For the first time in 24 years, Emirates Airlines has initiated a change to its livery. Since the appearance of the airline is a core part of its identity, the changes are subtle but nuanced.
Ever since the airline’s inception in 1985, this is only the third livery alteration that has taken place. The original livery design was created by a UK-based company called Negus & Negus in 1985. After which, everything was crafted by the in-house design team. The bold Arabic and English ‘Emirates’ lettering in gold on the body is now larger by 32.5%. The winglet design on The A380 has been modified with the Arabic calligraphy facing outward, and the Emirati flag facing inward. The tail continues to feature the Emirati flag, but it now has a 3D waving effect.
Fresh out of the Emirates Airlines Engineering unit, Airbus A830 is the first Emirates aricraft to feature these changes. For its first flight back in service, the plane will fly to Munich on March 17 as flight EK51. The new livery design will eventually be infused across the entire Emirates fleet. Before the end of 2023, 7 of the Airbus A380s and 17 Boeing 777s are expected to feature the new livery. While the newly delivered Emirates aircraft will feature the new livery by August in 2024.
“Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy,” said Emirates President Tim Clark in the official statement.
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