Singapore and Los Angeles.
Now, this immersive experience is coming to Dubai this week.
Celebrating the signature DNA of the Hermès scarf the Carré Club aims to bring the know-how of the carré to people. It’s an interactive and immersive experience into the world of silk, bringing the positive spirit of art, culture and design of Hermès to life.
The silk carré was created in 1937 one hundred years after Hermès’ initial inception in 1937. It’s since become an icon for the brand resonating the positive power of the fashion house’s signature DNA.
The Carré Club will have various elements to including the Carré Studio where you can meet some of the artists behind the iconic motifs – including Cyrille Diatkine, Gianpaolo Pagni, Octave Marsal, Theo de Gu and Daiske Nomura. You’ll also see the designers showcase their creative process live.
There’s also Carré Stories where the tale of the Hermes silk scarf will be told; the Carré Knot where you can learn the art of knotting a scarf; the Carré Park where you’ll see skateboarders fly the flag for men’s silk on skate ramps.
With it being a fully immersive experience, event-goers are also invited to visit the Carré Café for some downtime and then visit the Carré Click to capture some memories from the event. To finish the amazing experience, you can visit the Carré Mania pop-up store which will showcase a selection of scarves for women and
men, including some limited editions in the event’s colours
Hermès invites you to the Carré Club which takes place every day from January 15 to January 20, 12pm to 10pm, at Concrete in Alserkal Avenue, Dubai. You can now reserve your free tickets online: hermes.com/carreclub.
